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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers
Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.
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Dealership Marketing
ARTICLES
2024 Dealership of the Year
WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024
With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business
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Inaugural Farm Equipment Hall of Fame Class of 2024: Orhan Yirmibesh, 1914-1999
Badger Farm Store, Clinton & Avalon, Wis.
Primary Lines: Oliver, White, New Idea, Massey Ferguson
Locations: 2
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Day in the Cab
Independent Dealer Succeeds with Old School Approach to Customer Service
West Enterprises’ 2-man operation leverages expertise & experience to build strong relationships with farmers
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Creating A High Performance Dealership -- Part 3
Parts Department Central to Your Dealership’s Success
Bob Clements encourages dealers to prioritize breadth of inventory over depth to increase profits, decrease dollars spent on stocking parts.
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How to Declutter the Customer Experience: Text Messaging
Tim Berman describes what practices to avoid and to consider.
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PRODUCTS
Brand Loyalty in the Farm Equipment Business (PDF)
$99.95
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
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2017 Farm Catalog - International
$40.00
2017 FARM CATALOG — a product guide and reference for today’s top farm operator. Published in January each year, the FARM CATALOG is a product directory and year-round order tool and reference for the most successful, new-product seeking farmers in the U.S. This annual volume is loaded with the newest products in nearly 20 categories! View
2014 Big Dealer Report (PDF)
$29.95
The "2014 Big Dealer Report" is a joint project of Ag Equipment Intelligence and Currie Management Consultants. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. View
Top Articles
Current Issue
Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
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Farm Equipment Videos
Analysts Comment on CNHI CEO's Departure
In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.