Articles by Kim Schmidt

Aaron_Koenig.jpg
Executive Q&A

Koenig Equipment Reevaluates Metrics

Aaron Koenig, president and CEO of the 15-store John Deere dealership group, discusses how the organization has stayed focused on strategy.

Koenig Equipment is no stranger to change. In its 117 years in business, it has seen changes that range from trading horses for implements to a shift in its major line (including several years of operating both John Deere and Case IH stores). 


Read More

Benchmarking Dealers’ Employee Development

The Western Equipment Dealers Assn. surveyed farm equipment dealers to gauge where the biggest needs for training and development for future leaders lie.

Workforce development has become an increasingly important topic for the farm equipment industry in recent years. While a lot of attention has been given to the challenge of finding and retaining qualified service technicians, the workforce development issue is much larger than that.


Read More
Deen_Kubotas_new_facility-1.jpg
Dealership Modernization

New Facilities Focus on Customer Experience

3 dealers share the specs of their latest building projects and how they designed the new buildings to better serve both customers and staff.
When farm equipment dealers renovate their facility or build a completely new store, there are usually two main goals. First, create an environment that is appealing to customers and is easy for them to get what they need, whether it’s parts, finding the service department or buying new wholegoods. Second, create a facility that attracts potential employees and makes it easy and efficient for the dealership’s current employees to do their jobs.
Read More
Kim Schmidt

Getting Back on the Road

In typical years, the first quarter is a busy time for our staff, with a lot of time spent out of the office at industry events, meetings and visits with dealers. It’s hard to believe that with the exception of a few regional visits to dealers it’s been a year since we’ve done any extensive travel.


Read More
Executive Q&A

Daryl Shelton Talks Culture, Transparency & Development

As the new executive vice president of RDO Equipment Co.’s Agriculture Division, Daryl Shelton will focus growth on reducing customer stress through precision and aftermarket strategies.

In a year that brought new challenges and unknowns as dealers figured out how to adjust business amid the COVID-19 pandemic, John Deere dealer RDO Equipment Co. was thrown another blow when two members of the Agriculture Division’s leadership — Vice President of Sales Mark Kreps and Vice President of Midwest Agriculture Steve Connelly — were killed in a car crash in August. 


Read More
Retail Strategies

Is Your Dealership e-Commerce Ready?

Two experts share their advice on retail strategies that will help prepare dealers for a move toward more online business activity.
Retail best practices have moved beyond a clean, organized and inviting showroom. Consumers have been shopping online for over a decade now, and the COVID-19 pandemic pushed e-commerce to the forefront.
Read More
Stacy-Anthony.jpg
Executive Q&A

Catching Up with Stacy Anthony

As AGCO dealership AgRevolution officially begins business, CEO Stacy Anthony shares his goals and expectations for the first year of business.
In October 2020, AGCO announced it was acquiring the ag assets of Cat dealer Boyd Co. and establishing a new dealership — AgRevolution — to serve the ag community in Kentucky and southern Indiana.
Read More
Kim Schmidt

To the Point: Building Your Bench

If one of your department managers was promoted — or even left the dealership —  do you know who would replace them? Do you have employees who you’ve mentored and trained who are prepared to move into management roles?
Read More

Top Articles

Current Issue

Cover_FE_0421.jpg

Farm Equipment

A Closer Look at Ritchie Impement’s Service Department 

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings