Customer Demands Drive Equipment Innovations
Product Innovations & Introductions

Customer Demands Drive Equipment Innovations

Not only did Farm Equipment editors carry out their traditional duties of digging for the newest and most innovative products at this year’s Farm Progress Show, but this time we dug a little deeper. This year we spent additional time with exhibitors to get their take on what’s driving new equipment designs and developments and how they’re responding to what they’re hearing from their dealers and customers.

Farm Equipment News

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Farm Equipment Resources

Dealers on the Move: The Latest

Robert’s Farm Equipment Opens New Location in Mount Forest, Ont.

September 7, 2016 — Roberts Farm Equipment has opened its third dealership location in Mount Forest, Ont., according to published reports. Its other two stores are located in Chesney and Lucknow.


Dealers on the Move is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Equip IQ.

Also in this series:

• AHW Announces Addition of 3 More Stores
• Titan Machinery to Consolidate Case Construction Dealership and New Holland Ag Dealership into One Sioux Falls Location
• Papé Machinery to Close Bonners Ferry, Idaho, Store
• Atlanta JCB Joins JCB's North American Dealer Network, Will Host Grand Opening Celebration
• New CLAAS Dealership Opens in Alberta

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Farm Equipment Videos

Columns & Opinions

  • Dealer-Manufacturer Issues Move to the Back Burner

    It wasn’t too awfully long ago when we surveyed farm equipment dealers about their biggest concerns, inevitably issues with their manufacturers would be ranked among their most concerning dilemmas. From dealer purity and succession planning to industry consolidation, many dealers were angry or fearful about their manufacturers tactics and plans to give their business to another dealer. They more readily made their feeling known a few years back.
  • September 2016 Tractor & Combine Analysis

    Supply and demand is alive and well in the U.S. agricultural economy. Harvest of U.S. crops has begun and brings with it a great expectation of a record yields. Like a huge seesaw, high demand for a commodity elevates the prices customers are willing to pay for that product and when there is an excess worldwide inventory, prices fall to meet the slowing demand.
  • Mike Lessiter

    And Now for the Good News…

    OK, as a bonus for enduring my rant, I promised you a good customer service story. Gonna give credit where it’s due.
  • Dan Crummett

    Ahead of the Curve: Growth of Strip-Till Creates Sales Opportunities

    While the Eastern Corn Belt and Great Lakes Regions have been home to the most strip-till farmers for years, the practice continues to grow within that region as well as steadily adding acres in the Western and Southern Plains states.

Farm Equipment Webinar Series

Making your Buy-Sell Agreement Relevant in Today's Dealership Economy

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Has your Buy-Sell Agreement been stress-tested as much as your dealership has in the last few years? In this webinar on Wed, Oct. 26, 2:00 p.m. CDT, expert consultants in the farm equipment dealership industry will share their insights in assisting dealerships to update their agreements.

This FREE webinar is brought to you by Farm Equipment magazine and K•Coe Isom.

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Top Directory Listings

Success in Shortline Machinery

Manufacturers See Potential of Shortline-Only Dealers

Versatile logo

When a traditional mainline dealership becomes "separated" from its main line, generally through a contract termination but occasionally by the dealership’s own choosing, oftentimes a new shortline-only dealer is formed.


Success in Shortline Machinery is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Versatile.

Also in this series:

• Rooted in Service, Repair Shop Grows Business with Shortline Machinery
• Surveys Gauge Dealers' Approach Toward Shortline Products
• 26 Dealers Share Tips for What to Consider When Adding a New Shortline
• Evolving from Repair Shop to Shortline Machinery Dealer
• Meeting Customer Demands with a Diverse Product Lineup

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Versatile logo

Versatile, celebrating 50 years of 4WD production, is a full-line equipment manufacturer known for building products that are simple, reliable and easy to service and maintain. Versatile is seeking independent-minded dealers capable of selling and servicing equipment for large scale farming operations. If you want to add more horsepower to your bottom line, contact Alan Graff at or (920) 819-9039.

Product Roundups

Top Store Items
2017 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2017 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

2016 Big Dealer Report

2016 Big Dealer Report

The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium.  This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America.  This report was initiated in 2009 and is updated annually in April.

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.


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