Is it Time to Grow Your Sales Team?
Best Practices, Dept. Management

Is it Time to Grow Your Sales Team?

Are you missing out on possible sales? It looks like the demand for farm equipment is growing again. It’s time to capitalize on this and grow your business with a solid sales plan in place.

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Farm Equipment Resources

Used Equipment Remarketing Roadmaps

[Podcast] Tell the Story of the Unit When Selling Used Equipment

In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC and 21st Century Equipment sits down with Lou Bordoni from Flint Equipment, a John Deere dealer 8 ag locations in Georgia.

At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

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Precision Farming Dealer Summit

ATTEND THE 2020 PRECISION FARMING DEALER SUMMIT

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This exclusive DEALER-ONLY conference is focused 100% on equipping your company to run a more profitable precision farming business. These 2 days of non-stop precision farming learning will change your dealership’s management strategies forever.

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Farm Equipment Videos

Columns & Opinions

  • Are You Submarining the Value of Your Dealership?

    Sometimes seemingly informed decisions have unintended consequences. A well thought out move designed to increase profitability or enhance operations can wind up having a negative effect on dealership value — and the value of your business is ultimately your most important consideration.
  • Teamwork in the Equipment Industry: How Salespeople and Marketers Can Effectively Chase Leads Together

    Getting the sales team to follow up with online sales leads can be a headache. What's the best scenario for dividing that follow-up responsibility between sales and marketing? Who should own it? Online leads are great, but what if I can't get my guys to chase them?
  • Can You Remain an Optimist in a Challenging Market?

    Last week I was on the road traveling in western Minnesota visiting dealers, manufacturers, service providers and even an impromptu stop at Alexandria Technical & Community College to check out the diesel mechanic program. Despite the hard year that North American farmers — and thus farm equipment dealers — have been having, nearly everyone I visited with seemed upbeat and relatively positive. Harvest is going to be a race against time this year.
  • Convenience = Which Location is Nearest to Me?!

    When I’m looking at the behavior of consumers searching for new small ag or lawn & turf equipment, one thing is resounding: WIFM.

Dealers on the Move: The Latest

Greenway Equipment Acquires Maus Implement

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.

K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...

Ag Equipment Entrepreneurs

Vermeer Brings Innovation to Products & Management Style

Vermeer Corp.’s history of product development has impacted two different industries. In agriculture, it literally revolutionized hay production with the introduction of the first large round baler, the product for which it’s most widely known. Continue Reading...

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Dealer Marketing Series Presented by Team SI

Teamwork in the Equipment Industry: How Salespeople and Marketers Can Effectively Chase Leads Together

Getting the sales team to follow up with online sales leads can be a headache. What's the best scenario for dividing that follow-up responsibility between sales and marketing? Who should own it? Online leads are great, but what if I can't get my guys to chase them?

This blog by industry expert Tim Whitley is part of the Ask Team SI series, sponsored by Team SI .

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Established in 2010, Team SI is a data-driven marketing firm where designers, strategists, and data specialists create unique customer experiences for clients using digital and social media platforms. Team SI developed its own proprietary system called Doppio, which pairs the most sophisticated, aggregated and automated data-analytics platforms available with the insights and instincts of its certified professional staff to optimize campaign effectiveness. They're best known for coining the term "TraDigital": the art of blending traditional and digital marketing. Learn more…

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Top Directory Listings

Ask the Expert: Used Equipment

Auction vs. Retail: Lessons Learned by a Used Equipment Remarketing Manager

For 13 years, I have worked in the ag equipment business. Along the way, I have had many mentors and trustworthy people teach me everything I know. One reoccurring theme has been differing opinions between the auction market and the retail market. Not one mentor I worked with had the same view on how these 2 markets work together.

This blog by industry expert Casey Seymour is part of the Ask the Expert: Used Equipment series, sponsored by Iron Solutions.

Submit a Question


At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

Read more from Ask the Expert

Product Roundups

Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers

Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers

This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

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