Farm Equipment
Shortline Equipment Edition
Advertise Follow Us
The quiet, unassuming Roy Applequist, founder of Great Plains, was the subject of many Farm Equipment interviews since Lessiter Media acquired the magazine in 2004.
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
- How To Improve Service Productivity and Efficiency by Tracking the Right Metrics
This month's digital sponsors:
Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
Thought Leaders
Merging an AGCO & a Shortline Dealer into a New Company
In this episode of Farm Equipment's Thought Leader Series, Associate Editor Ben Thorpe sits down with Parallel Ag President and CEO Shawn Skaggs.
The Thought Leaders video series is brought to you by Laforge.
Current Issue
Manufacturer Hall of Fame
Dealers Rank Meyer Mfg. No. 1 Shortline in Dealer-Manufacturer Relations
Shortline Equipment’s Day in the Sun
Dealers on the Move
- Deere Dealer King Ranch Ag & Turf Acquires Brookside Equipment
- AgRevolution to Acquire M&S Implement
- Plevna Implement Opens New Location
- Brandt Completes Wairarapa Machinery Acquisition
- AGCO Announces Agri-Service Dealership Expansion in Northern Idaho
Farm Equipment Videos
How We Did It Docuseries: Duo Lift Manufacturing (part 2)
Continue watching the extended two-part video interview with Jim Hellbusch in this episode of the “How We Did It” Docuseries.
Click here to watch Part 1.
Full Docuseries: farm-equipment.com/innovators-docuseries
Read "80 Years of Success From a Back Injury"
Click here to watch Part 1.
Full Docuseries: farm-equipment.com/innovators-docuseries
Read "80 Years of Success From a Back Injury"
New Holland to ‘Clean’ Dealer Network of Shortlines
In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system.
A Close Look at H&S Manufacturing's All-New Ultra-Flex Merger
Michael Krahling, design engineer with H&S Manufacturing gives an in-depth look at the 6136 Ultra-Flex Merger. Including 3 heads and allowing for 36 feet width of continuous merging, the 6136 Ultra-Flex Merger is unique in its field due to the travel head system nicknamed the Shark Fin which allows center head to maintain its attitude angle while travelling which allows for harvesting in the extreme terrain. Finally the system features self contained hydraulics, the Soft Shoe System to reduce wear on your field and a greater crop capacity.
Vulcan Introduces New 24-Row Strip-Till Toolbar
Vulcan Equipment showcased its new 24-row strip-till toolbar, which can be set up to apply liquid or dry fertilizer. “In the past we only sold a lot of individual row units, and people had to build their own bar if they were looking for narrow transport. So, this is new for us and we’re very excited about it,” says Don Slagel, vice president of Vulcan Equipment.
Industry Insider
-
How Private Equity Can Help Farm Equipment Dealers Grow
During a Feb. 28 Farm Equipment webinar in conjunction with Franchise Equity Partners, George Russell, a founding member of the Machinery Advisors Consortium (MAC), shared some options dealers have when it comes to private equity investment and how those options tie into what he calls the “second machine age dealer.”
-
133 Right-to-Repair Concerns — Growers Get Loud
When farmers were asked in an exclusive Lessiter Media email survey what they thought of the current right-to-repair issues, they didn’t hold back in voicing their opinions, feelings, thought and ideas.
-
Dealers Weigh in on Rising Interest Rates
Question: How are rising interest rates impacting your business as a dealer and what changes do you need to take as a result?
-
Market Forces, Reality & Political Winds Steer Autonomous Equipment Innovation
Gov. Gavin Newsom’s Office of Business and Economic Development praises California as the “largest producer and exporter of agriculture, dairy products, fruits and nuts.
Columns & Opinions
-
Looking Back: 60 Years of Equipment Dealer Associations Consolidation Continues
The North American Equipment Dealers Association (NAEDA) was founded on September 20, 1900, and has since been in continuous operation. Today, NAEDA is one of North America’s oldest retail trade associations. -
Looking Back: A Recent Retiree’s Perspective on Equipment Industry
I can’t speak for 55 years ago. I had then just graduated from high school, but later in life, in the late 70s/early 80s, I had a short stint involved with in-parlor-feeding in the dairy industry, just as electronic recordkeeping started to take off. -
Looking Back on ‘A New-Era Contract’
This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine. -
Looking Back: Today’s Staff Has No-Fear Approach to Risk, But It Still Exists
In regard to the changes over the past 55 years, the brand and manufacturer consolidation has been the most impactful. This timeline takes us back to and through the consolidation decades.
Used Equipment Remarketing Roadmaps
[Podcast] Used Combines Inventory Build Up Coming
In this episode of the Farm Equipment's Used Equipment Remarketing Roadmaps Podcast, Casey Seymour of Moving Iron LLC talks with Jon Wommack, who is the managing guides editor with Iron Solutions by Randall-Reilly, about trends he is seeing in used equipment inventories and pricing.
Click to watch the VIDEO REPLAY of this podcast.
2023 Dealership Minds Summit
REGISTER FOR THE 2023 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America on August 1-2, 2023 for 2-days of unrivaled learning and networking during the 2023 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
The Best of the Web This Week series is brought to you by CLEANFIX.
TRADES VALUES & TRENDS
Sprayer/High Clearance Values Guide
This month's equipment value guide highlights high clearance sparyers from Apache, Case IH, John Deere, Miller, New Holland and RoGator. All of the sprayers included in the selection are model year 2020 units and appeared in the Summer 2022 IronGuides issue.
Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
Compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with Machinery Advisors Consortium (MAC), this new, interactive content is made possible through the support of Verge Ag.
Product Roundups
-
Vertical Tillage Product Roundup 2023
Check out the latest vertical-tillage products from some of the industry's leading suppliers.
-
Farm Progress Show Product Roundup 2023
Check out the latest offerings from these 2023 Farm Progress Show exhibitors. -
Strip-Tillage Product Roundup 2023
Check out the latest strip-tillage products from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.