Dealership Marketing

ARTICLES

Team SI Launches New Ag-Marketing Firm, SI EQ

Team SI announces the introduction of a new ag-marketing company, SI EQ, a TraDigital, data-driven marketing firm focused on the agriculture community. Originating out of Team SI, the experts at SI EQ have worked with agriculture equipment dealers for nearly a decade and are well-known as result-oriented marketers in the ag industry.
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Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?


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Fennig Equipment Finds its Niche as Shortline Only Dealer

Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.
After 21 years working as a parts manager for an AGCO dealership, Gary Fennig left the dealership to go help with the family’s crop insurance business. But he didn’t stay away from selling equipment long, starting Fennig Equipment along with brothers Mike, Todd and Ryan, just a year later in 2011.
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Sydenstricker Nobbe Partners leadership group
Dealership of the Year 2021: Sydenstricker Nobbe Parters

Dealership of the Year: Sydenstricker Nobbe Parters Video Series

Bringing two strong family businesses together can be messy. Trying to unite two cultures and two ways of operating the business into one isn’t without its challenges. But, for Sydenstricker Nobbe Partners (formed in January 2020 through the merger of Sydenstricker Implement Co. and Wm. Nobbe & Co.), year one of the merger proved not only to be a success but the team got there with little to no drama.
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Business Technology Special Report

4 Changes Dealerships Must Make to Stay Connected to Customers

Customer 2.0 is here and is a mobile customer, who has different communications expectations.
Life looks a lot different, even as the world starts to return to “normal.” Customers and employees have a new expectation for connecting with dealerships and their employers. 


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Business Technology Special Report

Taking CRM to the Next Level

When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
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Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Farm Equipment

Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

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