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Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

Articles

ARTICLES

Product Innovations

Higher Productivity Central to Latest Ag Innovations at Agritechnica

Record crowd visited international trade fair to see the latest ag equipment
By Kim Schmidt posted on December 8, 2023 | Posted in Product Innovations & Introductions
Agritechnica drew a record crowd of 470,000 visitors from 140 countries to Hanover, Germany. The week-long show featured 2,812 exhibitors from 52 countries in 24 halls. The international show, which is usually held every 2 years, made its first return in 4 years after being canceled due to COVID-19.
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To The Point

Working Through the Slowdown

By Kim Schmidt posted on December 8, 2023 | Posted in Data & Forecasts
The talk for much of 2023 largely centered around an expected downturn and not if, but when. Ag Equipment Intelligence’s Dealer Sentiments & Business Conditions Update has continued to show dealer optimism in negative territory in every month of 2023.
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Guiding Our Way for 20 Years

Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staff
By Kim Schmidt posted on September 27, 2023 | Posted in Best Practices
Shortly after Lessiter Media acquired Farm Equipment from Cygnus Business Media in 2004, Editor/Publisher Mike Lessiter spent a day in Fort Atkinson, Wis., getting the “lay of the land” from Cygnus editors and sales staff.
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Compensation Plans

How to Use a Compensation Plan to Align the Sales Team with Dealership Goals

Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments
By Kim Schmidt posted on September 25, 2023 | Posted in Operations & Finance, Dealer News
No one compensation plan that is going to work for every dealership, but knowing what has worked at other dealerships can help identify what may be adaptable to your dealership. As market conditions change, it’s important to regularly assess your dealership’s sales compensation structure to ensure it is working for the business.
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2023 Executive Statements

By Kim Schmidt posted on August 30, 2023
On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.
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Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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