Dealers of Tomorrow Conference
Date: 06/26/18
Location: Arlington, MO
View Event
Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.
Must Read Free Eguides
Download these helpful knowledge building tools
- Elite Dealers Shed Light on Mystery of Marketing
- Back-Loaded Commission Structure to Change Behavior
- The Balance Sheet, Leverage and Turnover: Birkey’s Training Primer
- What is Vertical Tillage Anyway
Farm Equipment thanks these sponsors of our digital content:
Farm Equipment Resources
Used Equipment Remarketing Roadmaps
Ag Economy Begins to Recover, But an Overall Recession is on the Horizon
In this episode of the Farm Equipment podcast, Casey Seymour of 21st Century Equipment and Moving Iron LLC is joined by Regina Narjes and market analyst Rich Possen.
Farm Equipment's "Used Equipment Remarketing Roadmaps" podcast series is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data.
Events
Dealership Minds Summit
2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
Current Issue
Farm Equipment
Conversations in Ag
Conversations in Ag Introduction
Ahead of the Curve: Precision Agriculture Seeing Rites of Passage
People & Profits: The ‘Value’ of Relationships
Product Innovations & Introductions
- AGCO Unveils Fendt IDEAL Combine at 2018 Canada Farm Progress Show
- MTZ Equipment to Release MTZ 3623 Electro-Diesel Combination Tractor
- [Podcast] Conversations with Ag Equipment’s Entrepreneurs: Marion Calmer
- Snow Removal Product Spotlight 2018
- [Podcast] When Will We Start Seeing Used Autonomous Farm Equipment?
Farm Equipment Videos
On the Record: Deere Sues AGCO & Precision Planting over Patent Infringement
In today’s newscast we explore the possible outcomes of Deere's lawsuits against Precision Planting and AGCO, how high-speed ISOBUS will expedite plug & play compatibility, Titan Machinery's first quarter earnings for fiscal year 2019, and rancher sentiment and changes to the Financial Accounting Standards Board's accounting standards for companies that lease equipment.
John Deere Releases 60-Foot 1895 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Emily Klemmer highlights the John Deere 60-foot 1895 Air Seeder, recently released in Feb. 2018. Constructed to be 40% wider than the previous largest model, the drill includes 33-inch mainframe tires, designed to work independently across hilly terrain for even pressure across the soil.
John Deere Introduces 76-Foot 1870 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Tyler Rumbold breaks down key features of the newly introduced John Deere 76-foot 1870 Air Seeder. Constructed to be 24 feet wider than the previous largest model, the drill includes seed opener modifications to optimize nutrient uptake.
Learn Intelligence Driven Marketing Strategies at the 2018 Dealership Minds Summit
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
This collaborative event is focused 100% on delivering actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success.
The summit is geared toward director-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.
Reserve your seats today at DealershipMindsSummit.com/Reservations.
Industry Insider
-
A Market to Watch: Organic Food Sales Reach Record $45.2B in 2017
Equipment dealers should keep a close eye on organic farming operations in their areas. This segment of agriculture continues to exhibit strong growth patterns, and American consumers increased their purchases of organic products once again in 2017, according to a recent survey from the Organic Trade Assn. -
3 Ways to Engage Advertising-Weary Consumers
According to recent research by the American Marketing Assn., consumers are bombarded with up to ten thousand brand messages daily. According to a 2015 Microsoft study, our attention span has been reduced to six seconds — which also happens to be that of a goldfish. Add to this declining trust in traditional advertising and what's a brand to do? -
6 Social Media Monitoring Tools for Managing Your Online Presence
Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it — the price point just didn't make much sense for what they'd receive. -
Interest Rates on Ag Loans Rise as Farm Income Continues to Slide
Results of Kansas City Federal Bank’s most recent survey of farm lenders shows that interest rates on farm loans have continued to inch higher. At the same time, the first quarter 2018 Agricultural Finance Monitor published by the St. Louis Fed indicates that farm income slipped for the 17th consecutive quarter.
Columns & Opinions
-
Can You Tell Your Employees to Grow Up?
Where do you draw the line with catering to new management styles for different generations of employees? Should you have to adapt to the preferences of a younger generation or should they be the ones adapting? -
May 2018 Tractor & Combine Analysis
Our industry is navigating some very choppy waters as international trade negotiations continue. Uncertainty has created caution in farmers’ spending recently and most likely will continue until there is some resolution to the trade talks now underway. -
The Precision Planting Paradox
The fact that Deere & Co. is suing AGCO and Precision Planting is no more surprising than Case IH filing a complaint with the U.S. Dept. of Justice that Deere’s acquisition of Precision Planting would create a monopoly in the high speed planting market. -
The Case of the Missing Marketer
For the first 20 years of its history, Purdue University’s Center for Food and Agricultural Business offered a program called “Marketing for Field Marketers.” For 3 or 4 days, salespeople would come to the Purdue campus and learn how to approach the marketplace more effectively.
Dealers on the Move: The Latest
LandPro Equipment Acquires Elder Ag and Turf Equipment
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Yetter Mfg. Co.
With a tradition of providing farmers solutions since 1930, Yetter Mfg Co. is your answer for tools and equipment to face today’s production agriculture demands.
Sponsored Content
The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.
26 Dealers Share Tips for What to Consider When Adding a New Shortline
We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?” Several things weigh into a dealer’s decision to take on an additional shortline brand of equipment. Read More
Also in this series:
Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products. Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program. If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.
Top Directory Listings
Yetter Mfg Co
With nearly 90 years of agricultural solutions, Yetter is recognized as the leader in designing planter attachments and precision fertilizer placement equipment. Yetter has expanded its product offering to include tools for residue management, seedbed preparation, strip-tillage, vertical tillage, closing wheels, bulk seed handing, harvest equipment and manure application.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Remarketing Used Equipment
Valuing Equipment with Limited Machine Population
Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sponsored Content
Cummins Performance Series
Cummins engines power agricultural equipment from some of the world's finest manufacturers. For over 60 years, Cummins has been at the forefront of the industry, delivering the most durable and dependable powertrain solutions from 60 hp to more than 800 hp. From irrigation systems and sprayers to combines, harvesters and more, there's a Cummins engine perfectly suited to help you get the job done, even in the most challenging environments. Visit cumminsengines.com or tweet us @cumminsengines for more information.
Product Roundups
-
Combine Headers Product Roundup 2018
Check out the latest combine headers from some of the industry's leading suppliers. -
Snow Removal Product Spotlight 2018
Check out the latest in snow removal for 2018. -
Zero-Turn Mowers Product Roundup 2018
Check out the latest zero-turn mowers from some of the industry's leading suppliers.
Top Store Items
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.
2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast
Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.
Ag Equipment Intelligence - 1 Year Subscription
Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription
Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.