Agribusiness Marketing Level 1: Building the Foundations of Agri-Marketing
Date: 07/23/19
Location: West Lafayette, IN
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Trent Hummel brings over 25 years of dealership management experience to the Dealer Institute at the Western Equipment Dealers Assn. (WEDA).
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Farm Equipment Resources
Used Equipment Remarketing Roadmaps
[Podcast] How Close is an Autonomous Future?
In the episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with Craig Rupp of Sabanto, who prior to starting his own company worked for John Deere and developed the Starfire Receiver Greenstar Display.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Events
Dealership Minds Summit
2019 DEALERSHIP MINDS SUMMIT REGISTRATION IS OPEN!
Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.
Current Issue
Farm Equipment
15th Annual Awards Program Recognizes Industry’s Top Dealers
15th Annual Awards Program Recognizes Industry’s Top Dealers
Worksaver’s Winding Path to Success
Challenges in Improving Forage Quality
Product Innovations & Introductions
- New Autonomous Precision Fertilizer Applicator to be Unveiled
- AgJunction Moves Into Autonomy with Multi-Sensor Vehicle Control Patent
- Ahead of the Curve: Selecting ISOBUS Equipment Across Brands is Getting Easier
- Ahead of the Curve: Selecting ISOBUS Equipment Across Brands is Getting Easier
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Farm Equipment Videos
Customer Retention with Precision Service Plans: Be Flexible & Transparent
Cory Allely, AMS specialist with Platte Valley Equipment in Wahoo, Neb., shares the origins of the 4-store John Deere dealership's E3 precision support packages, and some of the key features which have proven ROI for customers and keep them enrolled in the program.
A Sneak Peek at Compatibility Enhancements from AEF
At the 2019 Plugfest event in Lincoln, Neb., Andrew Olliver with the Agricultural Industry Electronics Foundation (AEF) shares some recent and upcoming improvements to the organization's ongoing efforts to improve ag equipment compatibility through conformance testing and databasing of ISOBUS certified machinery.
Planting with LSW Super Singles
NTS Tire Supply's Marketing Manager Matt Schroepfer discusses planting with LSW Super Singles.
To learn more, check out more at NTS Tire Supply.
Joe the Marketer: A Day in the Life
Does this look like what you and your marketing team are up against on a daily basis? Don't worry, you're not alone!
Contact your rep, or our Marketing Services Representative, Tory Terrill (tterrill@lessitermedia.com), to discuss your goals and how our creative and hard-working team can help!
Industry Insider
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Establishing and Adapting a Good Culture Before a Crisis
Unfortunately there are an abundance of examples of companies which focus upon and often succeed at establishing a strong corporate culture after and usually due a crisis. Samsung, Wells Fargo and Volkswagen are only recent examples. We’ve all learned the lesson that a crisis can bring out the best in us and inspire us to do better. -
11 Activities That Will Help Your Team Work Together Better
Every successful business needs a strong, cohesive team behind it. Having a group of employees who not only get along, but also collaborate efficiently is crucial to your project's performance—and your organization's long-term growth. -
Be a Leader, Not a Boss: Top Tips for Motivating Employees to Boost Sales
Trent Hummel brings over 25 years of dealership management experience to the Dealer Institute at the Western Equipment Dealers Assn. (WEDA). -
Are You Hiring the Right People?
Many sales leaders have been asking me how to hire new sales reps and build a profitable team. I often suggest taking a step back before conducting interviews and hiring a new team member.
Columns & Opinions
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Will I See You at the Dealership Minds Summit?
A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there. -
Ask the Expert: Where Is the Future of Ag Equipment Growth?
Data points to large farms getting bigger and the number of "hobby farms" or rural lifestyle property owners growing in number, not size. So this leaves the producer in the middle. -
Leadership Lessons: My Three Basic Rules for Leading
I’ve worked with hundreds of dealership managers; although we spend most of our time discussing KPIs, processes and growing sales, we invariably end up on the subject of people’s challenges and opportunities. -
Leadership Lessons: Is Servant Leadership the Right Style for Your Dealership?
Servant leadership is an approach that is quite different from some of today’s other popular styles, such as autocratic, participatory and democratic.
Dealers on the Move: The Latest
Ziegler CAT Breaks Ground on Facility in Willmar, Minn.
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.
Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success.
Learn More >>
Ag Equipment Entrepreneurs
Kinze Manufacturing’s Long Road to ‘Disruptive Innovation’ in the Farm Equipment Industry
Now in its 2nd generation, Kinze Manufacturing’s father-daughter team discuss challenge and triumph, and their aim to innovate with new products dealers want to sell and farmers want to buy. Continue Reading...
Farm Equipment‘s Ag Equipment Entrepreneurs series is brought to you by Osmundson.
Ask the Expert: Marketing
Customer Lifetime Value: A Stairstep Approach to Growing Profitably
A few readers have asked how Customer Lifetime Value (CLV or LTV) can be used to help drive profitable growth. You can think of CLV as the value a customer brings to your business from first interaction to last transaction, which could span decades, especially in a relationship business like ours.
This blog by industry expert Jeff Bowman is part of the Ask the Expert series, sponsored by Western Equipment Dealers Assn. (WEDA) .
At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…
Top Directory Listings
Yetter Farm Equipment
Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Used Equipment
Where Is the Future of Ag Equipment Growth?
Data points to large farms getting bigger and the number of "hobby farms" or rural lifestyle property owners growing in number, not size. So this leaves the producer in the middle.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Product Roundups
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Strip-Tillage Product Roundup 2019
Check out the latest strip-tillage products from some of the industry's leading suppliers. -
Combine Headers Product Roundup 2019
Check out the latest combine headers from some of the industry's leading suppliers. -
Snow Removal Product Roundup 2019
Check out the latest snow removal products from some of the industry’s leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.