Dealership of the Year 2016: Van Wall Equipment, Perry, Iowa
Best Practices, Dealer News

Dealership of the Year 2016: Van Wall Equipment, Perry, Iowa

In Little League, coaches tell young players to “keep your eye on the ball.” The advice applies to both fielding and batting, but it is just as applicable to running a successful farm equipment dealership. That’s just what Don Van Houweling, owner of the 2016 Dealership of the Year, has done at Van Wall Equipment.

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Farm Equipment Resources

Dealers on the Move: The Latest

Birkey’s Farm Store to Acquire Farm Pride Equipment

July 22, 2016 — Birkey’s Farm Store, Inc., a full-line Case IH and Case Construction dealer, announced the execution of an agreement to acquire the Farm Pride network of equipment dealerships located in Arthur, Shelbyville, Casey, Newton and Mattoon, Ill.


Dealers on the Move is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Equip IQ.

Also in this series:

• Claas Signs LOI with New Dealer for Delta Region
• Mobile JCB Joins JCB's North American Dealer Network
• Stotz Equipment Acquires Christiansen Implement
• Canada West Harvest Centre to Open New Location in Swift Current, Sk.
• Atlanta Kubota Opens New Facility in Marietta, Georgia

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Farm Equipment Videos

Columns & Opinions

  • Shortline Manufacturer Going Extra Mile to Make Sales

    Several of the Farm Equipment staff attended the Wisconsin Farm Technology Days Show earlier this week in Lake Geneva, Wis. During blazing temperatures, we took numerous opportunities to escape the sun by ducking under exhibitors’ tents for water and conversation.
  • Right to Repair Legislation Wrong for Nebraska

    Recently, a small advocacy group in Nebraska published an op-ed promoting what is commonly known as “Right to Repair” legislation. The group argued that Right to Repair will lead to increased competition and decreased prices for consumers. What these proponents didn’t tell you is that this type of legislation does little to protect consumers and instead jeopardizes both safety and environmental protections in several ways.
  • Kim Schmidt

    When Wholegoods are Down, What’s Happening with Parts?

    Conventional wisdom says that when wholegoods sales go down, parts sales go up. Or does it? Earlier this summer Don Van Houweling, owner of Van Wall Equipment in Iowa, told me contrary to popular belief, that’s not actually true.
  • June 2016 U.S. Tractor & Combine Sales Analysis

    Wow! What a month! British citizens voted to leave the European Union and the world markets reacted violently. The Dow was down 611 points or nearly 3.3% from the previous close, and the U.S. dollar skyrocketed against other world currencies

Farm Equipment Webinar Series

Assessing Trades Like a Customer

Watch Replay [To view any of our webinar replays, you must be logged in with a free user account.]

During this live event, Trent Hummel, a core trainer for the Western Equipment Dealers Association Dealer Institute, discussed the factors that influence a piece of equipment's value change as the unit gets older.

Dealer Takeaways:

  • Key factors that influence a customer’s perception of a trade's value — How these change as a unit ages
  • How customers categorize your used iron
  • Salesmen/Dealerships ability to influence a customer’s assessment of your trades

This event was brought to you free courtesy of the WEDA Dealer Institute.

The presentation was followed by a Q&A session.

Email Cole Vandermause with questions about the presentation.

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Success in Shortline Machinery

Manufacturers See Potential of Shortline-Only Dealers

Versatile logo

When a traditional mainline dealership becomes "separated" from its main line, generally through a contract termination but occasionally by the dealership’s own choosing, oftentimes a new shortline-only dealer is formed.


Success in Shortline Machinery is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Versatile.

Also in this series:

• Rooted in Service, Repair Shop Grows Business with Shortline Machinery
• Surveys Gauge Dealers' Approach Toward Shortline Products
• 26 Dealers Share Tips for What to Consider When Adding a New Shortline
• Evolving from Repair Shop to Shortline Machinery Dealer
• Meeting Customer Demands with a Diverse Product Lineup

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Versatile logo

Versatile, celebrating 50 years of 4WD production, is a full-line equipment manufacturer known for building products that are simple, reliable and easy to service and maintain. Versatile is seeking independent-minded dealers capable of selling and servicing equipment for large scale farming operations. If you want to add more horsepower to your bottom line, contact Alan Graff at or (920) 819-9039.

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2016 Big Dealer Report

2016 Big Dealer Report

The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium.  This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America.  This report was initiated in 2009 and is updated annually in April.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.


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