Dealership Marketing

ARTICLES

Sydenstricker Nobbe Partners leadership group
Dealership of the Year 2021: Sydenstricker Nobbe Parters

Dealership of the Year: Sydenstricker Nobbe Parters Video Series

Bringing two strong family businesses together can be messy. Trying to unite two cultures and two ways of operating the business into one isn’t without its challenges. But, for Sydenstricker Nobbe Partners (formed in January 2020 through the merger of Sydenstricker Implement Co. and Wm. Nobbe & Co.), year one of the merger proved not only to be a success but the team got there with little to no drama.
Read More
Business Technology Special Report

4 Changes Dealerships Must Make to Stay Connected to Customers

Customer 2.0 is here and is a mobile customer, who has different communications expectations.
Life looks a lot different, even as the world starts to return to “normal.” Customers and employees have a new expectation for connecting with dealerships and their employers. 


Read More
Business Technology Special Report

Taking CRM to the Next Level

When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
Read More
Special-Report-Selling-ROI_FE_0121_lead-art.jpg
Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
Read More
Farm Equipment Advisory Board

Dealers Reflect on Lasting Impacts COVID-19 Crisis Will Have on Farm Equipment Industry

Farm Equipment brought members of its dealer advisory board together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Members of Farm Equipment's dealer advisory board got together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Read More

Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
Read More

Top Articles

Current Issue

Cover_FE_0721.jpg

Farm Equipment

Farm Equipment Dealership of the Year – 2021

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings