Equipment Manufacturers Teams with National Agri-Marketing Association to help Small Companies Survive and Thrive
Date: 08/10/20
Location: Kansas City, MO
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In June 2003, Tom Kilcer and his New York Extension Service colleagues tested their wide swath hay-in-a-day concept by putting it to a test in a soggy alfalfa field after an overnight shower dropped 0.033 inches of rain and left the meadow soaked with free-standing water.
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[Podcast] Sinclair Tractor Auction Sees Big Results
In this episode, host Casey Seymour of 21st Century Equipment and Moving Iron LLC sat down with Aaron Fintel of 21st Century Equipment, Kyle McMahon of TractorZoom and Matt Sullivan from Sullivan Auctioneers to recap what happened at the recent Sinclair Tractor Auction.
Events
DMS 2020
ATTEND THE 2020 VIRTUAL DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather online August 3-5 for the 2020 Virtual Dealership Minds Summit.
Current Issue
Farm Equipment
Brand Loyalty: Dealers Make a Difference
Catching Up with Ag Industry ‘Thought Leaders’
Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty
Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?
Product Innovations & Introductions
- Ahead of the Curve: Russians Launch Smart Combines
- Claas Introduces the Lexion 6000 Series Straw Walker Combines
- Ahead of the Curve: Irrigation Tech Puts Sensors on the Pivot
- Rusagro, Cognitive Pilot Launch Ag Equipment Autonomy Project in Russia
- Snow Removal Product Spotlight 2020
Farm Equipment Videos
Neil Dahlstrom's Journey as John Deere Historian
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom shares his personal path into the unique role that he serves in helping to preserve the history of John Deere, and assisting others in putting it into context.
Early Decisions Made & Not Made in Deere’s History
In this quick-hit video interview, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, explains a view of the world of John Deere in the 19th and early 20th centuries, and decisions made, or not made, that set the manufacturer up for success long-term.
Why the Next Generation of Farmers Looks Less Brand Loyal
I had an opportunity to sit down last month with Shawn Skaggs, CEO of Livingston Machinery, a 4-store AGCO dealership in Texas and Oklahoma. We talked about brand loyalty and how it has changed in recent years. One thing Skaggs honed in on was the changing dynamics of brand loyalty as a new, younger generation of farmers begins coming into the dealership.
Farm Equipment 'Thought Leader' Series: Greg Martinelli
This episode of Farm Equipment's Thought Leader Series features Greg Martinelli, who is a speaker, trainer and coach with Ag Sales Professional.
In this 19-minute video, Martinelli shares his tips for farm equipment dealership sales teams to build their skill set and the importance of understanding the different personality profiles out there and how that impacts how people react to different situations.
Industry Insider
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How to Improve Drive Comfort & Reduce Road Lope in Sprayer Applications?
With the high center of gravity of high clearance sprayers, operators tend to feel more roll and sway of the vehicle compared to a tractor. This feeling is amplified when narrow tires are installed and the vehicle is transported down the road with half a tank of liquid. -
How Dealers Can Adapt to a New Mindset and Expanded Practices Around Safety
While safety has always been the number one priority for equipment dealerships, it has taken on a lot of new characteristics throughout these past few months. Safety is now a much more encompassing idea and successfully implementing safety measures has never been more urgent. -
What OEM Programs Would Help Most in Challenging Times?
Some manufacturers are ready to go further into their margins to help dealers successfully sell product in this challenging time. If asked by your suppliers for input on how to make 100% of that investment count for your business, how specifically would you ask them to direct such a program? -
Industry Q&A: How Has Your Dealership Given Back to the Community During the Coronavirus Crisis?
Dealers share how their businesses have pitched in to help their communities — and employees — during these uncertain times because of the COVID-19 pandemic.
Columns & Opinions
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Ahead of the Curve: Russians Launch Smart Combines
It’s a summer of testing and experimentation across a broad area of Russian farmland. This season major players in the nation’s agricultural industry are field-testing harvest automation based on combines equipped with artificial intelligence and on-board monitors. -
Leadership Lessons: Good to Great Dealership Flywheel – Leveraging Technology Assessing Technology as a Force Multiplier
Technology is a “Force Multiplier” for your dealership. The force multiplier concept comes from the military but to explain it simply, think of a hammer. A hammer amplifies your effort to produce more output. -
Recovering from the Shock
With 2020 not pulling any punches, I was ready for some good news. So, it was refreshing to look at the results of Ag Equipment Intelligence’s latest Dealer Sentiments & Business Conditions survey when they came across my desk last week. -
Old Equipment & New Technology
It wasn’t that long ago when we were talking about U.S. farm equipment being younger than it had been in decades. With the ag boom of 2010-14, farm tractors were literally flying off the shelves. North American sales of high horsepower equipment peaked at a little over 50,000 units in 2013.
Dealers on the Move: The Latest
Claas and LoneStar Announce New Location in North Texas
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.
Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...
Deere Historical Perspective Series
[Video] Early Decisions Made & Not Made in Deere’s History
In this quick-hit video interview, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, explains a view of the world of John Deere in the 19th and early 20th centuries, and decisions made, or not made, that set the manufacturer up for success long-term. Watch Now »
Farm Equipment‘s Deere Historical Perspective series is brought to you by Osmundson.
Top Directory Listings
Yetter Mfg Co
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Thought Leader Video Series
[Video] Scott Shearer
This episode of Farm Equipment's "Thought Leader" video series, Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education, largely online, as well as the potential of adopting permanent changes to the academic calendar based on the lessons learned during the coronavirus pandemic. Watch Now »
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Strip-Tillage Product Roundup 2020
Check out the latest strip-tillage products from some of the industry's leading suppliers. -
Snow Removal Product Spotlight 2020
Check out the latest snow removal product from one of the industry’s leading suppliers. -
Zero-Turn Mowers Product Roundup 2020
Check out the latest zero-turn mowers from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.