Customer retention matters more now than ever. But are you building the relationship with your most loyal customers for long-term growth? In our insightful webinar — led by Elead CRM expert David Godwin— you'll discover how to gather, organize, and maximize your existing customer data to grow your parts and service revenue. Register now >>

Market indicators in ag equipment are showing positive signs not seen in six years. Join Iron Solutions' Cameron Hurnard as he explains this and other insights revealed in recent data. Insights into which direction are used ag equipment prices are moving overall? Are depreciation rates of specific combine classes and tractor types going up or down? What about regional differences in Canada versus the US? Answers to these questions can help you manage and plan your business into 2020 and beyond. [To view any of our webinar replays, you must be logged in with a free user account.]

A few weeks ago I joined dealers and manufacturers at the Equipment Dealers Assn.’s 2019 Workforce Development Summit held during the GIE+Expo in Louisville, Ky. It was a great time spent not just talking about the problem of finding technicians, but also about some real solutions.

In this WEDA webinar we discuss the rising issue of chipping. How do we understand this issue in context, what is being done about it and where is the industry heading from here. We also discuss how chipping and Right to Repair are intertwined and how both are detrimental to the future of the industry. [To view any of our webinar replays, you must be logged in with a free user account.]

What drives the success of a sales department? There are 6 main objectives for any dealership sales department — image, sales, gross margins, expenses, used turnover and new turnover.

Last week I was on the road traveling in western Minnesota visiting dealers, manufacturers, service providers and even an impromptu stop at Alexandria Technical & Community College to check out the diesel mechanic program. Despite the hard year that North American farmers — and thus farm equipment dealers — have been having, nearly everyone I visited with seemed upbeat and relatively positive. Harvest is going to be a race against time this year.

Change isn’t always easy, but it also doesn’t have to be hard. How challenging change is on a team, to some extent, depends on how it is introduced and integrated.

Eric Raby, Claas of America president and general manager of sales, says the company plans to grow the North American market and double its business with dealers over the next 5 years.

Join us as Dr. Larry Cole, Dealer Institute Management Consultant, discusses how to improve sales performance. [To view any of our webinar replays, you must be logged in with a free user account.]

A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.