Takeaways
- Develop strong, personal relationships with local farmers who are leading the way in precision technology adoption and capable of communicating the benefits to other farmers.
- Everyone at the dealership should be knowledgeable about commonly used precision tools. This will take some of the weight off the shoulders of the precision department and give them the capacity to get a handle on advanced technology before it becomes mainstream.
- Prove ROI, or farmers won’t buy in, no matter how impressive the new product looks on paper.
We’re off to the Sunflower State during the height of planting season for an action-packed Day in the Cab with PrairieLand Partners.
The John Deere dealer has 15 locations across central and southeast Kansas. With so much ground to cover, we’re splitting our visit up into 2 days and 2 locations with 2 different precision specialists.
Bryan Berggren, product innovation specialist, is working with local farmers Ray and Ryan Flickner on a large-scale technology trial in Moundridge, Kan., while Jonathan Born, regional product support specialist, is in Iola, Kan., helping a mixed fleet customer solve his rural connectivity issues.
