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Workforce development has become an increasingly important topic for the farm equipment industry in recent years. While a lot of attention has been given to the challenge of finding and retaining qualified service technicians, the workforce development issue is much larger than that.
Must Read Free Eguides
Download these helpful knowledge building tools
- 6 Ways to Make Your Harvest Profitable
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
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Farm Equipment Resources
Used Equipment Remarketing Roadmaps
[Podcast] What’s Happening with Used Choppers?
In this episode host Casey Seymour of Moving Iron LLC and Aaron Fintel discuss the used forage harvester market, the chopper market and some discussion of the general ag economy.
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Benchmarking Dealers’ Employee Development
Communicating & Measuring for Success in Service
New Facilities Focus on Customer Experience
Product Innovations & Introductions
- [Digital Demonstration] Repair Any Tractor Now with the Dealer Level Diagnostic Tool for More than 80 Makes
- Environmental Tillage Systems SoilWarrior Edge
- Topcon AGS-2 Receiver
- SIMPAS
- Summers Mfg. Supercoulter Samurai
Farm Equipment Videos
John Deere Debuts Integrated ExactRate Fertilizer System
Brady Alley, product marketing rep with John Deere, breaks down Deere's new integrated fertilizer system solution for its 8RX tractors.
Using Google Sheets to Keep the Service Department on Track
Service Manager Anne Blotz explains how the service department at Ritchie Implement\'s Cobb, Wis., location uses Google sheets to keep both the service and parts department updated on where technicians are and what they are doing.
Warranty Recovery, Optimizing Paperwork in the Service Department
During a visit to 4-store Case IH dealer and 2015 Dealership of the Year Ritchie Implement for the April/May issue, Farm Equipment editors talked to Kevin Depies, co-store manager and salesman, about the dealership's plans to optimize their service department in 2021.
Hagie Upgrades STS Sprayers with New Engines, Solution System, Hands-Free Doors
Travis Lawell, product manager at Hagie Manufacturing, breaks down the upgrades Hagie has made to its STS family of sprayers, including new engines and remote-access, hands-free doors.
Industry Insider
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6 Facets Of Human Needs That Drive Business Success
In good economic times and bad, some businesses find a path to success while others are forced to board up their windows and doors. What’s the difference between those that soar and those that flounder? -
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Are Company Stores the Future for Shortline Manufacturers?
In a recent interview with Farm Equipment, Dawn Equipment CEO Joe Bassett discussed his desire to set up company stores in the near future, pursuing a store model "more like Tesla's." -
How to Check Ag Track Alignment
This Q&A originally appeared in AG Track Talk to provide answers that farm equipment dealers have about farm track technology. This series features a trending question followed by an abridged version of the answers. For the complete answers, check out www.agtracktalk.com
Columns & Opinions
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Setting Up Your New Sales Rep for Success
Unless the sales rep hired is a seasoned veteran and has covered that same area for years, they will not know the established customer base, the conquest accounts and what relationships need to be built or repaired. -
Ask the Expert: Growing Bench Strength Part 2: Cutting Out Bad Habits
Last month I started this series off by talking about where to find young talent. As discussed, there are several different places and ways to bring good, young talent from colleges and technical schools to the dealership.
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Ahead of the Curve: Sectional Sprayer Recirculation System Saves Water & Chemical
DRT Corporation’s spray-boom recirculation features easy-to-install, universal fit technology to improve sprayer cleanout efficiency and opens the door to more accurate on-the-go chemical injection.
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Leadership Lessons: Catch & Release or Catch & Keep
Can fishing help you appreciate the value of customer retention? If you’re “just fishin’,” catch and release is OK. But if you want to eat or sell the fish you catch, you want to do the things that hook the biggest fish.
Dealers on the Move: The Latest
Bane-Welker Adds 3 Stores in Ohio
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.
Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...
2021 Dealership Minds Summit
REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Cummins Performance Series: Performance has a name
Increase Fuel Efficiency & Save Money: A Farmer's Guide
During busy times, we know the last thing you want to worry about is your fuel bill. That’s why we’ve generated some helpful hints and tips to help boost fuel efficiency and save you money. Read More »
This series is brought to you by Cummins.
Since our first engine for agriculture was manufactured in 1919, Cummins has powered equipment for some of the world’s leading manufacturers. Around 1 million Cummins engines are in operation around the world in combine harvesters, tractors, sprayers and specialist autonomous equipment.
From 2.8 to 19 liters, Cummins engines are tailored for farm performance, helping you get the job done even in the most challenging environments. Our worldwide service network covers more than 190 countries across 6 continents – we’re there for you, wherever you are.
For more information visit cummins.com.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Products You Would Have Seen at the 2021 National Farm Machinery Show
Check out these innovations from exhibitors that were slated to be at the 2021 National Farm Machinery Show. -
Fertilizer Application Product Roundup 2021
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Planter & Drill Attachments Product Roundup 2021
Check out the latest planter and drill attachments from some of the industry’s leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.