Farm Equipment
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100 North America's Largest Ag Equipment Dealers
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To put it simply, the sales manager is responsible for only 3 things: the sales activity, the quality of the sales calls and the allocation of the effort. Your choice of allocating these resources for maximum exposure and results is one of the primary responsibilities as the sales manager.
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- What Your Salespeople Need: A Sales Skills Checklist
- Ag Equipment Intelligence Book of Lists (3rd Edition)
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
How to Scale — Without Losing Customer-First Roots
Tracking North America’s Largest Dealer Groups
Will There Ever Be Enough Technicians?
Product Innovations & Introductions
- [Video] A Close Look at the G4 Stalk Stompers from May Wes Manufacturing
- John Deere Unveils Next Gen F8 and F9 Forage Harvesters
- Built for Tough Times: Streamlined Repairs and Smarter Service with SDI's Dealer-Driven Solutions
- Summers Manufacturing Unveils New Strip-Till Equipment Lines
- Massey Ferguson 5M Series Tractors Win Product Design 2025 Red Dot Award
Farm Equipment Videos
Tracking Big Dealers, the Big Beautiful Bill & How Trade Policy is Impacting Canada
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at dealer consolidation has impacting the number of big dealers in 2025.
A Close Look at the G4 Stalk Stompers from May Wes Manufacturing
May Wes Manufacturing's Sales Manager and Product Solutions Eric Bates discusses the award winning G4 Stalk Stompers from inside the production facility. Bates explains the Stalk Stompers origin as a finely created resin before being heated and pressed into a G4 compression molded shoe.
CNH Doubles Down on Precision Tech
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030.
Study Shows Consistent Yield Improvements with High-Speed Planter Tech
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
Industry Insider
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Betting on America: How WorkSaver Tripled & Thrives in U.S. Manufacturing
In this episode of The Germinate Podcast, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value. -
FEMA: A Loose, But Powerful, Assembly of Independent Leaders
The member companies often competed, but we all also had a common purpose — to thrive as the minnows among the sharks. -
Stronger Because of Common Bonds
I am excited to be part of today’s FEMA. With challenges at every turn, we can rest assured knowing that together we are stronger because of the bonds created by this association. -
Great Scott! What if there had never been a Farm Equipment Manufacturers Association?
FEMA will always be an association for the innovators of the world, and an association that will continue to add value for its members.
Columns & Opinions
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FEMA: A Loose, But Powerful, Assembly of Independent Leaders
The member companies often competed, but we all also had a common purpose — to thrive as the minnows among the sharks. -
For Fact's Sake: Myth-busting Deere Rumors
First it was Case, now Deere. Here’s to fact-checking and myth-busting in the modern age of media, where all too often, sadly, stories become news for all the wrong reasons. -
Momentum or Misses? 5 Ways to Gauge Your Dealership’s Midyear Health
June is the time when leaders pause, assess, and ask: “Do we have momentum or are we starting to stall?” -
Who Brought Out YOUR Very Best?
If you’re a manager, embrace your noble duty and remember that the aptitude of your staff — even if they don’t appreciate it today — rests in your ability to motivate, direct and bring out their very best. And if you’re on the other end, recognize the role and responsibility of those overseeing you, and why they might be inclined to get in your grill now and again — for your personal and professional gain.
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Dealership Minds Summit
REGISTER FOR THE 2025 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
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Strip-Tillage Product Roundup 2025
Check out the latest strip-tillage innovations from some of the industry's leading suppliers. -
Combine Headers Product Roundup 2025
Check out the latest combine header innovations from some of the industry's leading suppliers. -
Service/Shop Equipment Product Roundup 2025
Check out the latest Service/Shop Equipment products from some of the industry's leading suppliers.
Top Store Items
2025 Rural Lifestyle Dealer Business Trends & Outlook
To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2025 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.
2025 'Big Dealer' Report
Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.