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Manufacturer & Dealer Issues

Information on manufacturer and dealer relations and how the manufacturers impact dealership business.

ARTICLES

2024 Dealership Minds Summit

Johnson Tractor Details Decade-Long Succession Journey

In this special session, recently retired Leo Johnson (chairman) & Eric Reuterskiold (president/CEO) of Johnson Tractor (Dealership of the Year Alumni Group) rewind the clock and describe the succession plan they carefully scripted in 2011 and fully executed in 2021.
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IMAGE GALLERIES

AgRevolution (Vincennes, Ind.) - May 2023 Farm Equipment Store Visit

Kim Schmidt and Mike Lessiter hit the road in May 2023 for a couple of dealer visits in Indiana. One of them was our first visit to AgRevolution’s newest store in Vincennes, Ind., which opened in the summer of 2022. For those unfamiliar, AgRevolution is the moniker of the 7 company stores owned and operated by AGCO since the fall of 2020. The following is a slideshow of some photos taken during that visit.

Read more at "Company Store Observations ... AGCO’s Ag Revolution"

2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

PRODUCTS

High Speed Compact Discs

High Speed Compact Discs: U.S. Market Overview (PDF)

$299.00

High Speed Compact Discs: U.S. Market Overview — A new study from Ag Equipment Intelligence, including primary research, of this newer farm equipment practice from Europe and its entrance into the U.S. farm equipment marketing.

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Versatile Dealer Magazine Audio Edition

$5.99

Versatile Dealer Magazine Audio Edition

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How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

$69.00
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities. View
Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business (PDF)

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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Farm Catalog 2017

2017 Farm Catalog - US

$25.00
2017 FARM CATALOG — a product guide and reference for today’s top farm operator. Published in January each year, the FARM CATALOG is a product directory and year-round order tool and reference for the most successful, new-product seeking farmers in the U.S. This annual volume is loaded with the newest products in nearly 20 categories! View
February cover

Farm Equipment Canada and Mexico Subscription

$70.00

Farm Equipment is a controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.

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AEI 2015Benchmarking No-Till Farming Cover

2015 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2015" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Ag Equipment Intelligence

Ag Equipment Intelligence 1 year Subscription (outside North America)

$599.00

Tired of being taken by surprise? Using outdated data? Working with incomplete or inaccurate facts? Being the last one to know?

Then welcome Ag Equipment Intelligence. The newsletter that the most successful ag equipment dealers read. The people you compete with. The newsletter that will level the playing field for you. Keep you updated on all the important news in the ag equipment industry. In-depth reports, trends, analysis and opportunities.

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Ag Equipment Intelligence

Ag Equipment Intelligence - 1 Year Subscription

$499.00
Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources. View

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