Dealership Marketing

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Farm Equipment Announces Executive Business Exchange to be Co-Located with WEDA North American Dealer Conference

August 21, 2019 | Posted in Dealership Marketing

On top of an already good learning event, this exchange will deliver a series of face-to-face meetings of leading dealer execs and select manufacturers and service providers.

How to Close More Sales with Lead Nurturing and Marketing Automation

Dealer Marketing Series Presented by Team SI.

By Tim Whitley posted on August 15, 2019 | Posted in Dealership Marketing

We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace.

Free In-Dealership Cover Crops Learning Opportunity for Dealers & Customers

July 31, 2019 | Posted in Best Practices, Dealership Marketing

March's National Cover Crop Summit, a three-day virtual "summit" experience for farmers and dealers, earned a 99% satisfaction rating. For three days in August, it will be able to view again — here's how to utilize it.

NEDA Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 30, 2019 | Posted in Dealer News, Dealership Marketing

“The i3 relationship gives our dealers an opportunity to be more proficient with digital, while giving existing digital users options to evaluate their current digital processes,” says Ralph Gaiss, CEO of NEDA.

Will I See You at the Dealership Minds Summit?

By Kim Schmidt posted on July 15, 2019 | Posted in Dealership Marketing

A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.

United Equipment Dealers Assn. Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 8, 2019 | Posted in Dealer News, Dealership Marketing

i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to equipment dealer members of the United Equipment Dealers Assn.

Ask the Expert: How Dealers Can Hold Sales & Marketing Accountable on CRM Usage

By Jeff Bowman posted on May 3, 2019 | Posted in Dealership Marketing

CRM (and its use for both marketing and sales) is only as good as how committed the entire sales and marketing teams are at entering notes, activities, conversations, inquiries ... How do you measure and hold accountable throughout the organization? What are consequences of not doing it?

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing

Farm Equipment Partners with Jeff Bowman on ‘Ask the Expert’ Marketing Column

April 4, 2019 | Posted in Dealership Marketing

Farm Equipment is pleased to announce a new partnership with Jeff Bowman, the chief experience officer of Titan Machinery, a Case IH dealership with 89 U.S. stores and 20 European locations based in Fargo, N.D., to bring deliver farm equipment dealers regular content related to marketing.

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Dealership Marketing
RSS

ARTICLES

Farm Equipment Announces Executive Business Exchange to be Co-Located with WEDA North American Dealer Conference

How to Close More Sales with Lead Nurturing and Marketing Automation

Free In-Dealership Cover Crops Learning Opportunity for Dealers & Customers

NEDA Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

Will I See You at the Dealership Minds Summit?

United Equipment Dealers Assn. Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

Ask the Expert: How Dealers Can Hold Sales & Marketing Accountable on CRM Usage

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

Ask the Expert: High-Horsepower Marketing: It's About to Get Personal

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