Change isn’t always easy, but it also doesn’t have to be hard. How challenging change is on a team, to some extent, depends on how it is introduced and integrated.

Eric Raby, Claas of America president and general manager of sales, says the company plans to grow the North American market and double its business with dealers over the next 5 years.

Join us as Dr. Larry Cole, Dealer Institute Management Consultant, discusses how to improve sales performance. [To view any of our webinar replays, you must be logged in with a free user account.]

A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.

The way people communicate is changing and messaging is leading the way. Join Farm Equipment and Tim Aughenbaugh, President of Cropstream, for a digital demonstration of Cropstream — a free mobile ag business messaging platform built to facilitate communication with agribusiness and growers via smartphones, tablets or computer. [To view any of our webinar replays, you must be logged in with a free user account.]

Ag World and Ag Authority — two dealerships linked together by the same ownership team — are nestled in the heart of big Western Canada producers and big Western Canada dealership groups. But, they’re not afraid of a little competition. In fact, competition is the origin of both stores.

Join us as Eric Wareham, VP government affairs at WEDA, discusses legislation passed this year at the state level that is important to dealers. He also covers legislation dealers should pay attention to coming up at the federal level. [To view any of our webinar replays, you must be logged in with a free user account.]

Workforce development is a challenge that all businesses face these days, and it seems that it is hitting farm equipment dealers and manufacturers particularly hard.