[Webinar] The Dos & Don’ts of Digital Marketing
Date: 04/26/18
Location: St. Louis, MO
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I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
Must Read Free Eguides
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- Back-Loaded Commission Structure to Change Behavior
- The Balance Sheet, Leverage and Turnover: Birkey’s Training Primer
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Farm Equipment thanks these sponsors of our digital content:
Farm Equipment Resources
Used Equipment Remarketing Roadmaps Podcast
After the Storm: A Look into How Hurricane Harvey Impacted Hlavinka Equipment
Casey Seymour of 21st Century Equipment and Moving Iron LLC discusses the aftermath of Hurricane Harvey with Terry Hlavinka of Hlavinka Equipment, an 8-store Case IH and Kubota dealer in Texas.
Farm Equipment‘s Used Equipment Remarketing Roadmaps podcast is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Events
Dealership Minds Summit
2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
Current Issue
Farm Equipment
Improving Service Efficiency
Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit
One Career, Two Chapters & Endless Adaptation
Farm Challenges Spawn New Tillage Tech
Product Innovations & Introductions
- Zero-Turn Mowers Product Roundup 2018
- Innovative Products of America (IPA) Releases 3-in-1 Diamond Grinding Wheels
- Ram Mounts Twist-Lock Triple Suction Cup Base
- [Video] BMV Presents Lighter, Durable Pruning Tools for Orchards and Vineyards
- [Podcast] Conversations with Ag Equipment’s Entrepreneurs: Anthony Montag
Farm Equipment Videos
On the Record: More Leadership Changes at CNHI Emerge
In today's newscast we discuss big changes in CNH Industrial's leadership, dealer consolidation and changes to Ag Equipment Intelligence's Big Dealer Report, the Bayer-Monsanto merger and what it means for the ag industry and updates to the 2018 Farm Bill.
John Deere Releases 60-Foot 1895 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Emily Klemmer highlights the John Deere 60-foot 1895 Air Seeder, recently released in Feb. 2018. Constructed to be 40% wider than the previous largest model, the drill includes 33-inch mainframe tires, designed to work independently across hilly terrain for even pressure across the soil.
John Deere Introduces 76-Foot 1870 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Tyler Rumbold breaks down key features of the newly introduced John Deere 76-foot 1870 Air Seeder. Constructed to be 24 feet wider than the previous largest model, the drill includes seed opener modifications to optimize nutrient uptake.
Learn Intelligence Driven Marketing Strategies at the 2018 Dealership Minds Summit
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
This collaborative event is focused 100% on delivering actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success.
The summit is geared toward director-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.
Reserve your seats today at DealershipMindsSummit.com/Reservations.
Industry Insider
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How to Finally Align Sales and Marketing to Nab Great Leads
Sales and marketing belong on the same side of the negotiating table. So why do they often find themselves staring bitterly across it? -
Dealers See Modest Sales Gains for 2018
Generally, North American farm equipment dealers remain positive about their prospects for improving sales in the year ahead, according to the most recent results from the monthly Ag Equipment Intelligence Dealer Sentiments & Business Conditions Update survey. -
3 Terrible Ways To Treat Your Customers — Are You Guilty?
Most of my clients’ companies, whether large or small, want to treat their customers well. They know that they don’t always succeed. They make mistakes. And they aren’t always aware of how they are perceived by customers and prospective customers. -
3 Approaches to Revitalize Your Meeting Culture
Conducting a meeting, perhaps for good reason, gives managers an uneasy feeling. That's because we've all been in our share of directionless meetings, which are more a product of bad culture than of any person’s inefficiency.
Columns & Opinions
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March 2018 Tractor & Combine Analysis
A trade war could absolutely have a negative effect on U.S. producers’ income in the future, but are there other circumstances to consider? -
Challenges to Shortline Equipment: A Dealer’s Perspective
“There is a great need for shortlines. The key from a dealer’s perspective is to find a hot product, sell the hell out of it and then know when to stop ordering.” -
Ask the Expert: Agricultural Tariffs and the Used Equipment Market
The ag economy is fragile at best! Interest is creeping up, commodities prices are soft, and the ability to make profit is a struggle day-in-day-out. -
Customer Service: Does It Really Matter?
Most business owners — and more specifically farm equipment dealers — would likely tell you that customer service and experience are important to the overall success of the business. I’d venture to say every dealer I’ve spoken with has prided themselves on the quality of service they provide the customer.
Dealers on the Move: The Latest
Koenig Equipment to Acquire Buchanan Power Equipment Inc.
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Spader Business Management.
There’s more to a successful year than setting a budget and selling inventory. How do you keep score and measure your progress? When do you know you have the right people in the right places? What can you do to use your Key Adjustment Zone to your advantage? To help you maximize your dealership’s potential, turn to Spader Business Management where we have the right training, processes and guidance to make this year your very best.
Sponsored Content
The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.
60 Years Later, Original Mission Still Holds for Helmuth Repair
Helmuth Repair continues to be Art’s Way’s oldest dealer and Floyd Helmuth runs the business his dad began when he was just a toddler. He says the Helmuth family’s goal to take excellent care of their customers, have parts on hand and be a leader in shortlines has not changed. Read More
Also in this series:
Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products. Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program. If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.
Top Directory Listings
Yetter Mfg Co
Today, four generations later, Yetter continues the tradition of solving agricultural problems to meet the needs of producers all over the world. With more than 87 years of agricultural solutions, Yetter is recognized as the leader in designing planter attachments and precision fertilizer placement equipment.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Remarketing Used Equipment
Valuing Equipment with Limited Machine Population
Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sponsored Content
Cummins Performance Series
Cummins engines power agricultural equipment from some of the world's finest manufacturers. For over 60 years, Cummins has been at the forefront of the industry, delivering the most durable and dependable powertrain solutions from 60 hp to more than 800 hp. From irrigation systems and sprayers to combines, harvesters and more, there's a Cummins engine perfectly suited to help you get the job done, even in the most challenging environments. Visit cumminsengines.com or tweet us @cumminsengines for more information.
Product Roundups
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Zero-Turn Mowers Product Roundup 2018
Check out the latest zero-turn mowers from some of the industry's leading suppliers. -
Grain Handling & Storage Product Spotlight 2018
Check out the latest grain handling and storage products from some of the industry's leading suppliers. -
Skid Steers, Wheel Loaders & Attachments Product Roundup 2018
Check out the latest skid steers, wheel loaders and attachments from some of the industry's leading suppliers.
Top Store Items
2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast
Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.
2017 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.
Ag Equipment Intelligence - 1 Year Subscription
Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription
Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.