Dealership Minds: Managing the Measurables of a Precision Business
Best Practices, Precision Farming Sales & Service

Dealership Minds: Managing the Measurables of a Precision Business

Nick Rust has an idea. Actually, he has a lot of them. But inspiration is an expectation for the longest tenured member of H&R Agri-Power’s precision farming team.

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Our Dealer Story

[Podcast] Our Dealer Story: KanEquip

In the episode of the Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, we're joined by Jim and Bryndon Meinhardt from KanEquip, a 14-store New Holland and Case IH dealership based Wamego, Kan.

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Farm Equpment's podcast series is brought to you by HBS Systems.

HBS Systems

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. Learn more at

DMS 2020


The most influential “Dealership Minds” in the industry will gather August 4-5 in Omaha, Neb.

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Farm Equipment Videos

Columns & Opinions

  • To the Point: Finding the Opportunity in the Difficult

    Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before.
  • Relationship Selling-9 Tips & Strategies on Handling Incoming Sales Calls

    In teaching telephone techniques to salespeople and sales managers, I'm always amazed at how many misunderstand the value of the incoming calls to the business. Salespeople many times don't treat them as true lead. This misjudgment is costing the salesperson and the business thousands of dollars every year.
  • To the Point: Finding the Opportunity in the Difficult

    Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.
  • Dave Kanicki

    Quantifying Brand Loyalty

    We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?

Dealers on the Move: The Latest

First Choice Farm & Lawn Plans 5th Location in Memphis

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.

K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...

Deere Historical Perspective Series

[Video] The Evolution of the Branch Houses & Implement Dealers

Many have produced innovative equipment, but it’s another thing altogether to successfully distribute and promote it. In this quick-hit video from Farm Equipment, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, provides a quick summary of the origins of the upstart manufacturer’s early distribution model, starting with branch houses and the independent dealers who would educate, inform and supply farmers with John Deere’s latest innovations. Watch Now »

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Farm Equipment‘s Deere Historical Perspective series is brought to you by Osmundson.

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Thought Leader Video Series

[Video] Scott Shearer

This episode of Farm Equipment's "Thought Leader" video series, Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education, largely online, as well as the potential of adopting permanent changes to the academic calendar based on the lessons learned during the coronavirus pandemic. Watch Now »

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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