No Sales Left Behind: Using Tech to Boost Your Sales Team
Best Practices, Dealership Marketing

No Sales Left Behind: Using Tech to Boost Your Sales Team

“I’ve seen more engagement of guys selling construction that would typically just stick in their little lane in ag. They’re more comfortable because they’re not having to go through the price books. When you have a quote tool, that makes it less intimidating”

Farm Equipment News

  • Elliff Motors to Build New Kubota Dealership

    The foundation Elliff Motors has built is about to go even deeper with the addition of a new, $800,000 facility the family is building to sell and service a full line of Kubota tractors and construction equipment.
  • Vermeer Corp. Acquires Schuler Manufacturing

    With a strong vision to provide the most comprehensive suite of hay harvesting, processing and feeding equipment to farmers and ranchers across North America, Vermeer Corporation today announced it has purchased Schuler Manufacturing, a family-owned and operated manufacturer of high-quality feeding solutions based in Griswold, Iowa.
  • Pattison Agriculture to Close Saskatchewan Deere Dealership

    Pattison Agriculture’s chain of John Deere ag equipment dealerships in Saskatchewan and Manitoba is preparing to cut one link.
  • [Podcast] Helping Customers Understand the Options for Their Used Unit

    In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with regular guest Aaron Fintel from 21st Century Equipment.
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Farm Equipment Resources

Used Equipment Remarketing Roadmaps

[Podcast] Helping Customers Understand the Options for Their Used Unit

In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with regular guest Aaron Fintel from 21st Century Equipment.

At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

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Precision Farming Dealer Summit

ATTEND THE 2020 PRECISION FARMING DEALER SUMMIT

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This exclusive DEALER-ONLY conference is focused 100% on equipping your company to run a more profitable precision farming business. These 2 days of non-stop precision farming learning will change your dealership’s management strategies forever.

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Farm Equipment Videos

Columns & Opinions

  • Relationship Selling: Face-to-Face & Write-Ups

    By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.
  • Relationship Selling: Measuring Success

    Do you know how many customers that your sales team talks to every week? For many organizations, they don’t know the answer and are leaving thousands of dollars on the table for a competitor to get.
  • Relationship Selling: The Steps to the Sale

    This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
  • A New-Era ‘Contract’

    This year (2019) marks 15 years since our company (Lessiter Media) acquired Farm Equipment magazine (along with two other titles we rebranded as Ag Equipment Intelligence and Farm Innovations For Today’s Top Farm Operator). The last 15 years have brought highs and lows, but never boredom! We’re forever grateful for an acquisition that introduced us to so many outstanding people — both personally and professionally — that comprise you, the North America’s farm equipment industry.

Dealers on the Move: The Latest

Elliff Motors to Build New Kubota Dealership

Read More From This Series

Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.

K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...

Dealer Marketing Series Presented by Team SI

Finding an eCommerce Platform that Fits Your Equipment Dealership’s Needs

Going with an eCommerce system that your current website vendor offers is a good first choice, but if they don’t offer a solution that fits your needs, don’t worry. There are many options for your equipment dealership to choose from.

This blog by industry expert Tim Whitley is part of the Ask Team SI series, sponsored by Team SI .

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Established in 2010, Team SI is a data-driven marketing firm where designers, strategists, and data specialists create unique customer experiences for clients using digital and social media platforms. Team SI developed its own proprietary system called Doppio, which pairs the most sophisticated, aggregated and automated data-analytics platforms available with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They're best known for coining the term "TraDigital": the art of blending traditional and digital marketing. Learn more…

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Top Directory Listings

Ask the Expert: Used Equipment

Used Equipment: Categorically Speaking

I had a chance to talk with Dirk Mitchell of Mitchell Equipment. Our conversation was about how to categorize used equipment during the trade evaluation process.

This blog by industry expert Casey Seymour is part of the Ask the Expert: Used Equipment series, sponsored by Iron Solutions.

Submit a Question


At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

Read more from Ask the Expert

Product Roundups

Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers

Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers

This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

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