Increasing Sales Through Demos
Date: 11/28/18
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Dealers who haven’t picked up on the push for “soil health” in the last few years haven’t been paying enough attention. When you see mention of ag-related trends in media like the New York Times, it’s probably not because they were looking to write something about agriculture.
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Farm Equipment Resources
Used Equipment Remarketing Roadmaps
Recovering from Hurricane Michael
In this episode of the Farm Equipment podcast, Used Equipment Remarketing Roadmaps, brought to you by Iron Solutions, host Casey Seymour of Moving Iron LLC is joined by Lou Bordoni of Flint Ag in Leesburg, Ga., to discuss recovery efforts just a few weeks after Hurricane Michael.
Events
Precision Farming Dealer Summit
2019 PRECISION FARMING DEALER SUMMIT REGISTRATION IS OPEN!
Centered on the theme of "Building Business Value With Recurring Revenue," the 2019 Precision Farming Dealer Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.
Current Issue
Special Report: The Marketing Issue
Improved 2018 Sales Sets the Tone for 2019 Outlook
Is it Time to Grow Your Sales Team?
Product Innovations & Introductions
- Sprayers & Spraying Equipment Product Spotlight 2018
- [Video] Wearparts Displays their Custom, Steel Made Disc Blades
- [Video] Flywheel Discusses the New Features of their Sales and Marketing Software
- Chem-Blade ES Enclosed System
- [Video] Steinbauer Boosting the Diesel Performance Market
Farm Equipment Videos
Inside Kinze’s Manufacturing Facility
Watch as Farm Equipment takes an inside look into Kinze’s manufacturing operations.
Flywheel Discusses the New Features of their Sales and Marketing Software
Mike Vetter, CEO announces software that allows dealers and manufacturers to collaborate on lead sharing.
Wearparts Displays their Custom, Steel Made Disc Blades
Wearparts, LLC explains the new generation, custom steel openers with 3-zone hardness for improved blade life.
Steinbauer Boosting the Diesel Performance Market
Development Engineer Michael Green sat down to discuss the impact Steinbauer has had on the diesel performance market, their decision to shift from automobile engines to large implement equipment as well as moving their operation to the centrally located Michigan.
Industry Insider
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When Does Stress Become Burnout?
When it comes to small business accounting, most people know that it is important to keep your records updated for taxes. However, there are many more benefits from small business accounting that you can use to grow, improve and expand your business. -
Creating an Efficient Sales Process Requires Focus on People, Processes, Technology & Training
Dealer organizations that thrive in the future will be the groups that are the most efficient in all business processes within their organization. -
5 Most Important Accounting Reports for Your Small Business
When it comes to small business accounting, most people know that it is important to keep your records updated for taxes. However, there are many more benefits from small business accounting that you can use to grow, improve and expand your business. -
Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
Columns & Opinions
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To the Point: 3 Important Questions: Action Plans & Answers
As many of you know, a favorite “To the Point” theme of late is grit, perseverance and the other intangibles that we want so much from our workforce — and must commit ourselves to bringing out. In my blog on Sept. 11, 2018, I asked for your help. You answered with your emails and web commentary. So, here’s my end of the deal, a FREE just-completed downloadable eGuide — “Talent Development in the Farm Equipment Industry: 3 Ways to Defeat Complacency.” -
Shell Unveils New Engine Oil Specifically for Gasoline-Fueled Engines
Shell Lubricants has unveiled a new full-synthetic engine oil designed specifically for gasoline-powered pickup trucks and SUVs to complement its full-synthetic Rotella T-6 heavy duty diesel engine oils. -
Help Wanted: Developing the Farm Equipment Workforce
In my conversations with dealers and manufacturers alike, I always ask what their biggest challenges are right now and in the years ahead. Without fail, the answer is always related to staffing and more specifically with finding service technicians. -
Ask the Expert: Making Your Used Equipment Stand Out Among the Rest Online
Our expert Casey Seymour of 21st Century Equipment and Moving Iron LLC addresses the following question: With the ability to shop inventory to death on the internet, what do you guys do to make your inventory stand out and separate it from everybody else?
Dealers on the Move: The Latest
H&R Agri-Power Acquires JL Farm Equipment Co.
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Adpearance.
To build an online presence and increase sales, you need a marketing expert that understands equipment. As a Premier Google Partner with 10+ years of industry experience, Adpearance is the digital marketing partner you need. Call us to learn how Adpearance can grow your business and claim your $500 credit.
Sponsored Content
The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.
Canadian Shortline Manufacturing Industry Advances Farming Innovation
If you’re frustrated that the big names in equipment manufacturing aren’t rolling out autonomous systems quickly enough, you may want to look a little closer to home. Read More
Also in this series:
Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products. Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program. If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.
Top Directory Listings
Yetter Farm Equipment
Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Remarketing Used Equipment
Ask the Expert: Filling the Used Equipment Manager Position
Our expert Casey Seymour discusses what makes for a good Used Equipment Manager in this latest installment of the “Ask the Expert: Remarketing Used Equipment” series.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Product Roundups
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Sprayers & Spraying Equipment Product Spotlight 2018
Check out the latest in spraying equipment from one of the industry's leading suppliers. -
Planters, Drills & Air Seeders Product Roundup 2018
Check out the latest planters, drills and air seeders from some of the industry’s leading suppliers. -
Residue Management Product Spotlight 2018
Check out the latest residue management products from one of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PDF)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.