[Dealer Institute Webinar] New Ways to Market Your Business & Brand to Your Customers
Date: 10/12/16
Location:
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“The focus of the industry has to be the 4 R’s,” says James Fehr. “We’ve got to make sure we’re constantly talking about the right source, right rate, the right place, the right time.”
Must Read Free Ebooks
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Farm Equipment Resources
Dealers on the Move: The Latest
Robert’s Farm Equipment Opens New Location in Mount Forest, Ont.
September 7, 2016 — Roberts Farm Equipment has opened its third dealership location in Mount Forest, Ont., according to published reports. Its other two stores are located in Chesney and Lucknow.
Dealers on the Move is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Equip IQ.
Also in this series:
• AHW Announces Addition of 3 More Stores
• Titan Machinery to Consolidate Case Construction Dealership and New Holland Ag Dealership into One Sioux Falls Location
• Papé Machinery to Close Bonners Ferry, Idaho, Store
• Atlanta JCB Joins JCB's North American Dealer Network, Will Host Grand Opening Celebration
• New CLAAS Dealership Opens in Alberta
Your future depends on the choices you make today. Choose the software and the partner that can take you where you want to go.
Equip IQ: Software for the Next Generation of Top Dealerships
Events
Poll
2016 U.S. Presidential Election
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Farm Equipment
Special Report: What's Trending in Ag Application Technology?
Ahead of the Curve: Farmers Look to Hay & Forage to Improve Income
People & Profits: How to be a Dynamically Neutral Leader
Can Application Technologies Reduce Ag Input Costs?
Product Innovations & Introductions
- Machinery Pete: The Future in One Word
- Flowfinity Mobile Apps Improve Used Equipment Sales Process at Hoober Inc.
- Tribine Harvester Drone Footage from Farm Progress 2016
- Highlights from Day 2 of the 2016 Farm Progress Show
- Highlights from Day 1 of the 2016 Farm Progress Show
Farm Equipment Videos
On The Record: Ag Mergers Under Scrutiny
In today’s newscast we discuss AGCO’s decision to introduce the 1000 Vario tractor as both a Fendt and a Challenger model, something the manufacturer has never done before, how one dealer has integrated crop insurance into its precision farming department, how the current ag economy is impacting farmers’ working capital and the attention agribusiness mergers, like that of Bayer and Monsanto, are getting on Capitol Hill.
Tribine Harvester Drone Footage from Farm Progress 2016
Aerial footage of the Tribine from the harvesting field demos at the 2016 Farm Progress Show.
A Brief History of Van Wall Equipment Group
Don Van Houweling, owner/CEO of Van Wall Equipment, provides a brief history of the growth of Van Wall Equipment. Since the 1980s, the dealership group in Iowa has grown to 16 ag stores and 22 total locations. Van Wall Equipment earned top honors in Farm Equipment's 2016 Dealership of the Year program.
![[Field Demo] Speedtiller Powerflex by K-Line Agriculture](http://www.farm-equipment.com/ext/resources/remote/2016/05/31/Screen-Shot-2016-05-31-at-12723-PM.png?1474484492)
[Field Demo] Speedtiller Powerflex by K-Line Agriculture
Watch the K-Line Speedtiller Powerflex in this demo in the field. The Speedtiller is a disc-tilling machine ideal for soil conditioning in the presence of high levels of crop residues.
Industry Insider
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Claas Exploits Overseas Distributor Expertise to Build North America Dealer Network
Claas is again drawing on the resources and expertise of European distribution networks to support its presence in North America by reaching a preliminary agreement with one of its leading distributors in Russia to cover an important territory in the U.S. -
Focus of Application Technology Must Be the ‘4 R’s’
“The focus of the industry has to be the 4 R’s,” says James Fehr. “We’ve got to make sure we’re constantly talking about the right source, right rate, the right place, the right time.” -
Case IH Reveals New Tagline, New Focus and a New Autonomous Concept Vehicle
Case IH announced "Rethink Productivity" as the new tagline for the brand to demonstrate a new focus on future innovations that help producers achieve High-Efficiency Farming practices. As a demonstration of this approach, the brand also unveiled a new autonomous tractor concept vehicle. -
Ensuring the Accuracy of Farmers' Data for Crop Insurance Reporting
Scott Meldrum, integrated solutions manager for Van Wall Equipment, shares that about 40% of crop insurance policies have an error in them that would cause that policy to fail an audit. Meldrum talks about how Van Wall ensures their customers' policies are not in the 40%. Van Wall Equipment earned top honors in Farm Equipment's 2016 Dealership of the Year program.
Columns & Opinions
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Machinery Pete: The Future in One Word
Plastics were the one word future in 1967. Here in 2016 the one word future is drones. This is true even when it comes to the used farm equipment biz. For more than 3 years now I’ve been talking and writing quite a lot on the subject of “personalizing” the used equipment you are trying to sell to make it worth more money to potential buyers. -
August 2016 Tractor & Combine Analysis
Each time that Farm Equipment surveys dealers used equipment continues to be among their biggest worries. The past effects of Section 179 Bonus Depreciation has filled dealer's lots with a large number of relatively new, low hour tractors, combines and other equipment and these units have had an effect upon the sale of new equipment. -
Are You ‘Comfortable That It’s Bad?’
One of the more interesting comments I’ve read from an outsider looking into the current ag equipment environment came from an Aug. 17 report that quotes Karen Ubelhart, an analyst at Bloomberg Intelligence in New York. In assessing the current sales slump and the ongoing backlog of used farm machinery, Ubelhart said, “People are comfortable that it’s bad and that it will take a while. It’s not great, but they’re not bleeding. It’s just not getting better.” -
Ahead of the Curve: Farmers Look to Hay & Forage to Improve Income
With the slump in commodity prices over the past 24 months, and increasing overall price volatility for farm products, Cole Carling says many farmers are looking for ways to stabilize their income and are searching for new enterprises to spread out their financial risks.
Farm Equipment Webinar Series
Improving WIP & Billing Cycle Times
Date: Thursday, Sept. 29
Time: 2:00 p.m. Central time
During this event, WEDA Dealer Institute trainer Kelly Mathison discusses best practices to reduce work in progress (WIP), including practical ideas on improving WIP, billing cycle times and accounts receivable in your service department.
Email Cole Vandermause with questions about the presentation.
Top Directory Listings
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Equip IQ is a next-generation enterprise dealer management solution that equips you to take your business to the next level through sales revenue growth, enterprise-wide visibility and intelligent insights.
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Reichhardt Electronic Innovations has a 30-year history in Germany providing solutions to OEMs in agricultural and commercial manufacturing. The emphasis has been specialized electronics controlling hydraulics and machine functions.
CDK Global Heavy Equipment
CDK Global Heavy Equipment powers your success with intelligent dealer solutions.
Farmers Edge
GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.
Success in Shortline Machinery
Manufacturers See Potential of Shortline-Only Dealers
When a traditional mainline dealership becomes "separated" from its main line, generally through a contract termination but occasionally by the dealership’s own choosing, oftentimes a new shortline-only dealer is formed.
Success in Shortline Machinery is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Versatile.
Also in this series:
• Rooted in Service, Repair Shop Grows Business with Shortline Machinery
• Surveys Gauge Dealers' Approach Toward Shortline Products
• 26 Dealers Share Tips for What to Consider When Adding a New Shortline
• Evolving from Repair Shop to Shortline Machinery Dealer
• Meeting Customer Demands with a Diverse Product Lineup
Versatile, celebrating 50 years of 4WD production, is a full-line equipment manufacturer known for building products that are simple, reliable and easy to service and maintain. Versatile is seeking independent-minded dealers capable of selling and servicing equipment for large scale farming operations. If you want to add more horsepower to your bottom line, contact Alan Graff at agraff@versatile-ag.com or (920) 819-9039.
Product Roundups
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Feed Mixers Product Roundup 2016
Check out the latest feed mixers from some of the industry's leading suppliers. -
Vertical Tillage Product Roundup 2016
Check out the latest vertical-tillage products from some of the industry's leading suppliers. -
Strip-Tillage Product Roundup 2016
Check out the latest strip-tillage products from some of the industry's leading suppliers.
Top Store Items
2016 Big Dealer Report
The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America. This report was initiated in 2009 and is updated annually in April.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Ag Equipment Intelligence - 1 Year Subscription
Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)
Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.