Equipment manufacturers today recognize the importance of designing and developing cutting-edge, innovative product offerings meant to meet the ever-changing needs and wants of customers. But, according to a recent AEM research report conducted by Clutch, they aren't always well-equipped to maximize their relationships with those who use the machinery they produce.

AGCO announced today its intention to acquire certain assets of Boyd Company of Louisville, Ky.Upon completion of the agreement, AGCO will form AgRevolution, an agricultural equipment dealership to provide industry-leading products and support services.

For the most part, agriculture in North America has survived the COVID-19 pandemic better than expected. Weather and commodity prices have played a big part in that.

The Equipment Dealers Assn. (EDA) and its regional affiliate members have issued the following statement on the passage of Continuing Resolution (CR) for FY2021, signed earlier today by President Donald Trump.

In this episode of Farm Equipment's Thought Leader Series, Associate Research Editor Ben Thorpe sits down with Ken Zuckerberg, lead economist and sector strategist for grains and farm Inputs at CoBank.

The National Artificial Intelligence Research Institutes program awarded a 5 year, $20 million grant to explore foundational AI goals and innovative uses of AI to develop a prototype autonomous “farm of the future.”

Historically, the summer and fall outdoor farm shows have been relied upon to generate interest and leads for manufacturers and farm equipment dealerships near the prospects. Farm Equipment asked dealers these 3 questions.

According to a recent report from the Assn. of Equipment Manufacturers (AEM), as more of that data continues to be produced in what has become an increasingly interconnected world, both OEMs and their customers are being forced to answer a difficult question: Just who owns the data, and how should it be used?