Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.



Product Innovations

Higher Productivity Central to Latest Ag Innovations at Agritechnica

Record crowd visited international trade fair to see the latest ag equipment
Agritechnica drew a record crowd of 470,000 visitors from 140 countries to Hanover, Germany. The week-long show featured 2,812 exhibitors from 52 countries in 24 halls. The international show, which is usually held every 2 years, made its first return in 4 years after being canceled due to COVID-19.
Read More
To The Point

Working Through the Slowdown

The talk for much of 2023 largely centered around an expected downturn and not if, but when. Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions Update has continued to show dealer optimism in negative territory in every month of 2023.
Read More

Guiding Our Way for 20 Years

Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staff
Shortly after Lessiter Media acquired Farm Equipment from Cygnus Business Media in 2004, Editor/Publisher Mike Lessiter spent a day in Fort Atkinson, Wis., getting the “lay of the land” from Cygnus editors and sales staff.
Read More
Compensation Plans

How to Use a Compensation Plan to Align the Sales Team with Dealership Goals

Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments
No one compensation plan that is going to work for every dealership, but knowing what has worked at other dealerships can help identify what may be adaptable to your dealership. As market conditions change, it’s important to regularly assess your dealership’s sales compensation structure to ensure it is working for the business.
Read More

2023 Executive Statements

On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings