Farm Equipment
Tackling the Tech Shortage
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This spring, Precision Planting is field testing a camera system for sprayer guidance and targeted spraying, its Symphony nozzle control system and the ReClaim boom priming and recirculation system.
Must Read Free Eguides
Download these helpful knowledge building tools
- 6 Ways to Make Your Harvest Profitable
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
Poll
Current Issue
4 Dealer Association Boards Vote to Consolidate, Forming Stronger National Organization
Sounding the Alarm: Technician Shortage Hurts the Bottom Line
Unprecedented Times, These Are …
Dealers on the Move
- Redlund Equipment Opens 4 Locations in Eastern Colorado
- Townline Equipment Acquires Sharon Springs Garage Kubota Dealerships
- Cummins Equipment Opens as Single-Store N.J. Kubota Dealer
- Messick's Farm Equipment Opens New Headquarters
- Midwest Machinery Expands into Southeast Minnesota, Western Wisconsin
Farm Equipment Videos
Zimmerman Contour King ST Strip-Till Unit Overview
Dan Guenther, business development at Zimmerman Manufacturing, gives a walkthrough of the features of the Zimmerman Contour King ST strip-till unit.
What’s New on Kuhn’s OptiWrap OWR 6000 Bale Wrapper
Matt Murdock, territory manager at Kuhn North America, walks through the improvements Kuhn has made to the new OptiWrap OWR 6000 Bale Wrapper.
Why Johnson Tractor Moved Its Rochelle, Ill., Store to a New Building
President of Johnson Tractor Leo Johnson gives the reasons behind its new Rochelle, Ill., store and some of the upgrades that came with the new building.
How Johnson Tractor's Expo Room Improves the Selling Experience
President of Johnson Tractor Leo Johnson explains what the dealership gets out of its expo at its facility in Rochelle, Ill., and how the sales team benefits from having a dedicated sales space.
Industry Insider
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What’s in Store for Agriculture in 2022?
As we prepare to ring in a new year, what trends will shape 2022? Sara Schafer at AgWeb talked with Jack Uldrich, a futurist and former naval intelligence officer, about what he sees impacting agriculture in the new year.
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Lindsay Eyes Top Irrigation Trends for 2022
Lindsay Corp., Omaha, Neb., predicts population growth and food demand along with environmental issues will impact irrigation trends in 2022.
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Ongoing Update: Deere UAW Workers Strike
Deere failed to reach an agreement with its workers and the UAW on a new labor agreement, resulting in 10,000 workers going on strike — the first time Deere employees have gone on strike in 30 years. -
Recommended vs. Acceptable Wide Rim Impact
Most rim widths are set by TRA standards and follow a rule for the overall width of the tire. But because IF and VF tires “squat” further and that outward pressure under loads puts more stress and “pull” on the bead areas, if and VF rim fitments are normally always one size larger — 1 to 2 inches — than a standard tire or the same width.
Columns & Opinions
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Does Forest River Farms Suit Against Deere Have Legs to Stand On?
A little over a week ago, I received an email from a lawyer who had reached out to me in the past looking for some information about the farm equipment industry. He was passing along the antitrust suit that was filed against Deere in the U.S. District Court in Chicago.
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5 Regional Dealer Associations Recommend Opposing Proposed EDA Merger
The Boards of Directors of half of the equipment dealers associations in North America believe this is a fundamentally flawed concept that will diminish the ability of EDA to carry out its primary mission, which is to address our industry’s national concerns.
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How Will You Market Your Dealership in 2022?
Dialog on “on-average” marketing spending led Farm Equipment to dust off its own survey data of farm equipment dealers from 2018.
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The Cost of Uncertainty
On November 22, 2021, I interviewed Tony LaPorta on the Moving Iron Podcast. Tony is a trader and brought up some excellent points during the interview. What made me think the most was his point about the cost of uncertainty and how the various markets are reacting.
Used Equipment Remarketing Roadmaps
[Podcast] Used Hay Equipment Outlook for 2022
In this episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, brought to you by Volvo Penta, host Casey Seymour of Moving Iron LLC talks with regular guest Aaron Fintel, examine how inventory shortages and the backups and delays the manufacturers are experience will impact 2022 equipment deliveries, a topic they will tackle in their next few podcasts.
Farm Equipment‘s podcast, Used Equipment Remarketing Roadmaps, is brought to you by Volvo Penta.
2022 Precision Farming Dealer Summit
REGISTER FOR THE 2022 PRECISION FARMING DEALER SUMMIT
Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Cummins Performance Series Tier 4 Final
5 Maintenance Tips for Your Diesel-Powered Equipment
From engine filtration to maintenance schedules, these five tips will help keep your diesel-powered equipment running at top tier performance. Read More »
This series is brought to you by Cummins.
A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit cummins.com/industries/agriculture
Building Repair & Maintenance Series
The Best Farm Shop Planning and Design Tips to Give Your Customer
Today’s farmer/businessman knows that a farm shop is an essential tool needed to assure the continued success of the operation. Read more details on designing a well-planned and well-constructed shop that will be a valuable asset for your customers for decades to come. Read More >>
The Building Repair & Maintenance series is brought to you by Morton Buildings.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Planter & Drill Attachments Product Roundup 2022
Check out the latest planter and drill attachments from some of the industry’s leading suppliers. -
Shortline Manufacturer Spotlight 2021
Check out the latest from some of the industry's leading shortline manufacturers. -
Shortline Supplier Spotlight 2021
Check out the latest from some of the industry's leading shortline suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.