In my last 3 articles, I laid out the expectations for a used equipment remarketing manager: check your emotions at the door, find data and their subsequent level of importance, and understand your area of responsibility.

In my last 3 articles, I laid out the expectations for a used equipment remarketing manager: check your emotions at the door, find data and their subsequent level of importance, and understand your area of responsibility.

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.

As whole goods sales slowdown, there is added pressure on aftermarket financial performance. Customer and competitive forces are also major challenges for dealer profitability. WEDA Dealer Institute Trainer Kelly Mathison offers insights on improving performance and increasing profitability through interdepartmental cooperation between parts and service. [To view any of our webinar replays, you must be logged in with a free user account.]