Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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AgriVision Equipment, Pacific Junction, Iowa

AgriVision Equipment’s commitment to operational excellence contributes to 24.6% growth despite challenging year in 2019.
In the last 3 years AgriVision Equipment has expanded from 10 locations to 17, reworked its management structure, implemented a technician recruitment program and built 2 new facilities, all while responding to devastating flooding.
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Dealer Institute WEDA
Upcoming Webinar

The Power of Employee Engagement [Webinar]

Employees are the dealership\'s most valued assets — your employees drive the financial success of the dealership. In this webinar, learn how to improve employee engagement by implementing some of the best management practices that drive high employee engagement. Register here »
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Kim Schmidt

Recovering from the Shock

With 2020 not pulling any punches, I was ready for some good news. So, it was refreshing to look at the results of Ag Equipment Intelligence’s latest Dealer Sentiments & Business Conditions survey when they came across my desk last week.
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Webinar Replay

Online Threats To Your Business [Webinar]

Regardless of the size of your business, security threats are real, extremely costly and can cripple your business. Join us for a free webinar that will look at how you can keep your business secure, raise the security awareness of your employees and much more. [To view any of our webinar replays, you must be logged in with a free user account.]
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Kim Schmidt

To the Point: Finding the Opportunity in the Difficult

Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.
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Farm Equipment Advisory Board

Dealers Reflect on Lasting Impacts COVID-19 Crisis Will Have on Farm Equipment Industry

Farm Equipment brought members of its dealer advisory board together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
Members of Farm Equipment's dealer advisory board got together for a roundtable discussion on how the coronavirus pandemic is impacting the industry and what opportunities, if any, may become common practice for dealers.
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Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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