Product Innovations & Introductions
Precision Planting Enters Sprayer Market with Boom Priming, Nozzle Control & Vision-Based Systems

Precision Planting Enters Sprayer Market with Boom Priming, Nozzle Control & Vision-Based Systems

This spring, Precision Planting is field testing a camera system for sprayer guidance and targeted spraying, its Symphony nozzle control system and the ReClaim boom priming and recirculation system. 

Farm Equipment News

  • Redlund Equipment Opens 4 Locations in Eastern Colorado

    The AGCO dealer recently completed the purchase of G&M Implement and the ag assets of Wagner Equipment, both well-respected dealers with strong ties to their respective communities.
  • Dealer Survey Reveals ‘Lessons Learned’ from UAW Strike

    As a follow-up to the impact the strike had on dealers, a recent survey from Farm Equipment asked dealers of all brands how the strike had impacted their business, what they learned and what the strike might change in the industry.
  • Creighton’s Rural Mainstreet Index Shows Strong Start

    The Creighton University Rural Mainstreet Index (RMI) declined in January, though it remained above growth neutral for the 14th straight month, according to the Jan. 20, 2022, release of the monthly survey of bank CEOs in a 10-state rural area.        

  • Farm Equipment's Best of the Web: Week of January 21

    Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by CLEANFIX.

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  • Thousands of dealers rely on Farm Equipment's E-Watch Daily to start their day informed with the latest industry news. As important to them as their first cup of coffee!
  • On the Record is a twice-a-month web broadcast that brings you the types of insights and analysis you've come to expect from the editors of Ag Equipment Intelligence.
  • The Weekly Digest is delivered every Sunday from Farm Equipment editors to provide you with important industry news and popular farm equipment content from the past week.

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Farm Equipment Resources

Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.



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Farm Equipment

Tackling the Tech Shortage

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Dealers on the Move

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Farm Equipment Videos

Columns & Opinions

  • Does Forest River Farms Suit Against Deere Have Legs to Stand On?

    A little over a week ago, I received an email from a lawyer who had reached out to me in the past looking for some information about the farm equipment industry. He was passing along the antitrust suit that was filed against Deere in the U.S. District Court in Chicago.

  • 5 Regional Dealer Associations Recommend Opposing Proposed EDA Merger

    The Boards of Directors of half of the equipment dealers associations in North America believe this is a fundamentally flawed concept that will diminish the ability of EDA to carry out its primary mission, which is to address our industry’s national concerns.

  • How Will You Market Your Dealership in 2022?

    Dialog on “on-average” marketing spending led Farm Equipment to dust off its own survey data of farm equipment dealers from 2018. 

  • Casey_Seymour.png

    The Cost of Uncertainty

    On November 22, 2021, I interviewed Tony LaPorta on the Moving Iron Podcast. Tony is a trader and brought up some excellent points during the interview. What made me think the most was his point about the cost of uncertainty and how the various markets are reacting. 

Used Equipment Remarketing Roadmaps

[Podcast] Used Hay Equipment Outlook for 2022

In this episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, brought to you by Volvo Penta, host Casey Seymour of Moving Iron LLC talks with regular guest Aaron Fintel, examine how inventory shortages and the backups and delays the manufacturers are experience will impact 2022 equipment deliveries, a topic they will tackle in their next few podcasts.

More Podcasts

Farm Equipment‘s podcast, Used Equipment Remarketing Roadmaps, is brought to you by Volvo Penta.

2022 Precision Farming Dealer Summit


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Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.

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Top Directory Listings

Cummins Performance Series Tier 4 Final

5 Maintenance Tips for Your Diesel-Powered Equipment

From engine filtration to maintenance schedules, these five tips will help keep your diesel-powered equipment running at top tier performance. Read More »

More from this Series

This series is brought to you by Cummins.

A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit

Building Repair & Maintenance Series

The Best Farm Shop Planning and Design Tips to Give Your Customer

Today’s farmer/businessman knows that a farm shop is an essential tool needed to assure the continued success of the operation. Read more details on designing a well-planned and well-constructed shop that will be a valuable asset for your customers for decades to come. Read More >>

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The Building Repair & Maintenance series is brought to you by Morton Buildings.

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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