Columns & Opinions

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  Ask the Expert: How the Washout Cycle Works with Key Reconditioning Points

  It’s that time of year again, the fourth quarter of the year. Auctions, year-end tax buying and equipment upgrades for next year are in full swing.
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  Ahead of the Curve: Report Outlines Likely Tire Industry Game Changers

  Today’s agricultural tires resemble their predecessors in that they are still round and mainly made of rubber. Maintaining a tread and staying inflated may have been enough for years, but modern tire design parameters accounting for soil compaction, improved traction, tread wear, sidewall strength at super-low inflation rates and, increasingly, environmental concerns have permanently changed the way farm equipment engages the soil.
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  A New Approach to Tech Recruitment?

  Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture. What if we met those kids where they are already engaged — video games.
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  Leadership Lessons: Good to Great Dealership Flywheel – SPOKE #5, Robust Marketing Process Drives Segment Sales

  The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.