Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

Special-Report-Selling-ROI_FE_0121_lead-art.jpg
Special Report

Follow the Numbers Using ROI to Sell More than Iron

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
Read More
Kim Schmidt

Lots of Positives, But Concerns Linger

Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first.
Read More
Kim Schmidt

A New Approach to Tech Recruitment?

Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture. What if we met those kids where they are already engaged — video games.
Read More
DMS-Logo-Final-2020_web.jpg

Process & Consistency Keep Used Equipment Business Moving

Jim Wood, chief sales and operations officer, explains how Rocky Mountain’s dedication to its processes and documentation have helped control the 36-store dealership’s used equipment inventory.
Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.
Read More
Dare-to-Dream--How-Might-Dealer-Facilities-Evolve-by-2030.jpg
Special Report

Dare to Dream: How Might Dealer Facilities Evolve by 2030?

As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.
From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
Read More
Kim Schmidt

Third Quarter Used Equipment Check In

It’s hard to say if this has been the slowest year ever, or the fastest. It’s definitely been the weirdest. Now that we’re into the second half of the year, it seems like a good time for a status check. How does your used equipment inventory look compared to the start of the year?
Read More
Dealer Institute WEDA
Webinar Replay

The Power of Employee Engagement [Webinar]

Employees are the dealership's most valued assets — your employees drive the financial success of the dealership. In this webinar, learn how to improve employee engagement by implementing some of the best management practices that drive high employee engagement. [To view any of our webinar replays, you must be logged in with a free user account.]
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings