Dealership Marketing

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Special Report

Follow the Numbers Using ROI to Sell More than Iron

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Farm Equipment Advisory Board

Dealers Reflect on Lasting Impacts COVID-19 Crisis Will Have on Farm Equipment Industry

Farm Equipment brought members of its dealer advisory board together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Members of Farm Equipment's dealer advisory board got together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
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Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.
Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
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Farm Equipment

Dealer Business Operations Report

Cost of doing business study: Dealers Financials Holding Steady

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