Columns & Opinions

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  Ahead of the Curve: Irrigation Tech Puts Sensors on the Pivot

  While satellite imaging of farm land and unmanned aerial surveillance of crops capture most of the attention in remote sensing, a young analytics firm and Valley Irrigation have been collaborating over the last couple of years to bring crop monitoring a little closer to the ground with sensors mounted on center pivot sprinklers.
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  To the Point: Finding the Opportunity in the Difficult

  Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before.
• Relationship Selling-9 Tips & Strategies on Handling Incoming Sales Calls

  In teaching telephone techniques to salespeople and sales managers, I'm always amazed at how many misunderstand the value of the incoming calls to the business. Salespeople many times don't treat them as true lead. This misjudgment is costing the salesperson and the business thousands of dollars every year.
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  To the Point: Finding the Opportunity in the Difficult

  Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.