Farm Equipment
2025 Dealership of the Year
- Mazergroup - Large Operation
- Lowe & Young - Small Operation
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Bob Mazer died this past weekend after a “short but courageous battle with cancer,” Mazergroup CFO Wally Butler said.
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Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
Johnson Tractor’s Third Generation Shares Leadership Journey
Top Dealers Recognized with 21st Annual Award
Time to Move Your Circle
Product Innovations & Introductions
- Selling the Future: A Precision Ag Leader’s Playbook for New Tech
- Farm Shop MFG, LLC Adds Furrow Ruler to Its Agriculture Equipment Line
- [Video] A Close Look at the G4 Stalk Stompers from May Wes Manufacturing
- John Deere Unveils Next Gen F8 and F9 Forage Harvesters
- Built for Tough Times: Streamlined Repairs and Smarter Service with SDI's Dealer-Driven Solutions
Farm Equipment Videos
Dealers Less Pessimistic in Forecast than OEMs
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how dealers sales forecast compares to the major line OEMs. In the Technology Corner, Noah Newman shares a glimpse of Horsch’s new AgTech building in Cottage Grove, Minn.
Tracking Big Dealers, the Big Beautiful Bill & How Trade Policy is Impacting Canada
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at dealer consolidation has impacting the number of big dealers in 2025.
A Close Look at the G4 Stalk Stompers from May Wes Manufacturing
May Wes Manufacturing's Sales Manager and Product Solutions Eric Bates discusses the award winning G4 Stalk Stompers from inside the production facility. Bates explains the Stalk Stompers origin as a finely created resin before being heated and pressed into a G4 compression molded shoe.
CNH Doubles Down on Precision Tech
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030.
Industry Insider
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How to Move Aging Inventory Faster: Tap into a Powerhouse Strategy Dealers Often Overlook
Here are proven ways to breathe new life into aging inventory — with a few strategic tweaks that put extended protection front and center — brought to you by Ag Guard. -
The Future of Farm Equipment Sales in Europe: Trends, Challenges, and Global Shift to Digital
In 2025, one of the biggest transformations in the sector is the rise of online platforms for farm equipment sales. Whether you’re a family-run farm in northern France or a multinational dealership group in Germany, digital tools are changing how the industry connects. Brought to you by Truck1.
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Lessiter Media Washington D.C. Interviews, June 2025
Watch as Mike Lessiter, Editor/Publisher of Farm Equipment magazine, interviews representatives from the Agricultural Retailers Association, National Association of Conservation Districts, The Fertilizer Institute and Field to Market. -
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FEMA: "Here's to Another 75 Years"
FEMA not only made me a better employee, but a better person overall. The information and knowledge I gained over the years, and the relationships I acquired—many of them becoming lifelong friendships—are priceless.
Columns & Opinions
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Remembering a Legend — Bob Mazer
Bob Mazer died this past weekend after a “short but courageous battle with cancer,” Mazergroup CFO Wally Butler said.
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Cashflow Management: Critical to Used Equipment Dealers’ Financial Health
Managing cashflow and maintaining financial health is vital for the longevity and success of a dealership.
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An Interactive Robot Points the Way to Smarter Farm Equipment
CNH engaged Agrishow 2025 visitors with a talking robot which answered questions and followed commands of voice prompts offering a glimpse into the future of machinery operation.
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Adapting & Thriving Amid Uncertainty
Navigating uncertain market conditions has become the new normal for ag equipment dealers. While turbulence brings challenges, it simultaneously creates unique opportunities for dealerships agile enough to adapt swiftly and strategically.
Career Center
Open Job Positions
Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
2025 Dealership Minds Summit
REGISTER FOR THE 2025 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with VitalEdge.
Product Roundups
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Strip-Tillage Product Roundup 2025
Check out the latest strip-tillage innovations from some of the industry's leading suppliers. -
Combine Headers Product Roundup 2025
Check out the latest combine header innovations from some of the industry's leading suppliers. -
Service/Shop Equipment Product Roundup 2025
Check out the latest Service/Shop Equipment products from some of the industry's leading suppliers.
Top Store Items
2025 Rural Lifestyle Dealer Business Trends & Outlook
To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2025 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.
2025 'Big Dealer' Report
Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.
Electric Farm Machinery: Outlook Through 2027
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
No-Till Farming Market in the U.S.: A 10-Year Study into the Practice & Trends
This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.