Dealership Marketing


2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business

When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.

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Inaugural Farm Equipment Hall of Fame Class of 2024: Orhan Yirmibesh, 1914-1999

Badger Farm Store, Clinton & Avalon, Wis. Primary Lines: Oliver, White, New Idea, Massey Ferguson Locations: 2
According to Clinton historian Tom Larsen, Orhan Yirmibesh was an Istanbul native who attended an all-male Turkish boarding school since age 8 and graduated from American Robert College. In 1936, he arrived at the Univ. of Wisconsin-Madison to pursue a graduate degree in economics.
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Dealership of the Year 2023

Dealership of the Year: Hutson Inc.

The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.
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Versatile Dealer Magazine Audio Edition


Versatile Dealer Magazine Audio Edition

Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business (PDF)


Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

Farm Catalog 2017

2017 Farm Catalog - International

2017 FARM CATALOG — a product guide and reference for today’s top farm operator. Published in January each year, the FARM CATALOG is a product directory and year-round order tool and reference for the most successful, new-product seeking farmers in the U.S. This annual volume is loaded with the newest products in nearly 20 categories! View

2014 Big Dealer Report (PDF)

The "2014 Big Dealer Report" is a joint project of Ag Equipment Intelligence and Currie Management Consultants. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. View

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