Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.

Heritage Tractor was among the first John Deere dealerships in the country to invest in Sedona Technologies’ online customer portal in January 2018, in what became the dealership’s “Virtual Parts Counter.”

An initiative in The Netherlands to provide cohesive and high quality print and online educational materials for prospective agricultural technicians is being taken up by other countries to create a pan-European resource.

Today the Equipment Dealers Foundation (EDF), the charitable arm of the Equipment Dealers Association (EDA), announced the launch of its newest workforce development initiative, an educational marketing campaign designed to increase awareness and change perceptions of careers in the equipment industry.

Launching in early 2019, Element by Team SI exists to make website management an easier process for equipment dealers while simultaneously improving the digital experience for dealers’ customers.