Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit
Best Practices, Dept. Management, Precision Farming Sales & Service

Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit

I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”

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Used Equipment Remarketing Roadmaps

Autonomous Technology and the Overseas Market

Casey Seymour of 21st Century Equipment and Moving Iron LLC interviews the host of the AgUncensored podcast, Jerod McDaniel, who discusses technology advancements in the autonomous market.

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Farm Equipment's "Used Equipment Remarketing Roadmaps" podcast series is brought to you by Iron Solutions.

Iron Solutions

At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data.

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Dealership Minds Summit

2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!

Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.

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Dealers on the Move: The Latest

Champlain Valley Equipment Closes East Randolph Store

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Adpearance.

To build an online presence and increase sales, you need a marketing expert that understands equipment. As a Premier Google Partner with 10+ years of industry experience, Adpearance is the digital marketing partner you need. Call us to learn how Adpearance can grow your business and claim your $500 credit.

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Sponsored Content

The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.

26 Dealers Share Tips for What to Consider When Adding a New Shortline

We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?” Several things weigh into a dealer’s decision to take on an additional shortline brand of equipment. Read More

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Art's-Way Mfg.

Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products.  Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program.  If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.

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Ask the Expert: Remarketing Used Equipment

Valuing Equipment with Limited Machine Population

Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.

This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.


At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

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Cummins

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Cummins engines power agricultural equipment from some of the world's finest manufacturers. For over 60 years, Cummins has been at the forefront of the industry, delivering the most durable and dependable powertrain solutions from 60 hp to more than 800 hp. From irrigation systems and sprayers to combines, harvesters and more, there's a Cummins engine perfectly suited to help you get the job done, even in the most challenging environments. Visit cumminsengines.com or tweet us @cumminsengines for more information.

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Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

Brand Loyalty in the Farm Equipment Business

Brand Loyalty in the Farm Equipment Business

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

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