Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

Upcoming Webinar

Growing Lifetime Value: Maximizing Customer Loyalty

Customer retention matters more now than ever. But are you building the relationship with your most loyal customers for long-term growth? In our insightful webinar — led by Elead CRM expert David Godwin— you'll discover how to gather, organize, and maximize your existing customer data to grow your parts and service revenue. Register now >>
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Webinar Replay

Iron Solutions Ag Trends and Forecast — Fall 2019 [Webinar]

Market indicators in ag equipment are showing positive signs not seen in six years. Join Iron Solutions' Cameron Hurnard as he explains this and other insights revealed in recent data. Insights into which direction are used ag equipment prices are moving overall? Are depreciation rates of specific combine classes and tractor types going up or down? What about regional differences in Canada versus the US? Answers to these questions can help you manage and plan your business into 2020 and beyond. [To view any of our webinar replays, you must be logged in with a free user account.]
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Thinking Past Tech School for Your Next Technician

A few weeks ago I joined dealers and manufacturers at the Equipment Dealers Assn.’s 2019 Workforce Development Summit held during the GIE+Expo in Louisville, Ky. It was a great time spent not just talking about the problem of finding technicians, but also about some real solutions.
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Webinar Replay

Chipping: The Unspoken Problem in the Farm Equipment Industry [Webinar]

In this WEDA webinar we discuss the rising issue of chipping. How do we understand this issue in context, what is being done about it and where is the industry heading from here. We also discuss how chipping and Right to Repair are intertwined and how both are detrimental to the future of the industry. [To view any of our webinar replays, you must be logged in with a free user account.]
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Can You Remain an Optimist in a Challenging Market?

Last week I was on the road traveling in western Minnesota visiting dealers, manufacturers, service providers and even an impromptu stop at Alexandria Technical & Community College to check out the diesel mechanic program. Despite the hard year that North American farmers — and thus farm equipment dealers — have been having, nearly everyone I visited with seemed upbeat and relatively positive. Harvest is going to be a race against time this year.
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Farm Equipment

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