Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.

Titan Machinery’s top marketing executive sets table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.

Are you missing out on possible sales? It looks like the demand for farm equipment is growing again. It’s time to capitalize on this and grow your business with a solid sales plan in place. Let me guess, your plate is full because of all the other things you need to do in the everyday operations of your business? Too much to do and not enough time to do it, right? You have good, reliable products that customer’s need and will use, and you know there is demand for it. Let’s face it, if you aren’t selling it to the customers, your competition will.