Best Practices, Dept. Management, Dealership Marketing
Follow the Numbers Using ROI to Sell More than Iron

Follow the Numbers Using ROI to Sell More than Iron

With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.

Farm Equipment News

  • Vermeer Studies Machine Wear with Iowa State

    Vermeer Corp., has formed a research partnership with Iowa State University to detect and predict wear and tear on rotating machinery.
  • 4th Installment of the Dealer Success Academy to be Held on March 3-4, 2021

    With a batch of fresh topics, this online event will bring the top minds in the business together for two days of virtual learning — allowing attendees to gain new strategies and takeaways to elevate their business in 2021.
  • MacDon Group President to Retire

    Ken Ross, group president of MacDon, has decided to retire effective March 31, 2021. Ken joined MacDon 14 years ago as vice president of operations and has been instrumental in the successful development and growth of MacDon through these years.
  • Tractor Sales Finish 2020 Up 17% in U.S., 10% in Canada

    Farm tractor and self-propelled combine unit sales finish the year with solid growth across the U.S., while sales in most sectors in Canada were also positive according to the latest data from the Assn. of Equipment Manufacturers (AEM).
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Farm Equipment Resources

Used Equipment Remarketing Roadmaps

[Podcast] 2021 Used Equipment Market Outlook

In this week’s episode host Casey Seymour of Moving Iron LLC sat down with Aaron Fintel of 21st Century Equipment to take a look back on 2020 and the used equipment market and also discuss what’s on the horizon for 2021.

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DMS 2020


The most influential “Dealership Minds” in the industry will gather online August 3-5 for the 2020 Virtual Dealership Minds Summit.

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Farm Equipment Videos

Columns & Opinions

  • Tips to Prepare Your Business to Sell

    One of the first rules of selling a business is that you have to keep your business running. A sale can take months or even years to capture the right buyer.
  • Lots of Positives, But Concerns Linger

    Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first.
  • How Will Election Impact Industry Sentiment?

    In Ag Equipment Intelligence’s latest Dealer Sentiments & Business Conditions survey, a net 16% of dealers reported being more optimistic in September compared to August. Now that Election Day is upon us, that could swing the opposite direction depending on the results.
  • Casey_Seymour.png

    Ask the Expert: How the Washout Cycle Works with Key Reconditioning Points

    It’s that time of year again, the fourth quarter of the year. Auctions, year-end tax buying and equipment upgrades for next year are in full swing.

Dealers on the Move: The Latest

Agri-Service Acquires Rathbone Sales in Moses Lake, Wash.

Read More From This Series

Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.

K•Coe Isom

Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...

Deere Historical Perspective Series

[Video] A Look Inside Deere & Co 's Archives

In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom provides a walk-through of John Deere’s impressive archives, and investment it has made to preserve the history and keep it accessible for generations to come. Watch Now »

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Farm Equipment‘s Deere Historical Perspective series is brought to you by Osmundson.

Top Directory Listings

Cummins Performance Series: Performance has a name

Increase Fuel Efficiency & Save Money: A Farmer's Guide

During busy times, we know the last thing you want to worry about is your fuel bill. That’s why we’ve generated some helpful hints and tips to help boost fuel efficiency and save you money. Read More »

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This series is brought to you by Cummins.


Since our first engine for agriculture was manufactured in 1919, Cummins has powered equipment for some of the world’s leading manufacturers. Around 1 million Cummins engines are in operation around the world in combine harvesters, tractors, sprayers and specialist autonomous equipment.

From 2.8 to 19 liters, Cummins engines are tailored for farm performance, helping you get the job done even in the most challenging environments. Our worldwide service network covers more than 190 countries across 6 continents – we’re there for you, wherever you are.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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