If 75% of the farmers who responded to Farm Equipment’s 2017 Brand Loyalty survey consider themselves loyal to their preferred brand of ag machinery, how do the individual brands score with the farmers who prefer a particular brand of machine?

Overall survey results were segmented by farm customers who indicated a specific brand preference for their primary brand of tractors and combines. This breakdown by brands is covered in Part 4 of this special report.




Most Farmers Still Loyal to ‘Their’ Brand

Brand Loyalty Part 2: Does Farmer Revenue Matter?

Brand Loyalty Part 3: Farmers & Dealers Differ on the Direction of Brand Loyalty

Brand Loyalty Part 4: How the Major Ag Equipment Makers fared in the Brand Loyalty Study



September 2017 Issue Contents