Dept. Management

From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.

ARTICLES

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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Good to Great Dealership Flywheel — Leveraging Leadership

Coping with COVID-19 – Be Scared & Be Calm

The COVID-19 pandemic has been called a “black swan,” a metaphor for an extremely rare event that is unforeseen, but which can have enormous impacts. Examples of black swans were the 9/11 attacks which had bad impacts, and the development of the internet which has had a generally good impact.
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George Russell

Leadership Lessons: Good to Great Dealership Flywheel Spoke #3 Build a Strong Culture & Leverage Vital Processes

“Culture eats strategy for breakfast” — a quote attributed to management guru Peter Drucker defines the core idea of this spoke. The best plans fail without a strong culture to support them. On the flip side a strong culture means your dealership is more likely to overcome setbacks and changes even without a strong strategy.
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EIS-Implement-1.jpg

Eis Implement Makes Strides as Single-Store Operation

Empowering employees to make the decision on margin vs. increased unit sales on a case-by-case basis has helped the dealership improve its absorption rate.
The single-store John Deere dealership can be hard to find these days, but in Two Rivers, Wis., Eis Implement is a thriving business that has found ways to make its smaller footprint work in its favor.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

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