Mfr. & Dealer Issues

Information on manufacturer and dealer relations and how the manufacturers impact dealership business.

ARTICLES

Availability of Customer Capital Adds to Dealership Challenges

Stotz Equipment President Tom Rosztoczy and Waupun Equipment Co-owner Dan Scheuers discuss the availability of capital to farming customers and how it impacts their dealerships
"In our territory, securing capital for our customers is going to be a challenge,” says Tom Rosztoczy, Stotz Equipment president. “We have banks pressuring farmers to limit spending, questioning how money is spent, and trying to control farmer spending as much as they can to keep the farmers operating within the parameters the banks want to see.”
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2 Perspectives on Dealership Challenges in the Farm Equipment Market

Stotz Equipment President Tom Rosztoczy and Waupun Equipment Co-owner Dan Scheuers discuss the challenges they face in their respective markets – and what they are doing to proactively address them
On paper, the two dealerships couldn’t be more different: one, a 25-store John Deere dealership spread across 8 western states, the other, a New Holland and Massey Ferguson dealership with 2 stores in central Wisconsin. But when you listen to the people who run them, their challenges are strikingly similar.
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New Holland to Expand Through Product Innovation, Flexible Training

Significant product investments align with a revamped training structure to diversify New Holland’s customer base and enhance aftermarket support.
Prior to the appointment of Bret Lieberman as vice president of New Holland North America in 2015, the global farm equipment manufacturer experienced a fair amount of turnover in executive positions throughout the mid 2000s, making the communication of a consistent message to the dealer network a difficult task at times.
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‘Producer-First’ Partners to be Mantra of New Case IH Exec

After 12 years of dealers (partners as Scott Harris calls them) accustomed to the same personality at the top, Harris bring a familiar yet fresh approach as the new leader of Case IH Agriculture’s North American dealer network.
In this year’s series, the third such project Farm Equipment (FE) has done since 2006, Scott Harris is the newest exec we’ve sat down with and mic’d up, having just 8 months on the job. In the 14 years our company has operated FE magazine, Case IH has shown the greatest interest of all the major lines in the relationship with FE editors and the publication’s position in the dealer universe. (That isn’t to say the coverage pleased them, but dialog and the ability to pick up the phone with our staff has been important to Case IH).
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Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

It’s been 10 years since Farm Equipment last sat down with the top executives of the major ag equipment makers, and 13 since the very first time we published a report like this. While some things remain the same (consolidation, market share demands, purity pressure), others have changed — notably the economy and the names of the executives at the top.
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For Kubota Strengthening and Supporting Dealers is Priority

A diverse product offering is helping Kubota and its dealers through a down ag economy, says Todd Stucke, senior vice president of marketing, product support and strategic projects. Today, Kubota dealers who stand alongside the brand to sell and support a range of products are well-positioned to succeed.
Kubota’s been a company on the move in recent years, diversifying its product lines and expanding its reach into the large ag equipment market.
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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

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Farm Equipment

Dealing with Their Dealers: 4 of the Big 5 OEMs Discuss the Top Priorities for Their Dealer Network

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