Farm Equipment
Dealer Technology: Modernizing, Updating and Improving Your Dealership’s Internal Technological Capabilities
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When talking about technology, the conversations tend to focus on precision farming systems installed on the machines equipment dealers sell and service.
Must Read Free Eguides
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- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
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Current Issue
Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes
Does Your Dealership Have the Right Technology Tools in its Arsenal?
To the Point: Is There Life Beyond Deere?
Dealers on the Move
- Florida Coast Equipment to Purchase 2 Gulf Coast Turf & Tractor Kubota Dealerships
- H&R Agri-Power Acquires FB McAfoos
- Torgerson's Adds New Location in Powell, Wyo.
- Hutson Inc. Adds 18 Stores, Expands into Michigan
- Atlantic Tractor to Acquire Three Finch Services Locations
Farm Equipment Videos
John Deere Debuts Integrated ExactRate Fertilizer System
Brady Alley, product marketing rep with John Deere, breaks down Deere's new integrated fertilizer system solution for its 8RX tractors.
Using Google Sheets to Keep the Service Department on Track
Service Manager Anne Blotz explains how the service department at Ritchie Implement\'s Cobb, Wis., location uses Google sheets to keep both the service and parts department updated on where technicians are and what they are doing.
Warranty Recovery, Optimizing Paperwork in the Service Department
During a visit to 4-store Case IH dealer and 2015 Dealership of the Year Ritchie Implement for the April/May issue, Farm Equipment editors talked to Kevin Depies, co-store manager and salesman, about the dealership's plans to optimize their service department in 2021.
Hagie Upgrades STS Sprayers with New Engines, Solution System, Hands-Free Doors
Travis Lawell, product manager at Hagie Manufacturing, breaks down the upgrades Hagie has made to its STS family of sprayers, including new engines and remote-access, hands-free doors.
Industry Insider
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6 Facets Of Human Needs That Drive Business Success
In good economic times and bad, some businesses find a path to success while others are forced to board up their windows and doors. What’s the difference between those that soar and those that flounder? -
Ag Tire Manufacturer Must Have Apps & Sites
What are go to ag tire apps and website portals you deem “essential” to increase tire productivity, increase yield, and maximize return on investment? What info do they provide? How do they work? -
Are Company Stores the Future for Shortline Manufacturers?
In a recent interview with Farm Equipment, Dawn Equipment CEO Joe Bassett discussed his desire to set up company stores in the near future, pursuing a store model "more like Tesla's." -
How to Check Ag Track Alignment
This Q&A originally appeared in AG Track Talk to provide answers that farm equipment dealers have about farm track technology. This series features a trending question followed by an abridged version of the answers. For the complete answers, check out www.agtracktalk.com
Columns & Opinions
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How Afraid is John Deere of Fendt's Growing U.S. Market Share?
According to a May 28, 2021, report from Ag Equipment Intelligence, over roughly the last 6 months, John Deere has been giving some Deere dealers “unpublished financial incentives” to acquire Fendt tractors on trade-in. -
Ask the Expert: How the Ag Economy is Impacting the Used Equipment Market
As the ag equipment industry trudges toward a 2012 like economy, I find myself asking, “Did we learn anything from the last go-around?” -
Ahead of the Curve: Is Rental Equipment the Key to Your Dealership’s Expansion?
Fleet management software firm official sees steady uptick in farm equipment dealerships embracing the rental business to expand their business and ultimately drive new sales. -
Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes
Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind.
Used Equipment Remarketing Roadmaps
[Podcast] Taking the Pulse of the Farm Equipment Auction Market
In this episode of the Used Equipment Remarketing Roadmaps podcast, brought to you by Primus by Basic Software, host Casey Seymour of Moving Iron LLC talks with Kyle McMahon of TractorZoom and IronComps about the 50,000 foot view of the auction market right now.
2021 Dealership Minds Summit
REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Cummins Performance Series Tier 4 Final
Diesel Still Relevant for Modern Equipment
The diesel engine industry has made huge strides to significantly reduce engine emissions since regulations began in the 1990s. Today’s products that meet EPA Tier 4 Final are light years ahead of their predecessors in technology and capability. Read More »
This series is brought to you by Cummins.
A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit cummins.com/industries/agriculture
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Mowers & Lawn Tractors Product Roundup 2021
Check out the latest mowers and lawn tractors from some of the industry's leading suppliers. -
Products You Would Have Seen at the 2021 National Farm Machinery Show
Check out these innovations from exhibitors that were slated to be at the 2021 National Farm Machinery Show. -
Fertilizer Application Product Roundup 2021
Check out the latest fertilizer application products from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.