Dept. Management

From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.

ARTICLES

Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.
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‘Buccaneer Marketing’ No Longer Cuts It

Titan Machinery’s top marketing executive sets the table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
Titan Machinery’s top marketing executive sets table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
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Is it Time to Grow Your Sales Team?

Consider these 10 factors when deciding if its time for your dealership to expand its salesforce.
Are you missing out on possible sales? It looks like the demand for farm equipment is growing again. It’s time to capitalize on this and grow your business with a solid sales plan in place. Let me guess, your plate is full because of all the other things you need to do in the everyday operations of your business? Too much to do and not enough time to do it, right? You have good, reliable products that customer’s need and will use, and you know there is demand for it. Let’s face it, if you aren’t selling it to the customers, your competition will.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

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