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Kim Schmidt

Kim Schmidt

Kim Schmidt is the Managing Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

Articles

ARTICLES

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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
By Kim Schmidt posted on March 12, 2019 | Posted in Best Practices, Precision Farming Sales & Service
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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Learning from History: What Lessons from the Past Do You Want the Next Generation to Know?

By Kim Schmidt posted on January 21, 2019 | Posted in Mfr. & Dealer Issues, Operations & Finance
While it’s not always advisable to dwell in the past, it is important to know where you (or your business, or the industry) came from and how your history impacts who and what you are today. In our office, there’s a long bookshelf lined with all the past issues of Farm Equipment and bound archives of Implement & Tractor dating back to 1959.
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For Kubota, Strengthening and Supporting Dealers is Priority

A diverse product offering is helping Kubota and its dealers through a down ag economy, says Todd Stucke, senior vice president of marketing, product support and strategic projects. Today, Kubota dealers who stand alongside the brand to sell and support a range of products are well-positioned to succeed.
By Kim Schmidt posted on December 19, 2018 | Posted in Best Practices, Mfr. & Dealer Issues
Kubota’s been a company on the move in recent years, diversifying its product lines and expanding its reach into the large ag equipment market.
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Poll: Have You Dealt with Equipment Chipping?

By Kim Schmidt posted on November 12, 2018
Equipment chipping or tuning is a process that occurs where an engine built to be within a certain specification of horsepower is tuned to exceed that horsepower range. This can cause engines to overheat, other parts to experience added wear-and-tear outside what they are designed for and can ultimately result in high repair bills. Have you experienced chipping, and if so, to what extent?
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Events

2019 Dealership Minds Summit

Date: 07/30/19
Location: Peoria, IL
Learn actionable sales strategies from the most influential “Dealership Minds” in the industry — of every color, size and experiences — during this one-of-a-kind event July 30-31 in Peoria, IL. You’ll discover leading dealer-to-dealer sales strategies during this 2-day networking and idea sharing event.
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