Farm Equipment

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June 2021

Volume: 58
Edition: 5
Dealer Technology: Modernizing, Updating and Improving Your Dealership’s Internal Technological Capabilities
  • Table of Contents

    Table of Contents

    Kim Schmidt

    To the Point: Is There Life Beyond Deere?

    Tennessee lost its last single-store John Deere dealer in March, but it didn’t lose a dealer. Clifford Pugh, owner of Tri-County Equipment in Crossville, Tenn., announced recently that Deere informed him in March 2020 that they would be terminating his contract on Sept. 2, 2020 because of lower than expected market share performance. 


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    Tech-3.jpg
    Business Technology Special Report

    Does Your Dealership Have the Right Technology Tools in its Arsenal?

    From cyber security to parts inventory, fleet management and more, technology plays an important role in your dealership’s modern efficiency, customer satisfaction and data protection.

    When talking about technology, the conversations tend to focus on precision farming systems installed on the machines equipment dealers sell and service. 


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    Business Technology Special Report

    Finding the Parts Inventory System That’s Right for You

    Shoppa’s Farm Supply’s Aftermarket Manager and Parts Inventory Managers break down how they chose their current system and recommend how other dealers make the decision.
    Technology in the parts department plays an integral role in the efficiency of a dealership’s aftermarket services. Considering how crucial the ability to quickly and easily understand parts inventory is, the search for the right parts inventory system can be daunting.
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    Business Technology Special Report

    Increased Cyber Threats Require Dealers to Be Proactive, Not Reactive

    Knowledge of current government regulations and up-to-date data security plans are key to ensuring that customer and manufacturer data is protected.
    As agricultural products and services have become more technologically oriented in the past decade, customers’ expectations and concerns about privacy and data security have also evolved.


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    Business Technology Special Report

    Assess Risk, Value to Avoid Costly Consequences of Cyber Attacks

    Assuming your dealership is too small to target or invulnerable to threats is risky business when it comes to cyber security.
    It’s increasingly common for dealers to be on the receiving end of a phishing or ransomware scam, often resulting in a concerned call to an IT security company to limit damage to the dealership’s reputation and finances.
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    Business Technology Special Report

    Taking CRM to the Next Level

    When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
    Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
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    Business Technology Special Report

    Fleet Management Data Offers Bottom-Line Boosting Opportunities

    Digitally tracking vehicles and machinery has come a long way from a ‘location-only’ tool to a data collection system to boost service department efficiency, as well as sales and business opportunities.
    For years farm equipment dealers have been streamlining their service departments with digital systems for monitoring work orders and service fleets, but with today’s move to increasingly-integrated software, many dealerships are seeing similar efficiencies emerging at the parts counter and in the sales department. 


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    Business Technology Special Report

    4 Changes Dealerships Must Make to Stay Connected to Customers

    Customer 2.0 is here and is a mobile customer, who has different communications expectations.
    Life looks a lot different, even as the world starts to return to “normal.” Customers and employees have a new expectation for connecting with dealerships and their employers. 


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    Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes

    Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind. 


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  • Featured Articles

    Featured Articles

    Kim Schmidt

    To the Point: Is There Life Beyond Deere?

    Tennessee lost its last single-store John Deere dealer in March, but it didn’t lose a dealer. Clifford Pugh, owner of Tri-County Equipment in Crossville, Tenn., announced recently that Deere informed him in March 2020 that they would be terminating his contract on Sept. 2, 2020 because of lower than expected market share performance. 


    Read More
    Tech-3.jpg
    Business Technology Special Report

    Does Your Dealership Have the Right Technology Tools in its Arsenal?

    From cyber security to parts inventory, fleet management and more, technology plays an important role in your dealership’s modern efficiency, customer satisfaction and data protection.

    When talking about technology, the conversations tend to focus on precision farming systems installed on the machines equipment dealers sell and service. 


    Read More
    Daniel_Surpenant-Bill_Hoeg.jpg

    Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes

    Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind. 


    Read More
  • Digital Edition

    Digital Edition

  • Online Extras

    Online Extras

    Online Extras: June 2021 Issue

    Web-exclusive content for this issue includes:


    Data and Technology in the Dealership: Managing Risk and Customer Expectations in a Changing Legal Environment 

    [Webinar] Masters of Emotion: The Success of Cybercrime

    Creating an Efficient Sales Process Requires Focus on People, Processes, Technology & Training

    Dealers' Perspective: Evolving CRM Systems

    [Webinar] Growing Lifetime Value: Maximizing Customer Loyalty

    No Sales Left Behind: Using Tech to Boost Your Sales Team

    [Webinar] Engaging with Customer 2.0


    Read More

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