Dealership Marketing

ARTICLES

Dealership Minds: People Do Business with People

When customers build strong relationships at the dealer level, it is a long-term investment in future business, says Stephanie McQueen, H&R Agri-Power Marketing Manager.
Building relationships is the key to making sales, as any Business 101 class will teach you. In a time when fewer and fewer farmers are making purchasing decisions, those relationships have never been more important.
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Part 1

Relationship Selling: The Steps to the Sale

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
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Can You Remain an Optimist in a Challenging Market?

Last week I was on the road traveling in western Minnesota visiting dealers, manufacturers, service providers and even an impromptu stop at Alexandria Technical & Community College to check out the diesel mechanic program. Despite the hard year that North American farmers — and thus farm equipment dealers — have been having, nearly everyone I visited with seemed upbeat and relatively positive. Harvest is going to be a race against time this year.
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Wider World of Business

5 Google Ranking Factors You Must Consider

If you’re in business, you won’t last long without a website and your website won’t work for you unless you have a solid plan for search engine optimization. To reach potential customers and clients, you need to follow SEO best practices so you can rank for search terms related to what you offer.
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Farm Equipment

Dealership Minds

The fifth installment of Farm Equipment’s Dealership Minds series, 9 staff members traveled to Kentucky to experience first-hand how a successful dealership — H&R Agri-Power — headquartered in the No. 1 ag county in Kentucky operates. 

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