CRM (and its use for both marketing and sales) is only as good as how committed the entire sales and marketing teams are at entering notes, activities, conversations, inquiries ... How do you measure and hold accountable throughout the organization? What are consequences of not doing it?

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.

Farm Equipment is pleased to announce a new partnership with Jeff Bowman, the chief experience officer of Titan Machinery, a Case IH dealership with 89 U.S. stores and 20 European locations based in Fargo, N.D., to bring deliver farm equipment dealers regular content related to marketing.

Knowing how your dealership is viewed on the digital market is essential for dealer organizations to grow and thrive. Craig Taylor, Senior Digital Strategist, WEDA Digital, shares the elements of truly successful digital strategies for single and multi-store dealerships. [To view any of our webinar replays, you must be logged in with a free user account.]

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online.

Prior to the appointment of Bret Lieberman as vice president of New Holland North America in 2015, the global farm equipment manufacturer experienced a fair amount of turnover in executive positions throughout the mid 2000s, making the communication of a consistent message to the dealer network a difficult task at times.

With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at work and at home — it’s not always easy to find the time or the spirit.