Mfr. & Dealer Issues

Information on manufacturer and dealer relations and how the manufacturers impact dealership business.

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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Skip Klinefelter

Dealerships, both large and small, are taking a more critical look at business decisions that will impact short- and long-term profitability. In some cases, the decision-making process is being accelerated by the impact of the coronavirus. Skip Klinefelter, owner of Linco Precision in El Paso, Ill., discusses some of the current and future business opportunities and considerations for dealers.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Scott Shearer

Universities and colleges have had to rethink and revise the way they educate students and this is particularly true for precision ag undergraduates accustomed to hands-on, in-field learning. Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education.
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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

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