Thought Leadership Video Series

As the farm equipment community continues to seek solutions in this unprecedented time, the editorial staff of Farm Equipment is responding with a new quick-hitting video series. The “Farm Equipment Thought Leader Video Series” consists of brief, 1-1 conversations with individuals identified as influencers in the farm equipment industry.

ARTICLES

Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Scott Shearer

Universities and colleges have had to rethink and revise the way they educate students and this is particularly true for precision ag undergraduates accustomed to hands-on, in-field learning. Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Scott Hoober

This episode of Farm Equipment's "Thought Leader Series" features Scott Hoober, owner of Hoober's Inc. Hoober sat on the Case IH dealer advisor board from 2010-20, and served as chair for part of his time on the board. He shares his insights on what sort of role an OEM dealer advisory board plays and how much influence the group has over the OEM's decisions.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: John Deere Precision Peer Group

While in-person meetings provide valuable face-to-face contact, the chaotic schedules of precision managers don’t always allow for coordinated sessions. In 2018, a group of John Deere precision farming managers, organized by Phil Moskal from Mid-State Equipment, began communicating via text message to assist each other with troubleshooting in-field problems or trading insight on new products or services.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Jim Wood

This episode of Farm Equipment's "Thought Leader" video series is a used equipment focused interview with Jim Wood, chief sales and operations officer of Rocky Mountain Equipment, who has opened a used equipment outlet in Kansas, it's only U.S. location, and has plans for a Canadian outlet as well.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Jeff Bowman

This episode of the “Thought Leader Series” features Titan Machinery’s Jeff Bowman. Bowman maintains that dealers and farmers should not go back to all the same procedures and practices that pre-dated the pandemic, citing advances made in automated parts lockers, video support, staggered technician schedules and other areas. He covers his forward-looking observations on the customer experience (online and in-store), employees and permanent expense reductions.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Tim Norris

Momentum for driverless vehicles in ag has grown in recent years, but the coronavirus pandemic has required companies to find alternative opportunities to demonstrate and discuss the benefits of the systems. Tim Norris, business development manager with Raven Autonomy discuss the manufacturer's short- and long-term outlook for developing its dealer network.
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