Midwest AG Industries Expo (MAGIE)
Date: 08/21/19
Location: Bloomington, IL
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It’s hard to pinpoint exactly when precision agriculture began, but a significant event occurred just over 25 years ago: a new invention enabled farmers to utilize technology to find substantial yield variations in different sections of their fields.
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Farm Equipment Resources
Used Equipment Remarketing Roadmaps
[Podcast] Is More Extreme Weather on the Horizon?
In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with with Jake and Mari Riley of Grand Solar Minimum.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Events
Dealership Minds Summit
2019 DEALERSHIP MINDS SUMMIT REGISTRATION IS OPEN!
Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.
Current Issue
Farm Equipment
15th Annual Awards Program Recognizes Industry’s Top Dealers
15th Annual Awards Program Recognizes Industry’s Top Dealers
Worksaver’s Winding Path to Success
Challenges in Improving Forage Quality
Product Innovations & Introductions
- Claas Introduces Next-Generation Lexion Combine
- New Autonomous Precision Fertilizer Applicator to be Unveiled
- AgJunction Moves Into Autonomy with Multi-Sensor Vehicle Control Patent
- Ahead of the Curve: Selecting ISOBUS Equipment Across Brands is Getting Easier
- Ahead of the Curve: Selecting ISOBUS Equipment Across Brands is Getting Easier
Farm Equipment Videos
FMH Insurance offers new revenue opportunities for precision retailers
Precision Technology Specialist, Nick Luett with Farmers Mutual Hail Insurance explains how to make money with precision data through crop insurance.
Customer Retention with Precision Service Plans: Be Flexible & Transparent
Cory Allely, AMS specialist with Platte Valley Equipment in Wahoo, Neb., shares the origins of the 4-store John Deere dealership's E3 precision support packages, and some of the key features which have proven ROI for customers and keep them enrolled in the program.
A Sneak Peek at Compatibility Enhancements from AEF
At the 2019 Plugfest event in Lincoln, Neb., Andrew Olliver with the Agricultural Industry Electronics Foundation (AEF) shares some recent and upcoming improvements to the organization's ongoing efforts to improve ag equipment compatibility through conformance testing and databasing of ISOBUS certified machinery.
Planting with LSW Super Singles
NTS Tire Supply's Marketing Manager Matt Schroepfer discusses planting with LSW Super Singles.
To learn more, check out more at NTS Tire Supply.
Industry Insider
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Establishing and Adapting a Good Culture Before a Crisis
Unfortunately there are an abundance of examples of companies which focus upon and often succeed at establishing a strong corporate culture after and usually due a crisis. Samsung, Wells Fargo and Volkswagen are only recent examples. We’ve all learned the lesson that a crisis can bring out the best in us and inspire us to do better. -
11 Activities That Will Help Your Team Work Together Better
Every successful business needs a strong, cohesive team behind it. Having a group of employees who not only get along, but also collaborate efficiently is crucial to your project's performance—and your organization's long-term growth. -
Be a Leader, Not a Boss: Top Tips for Motivating Employees to Boost Sales
Trent Hummel brings over 25 years of dealership management experience to the Dealer Institute at the Western Equipment Dealers Assn. (WEDA). -
Are You Hiring the Right People?
Many sales leaders have been asking me how to hire new sales reps and build a profitable team. I often suggest taking a step back before conducting interviews and hiring a new team member.
Columns & Opinions
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Leadership Lessons: 7 Ingredients in Leadership's 'Secret Sauce'
Most employees don’t trust their leaders – according to a recent article from Forbes, the number is 63%! Given that trust between leadership and employee is failing, is it safe to say that many are searching for the secret recipe to make a strong leader? -
Consumer Journey to Purchasing Small Ag — 2019
The year 2019 has been an interesting one. Research in the evaluation and consideration phases of the customer journey continues to grow for the small ag industry. We see that in our data we collect on these very niche people with Doppio. -
How to Close More Sales with Lead Nurturing and Marketing Automation
We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace. -
7 Leadership Summit Takeaways
Last Friday, 13 of us from Lessiter Media (publisher of Farm Equipment) attended the Global Leadership Summit. Less than a week after running our two events in Peoria, Ill., including the Dealership Minds Summit (DMS) and the National Strip Tillage Conference, it was good to be on “the other side” as attendees.
Dealers on the Move: The Latest
Troxel Equipment Co. and Tri Green Tractor Announce Merger
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.
Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...
Ag Equipment Entrepreneurs
Al Myers Paves a Path as Precision Farming Pioneer
It’s hard to pinpoint exactly when precision agriculture began, but a significant event occurred just over 25 years ago: a new invention enabled farmers to utilize technology to find substantial yield variations in different sections of their fields. The Yield Monitor 2000, the first accurate combine yield monitor, was released in 1992 and was the brainchild of Ag Leader Founder and President Al Myers, who helped bring precision farming to the mainstream. Continue Reading...
Ask the Expert: Marketing
Customer Lifetime Value: A Stairstep Approach to Growing Profitably
A few readers have asked how Customer Lifetime Value (CLV or LTV) can be used to help drive profitable growth. You can think of CLV as the value a customer brings to your business from first interaction to last transaction, which could span decades, especially in a relationship business like ours.
This blog by industry expert Jeff Bowman is part of the Ask the Expert series, sponsored by Western Equipment Dealers Assn. (WEDA) .
At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…
Top Directory Listings
Yetter Farm Equipment
Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Used Equipment
Where Is the Future of Ag Equipment Growth?
Data points to large farms getting bigger and the number of "hobby farms" or rural lifestyle property owners growing in number, not size. So this leaves the producer in the middle.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Product Roundups
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Farm Progress Show Product Roundup 2019
Check out the latest offerings from these exhibitors scheduled to be at the 2019 Farm Progress Show. -
Vertical-Tillage Product Roundup 2019
Check out the latest vertical-tillage products from some of the industry's leading suppliers. -
Strip-Tillage Product Roundup 2019
Check out the latest strip-tillage products from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.