Dealership Marketing

ARTICLES

Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
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Target Customer Interactions Using Content Marketing

Creating and repurposing content is the first step to moving leads through your dealership’s marketing funnel.
As the world around us has become more digital, the way your farm customers seek out information and even interact with each other has changed. They too have become more digital. Farmers aren’t necessarily making their daily trip to the coffee shop to visit with each other anymore.
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The Importance of Improving Your Marketing ROI & How to Do It

Making a few small changes to your marketing strategy have big results for your dealership and the ROI of your marketing department.
Proving your marketing ROI, why is it important? For me, I think we’re still fighting for relevance in the industry. Budgets are smaller than we’re used to in other industries. The ability to prove your return on investment on what your ownership is giving you to grow the business is key to growing your marketing department, growing relevance in the industry and growing your budget over time.
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How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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