Dealership Marketing

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Dealership of the Year 2024

Dealership of the Year: H&R Agri-Power

With a desire to provide exceptional customer service and an eye toward technological innovation, H&R Agri-Power has watched its business grow from one location in 1990 to 21 locations and more than $700 million in annual revenue. And the dealership comes in at number 30 on the Farm Equipment Dealer 100 list™ — the 4th largest Case IH dealer on the list.
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Dealership of the Year 2024

Dealership of the Year: Eis Implement

The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.
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PRODUCTS

Versatile Dealer Magazine Audio Edition

$5.99

Versatile Dealer Magazine Audio Edition

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Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business (PDF)

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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2014 Big Dealer Report (PDF)

$29.95
The "2014 Big Dealer Report" is a joint project of Ag Equipment Intelligence and Currie Management Consultants. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. View

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Farm Equipment

2025 Dealership of the Year

  • Mazergroup - Large Operation
  • Lowe & Young - Small Operation 
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