Data & Forecasts
Rural Lifestyle Dealers’ Optimism Remains Strong

Rural Lifestyle Dealers’ Optimism Remains Strong

Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.

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[Podcast] Commodity Market Update

In this week’s host Casey Seymour of Moving Iron LLC sits down with Shawn Hackett of Hackett Financial Advisors to talk about how winter weather is impacting the market, including the cold that hit Texas and caused problems in the energy market and whether that will impact the commodity market at all.

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Dealer Business Operations Report

Cost of doing business study: Dealers Financials Holding Steady

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Product Innovations & Introductions

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Farm Equipment Videos

Columns & Opinions

  • Right to Repair Rears Its Ugly Head

    The folks at Vice are at it again. In mid-February they published an article titled “John Deere Promised Farmers It Would Make Tractors Easy to Repair. It Lied.” I’ll give you a second to roll your eyes. 
  • Casey_Seymour.png

    Ask the Expert: Here’s to New Beginnings

    If I have heard this joke once, I have heard it a thousand times. “The best thing about 2020 is that it over!” 2020 was a year filled with challenges — everything from a pandemic to someone paying you to take their oil, literally.
  • Ahead of the Curve: Electro Shock Therapy for Weeds Going Global

    CNH offering XPower electro-weeding through AGEXTEND, while Germany’s Crop.Zone takes the technology one step further with conductive-enhancing solutions and strategic global partners.
  • George_Russell_Bill_Mayes.png

    Leadership Lessons: Focus on Satisfied Customers, Not Customer Satisfaction

    The customer is king! The customer is always right! The customer pays all our paychecks! You’ve heard these things and you’ve probably said them many times. I know I have. So, how can I possibly hate customer satisfaction?

Dealers on the Move: The Latest

Mazergroup Closes Location in Crystal City, Man.

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.

K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...

Deere Historical Perspective Series

[Video] A Look Inside Deere & Co 's Archives

In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom provides a walk-through of John Deere’s impressive archives, and investment it has made to preserve the history and keep it accessible for generations to come. Watch Now »

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Farm Equipment‘s Deere Historical Perspective series is brought to you by Osmundson.

Top Directory Listings

Cummins Performance Series: Performance has a name

Increase Fuel Efficiency & Save Money: A Farmer's Guide

During busy times, we know the last thing you want to worry about is your fuel bill. That’s why we’ve generated some helpful hints and tips to help boost fuel efficiency and save you money. Read More »

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This series is brought to you by Cummins.


Since our first engine for agriculture was manufactured in 1919, Cummins has powered equipment for some of the world’s leading manufacturers. Around 1 million Cummins engines are in operation around the world in combine harvesters, tractors, sprayers and specialist autonomous equipment.

From 2.8 to 19 liters, Cummins engines are tailored for farm performance, helping you get the job done even in the most challenging environments. Our worldwide service network covers more than 190 countries across 6 continents – we’re there for you, wherever you are.

For more information visit

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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