Best Practices, Department Management
Regardless of Age, Selling is About Knowing Your Customer

Regardless of Age, Selling is About Knowing Your Customer

Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.

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Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.

Thought Leaders

Merging an AGCO & a Shortline Dealer into a New Company

In this episode of Farm Equipment's Thought Leader Series, Associate Editor Ben Thorpe sits down with Parallel Ag President and CEO Shawn Skaggs.

The Thought Leaders video series is brought to you by Laforge.

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Columns & Opinions

Career Center

Open Job Positions
dealership job postings

Check out the latest industry job postings! Farm Equipment is your valuable resource for individuals seeking employment opportunities within the agricultural machinery and equipment sector, connecting job seekers with relevant positions in the industry.

Want to list a job posting? Learn more here and contact Logan Fitch today.

2024 Dealership Minds Summit

REGISTER FOR THE 2024 DEALERSHIP MINDS SUMMIT

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Join top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for 2-days of unrivaled learning and networking during the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Top Directory Listings

BEST OF THE WEB

Editors' Picks for This Week

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.

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The Best of the Web This Week series is brought to you by CLEANFIX.


TRADES VALUES & TRENDS

Sprayer/High Clearance Values Guide

This month's equipment value guide highlights high clearance sparyers from Apache, Case IH, John Deere, Miller, New Holland and RoGator. All of the sprayers included in the selection are model year 2020 units and appeared in the Summer 2022 IronGuides issue.

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Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Special Coverage

Farm Equipment Dealer 100™

The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.

This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with Machinery Advisors Consortium (MAC).

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

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