Farm Equipment
Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent
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Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.
ONGOING UPDATE...
See Ag Equipment Intelligence for special coverage, data and impact updates on John Deere’s return to production after the 5-week strike.
Must Read Free Eguides
Download these helpful knowledge building tools
- 6 Ways to Make Your Harvest Profitable
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
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Facing Reality: Dealers Must Develop Their Own Home-Grown Talent
Profits, Gross Margins, Early Orders Improve Amid Rebounding Market
To the Point: Seller Beware — Fraud Can Happen to Anyone
Dealers on the Move
- United Ag & Turf Expands to 63 Locations with Northeast Acquisitions
- RDO Equipment Aligns Under One Brand for Australian Market
- Messick’s Equipment Hosts Tractor Parade As Part of Move
- Case Construction Distributor Acquires Booth Machinery
- Deere Dealers AgriVision Equipment Group, PrairieLand Partners Enter Joint Venture
Farm Equipment Videos
Zimmerman Contour King ST Strip-Till Unit Overview
Dan Guenther, business development at Zimmerman Manufacturing, gives a walkthrough of the features of the Zimmerman Contour King ST strip-till unit.
What’s New on Kuhn’s OptiWrap OWR 6000 Bale Wrapper
Matt Murdock, territory manager at Kuhn North America, walks through the improvements Kuhn has made to the new OptiWrap OWR 6000 Bale Wrapper.
Why Johnson Tractor Moved Its Rochelle, Ill., Store to a New Building
President of Johnson Tractor Leo Johnson gives the reasons behind its new Rochelle, Ill., store and some of the upgrades that came with the new building.
How Johnson Tractor's Expo Room Improves the Selling Experience
President of Johnson Tractor Leo Johnson explains what the dealership gets out of its expo at its facility in Rochelle, Ill., and how the sales team benefits from having a dedicated sales space.
Industry Insider
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Ongoing Update: Deere UAW Workers Strike
Deere failed to reach an agreement with its workers and the UAW on a new labor agreement, resulting in 10,000 workers going on strike — the first time Deere employees have gone on strike in 30 years. -
Recommended vs. Acceptable Wide Rim Impact
Most rim widths are set by TRA standards and follow a rule for the overall width of the tire. But because IF and VF tires “squat” further and that outward pressure under loads puts more stress and “pull” on the bead areas, if and VF rim fitments are normally always one size larger — 1 to 2 inches — than a standard tire or the same width.
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Optimum Tire Deflection Leads to Best Yield
Proper sidewall deflection of a tire allows it to achieve optimum performance by maximizing footprint. Traction and flotation are two of the greatest benefits, with rider comfort and increased carrying capacity being an additional benefit. -
6 Facets Of Human Needs That Drive Business Success
In good economic times and bad, some businesses find a path to success while others are forced to board up their windows and doors. What’s the difference between those that soar and those that flounder?
Columns & Opinions
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To the Point: Unprecedented Times, These Are …
As most of you know, our company also publishes No-Till Farmer (NTF), now in its 50th year (my dad, Frank, has personally edited each edition since 1972). With NTF’s half-century milestone and the 60th anniversary of the first commercial no-till plots in Kentucky in 2022, we’ve been preparing a museum display to bring to Louisville for the 30th National No-Tillage Conference (NNTC) in January.
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Giving Thanks for What I DON’T Hear…
My thought routine was recently interrupted with this impression, “Listen – for what you don’t hear.” Taking a few moments to ponder, I realized that what was being afforded me was an opportunity.
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From the Archives: Vision for Tomorrow Requires Solutions Today
Two weeks ago, I joined my dad, Frank, on a trip to Lancaster County, Pa., where he received a soil health award from a farm association and spoke at its annual field days event. We added a day to our trip to see three farm equipment dealers in the highly competitive, and concentrated, area. -
Examining the Remarketing Manager Role
Last month, I talked about the used equipment manager and how the position is different from that of a remarketing manager. Both the remarketing manager and the used equipment manager share 85% of the same characteristics. The remaining 15% is where the most significant differences are.
Used Equipment Remarketing Roadmaps
[Podcast] Will Farmers Get Their 2022 Planters in Time?
In this episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, brought to you by Volvo Penta, host Casey Seymour of Moving Iron LLC talks with regular guest Aaron Fintel, focus their attention on planters and how likely it is that customers will have their new planters in time for spring, and if they don’t how that ultimately impacts the trade in cycle and the next several buyers.
Farm Equipment‘s podcast, Used Equipment Remarketing Roadmaps, is brought to you by Volvo Penta.
2022 Precision Farming Dealer Summit
REGISTER FOR THE 2022 PRECISION FARMING DEALER SUMMIT
Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Cummins Performance Series Tier 4 Final
5 Maintenance Tips for Your Diesel-Powered Equipment
From engine filtration to maintenance schedules, these five tips will help keep your diesel-powered equipment running at top tier performance. Read More »
This series is brought to you by Cummins.
A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit cummins.com/industries/agriculture
Building Repair & Maintenance Series
The Best Farm Shop Planning and Design Tips to Give Your Customer
Today’s farmer/businessman knows that a farm shop is an essential tool needed to assure the continued success of the operation. Read more details on designing a well-planned and well-constructed shop that will be a valuable asset for your customers for decades to come. Read More >>
The Building Repair & Maintenance series is brought to you by Morton Buildings.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Shortline Supplier Spotlight 2021 - Part 2
Check out the latest from some of the industry's leading shortline suppliers. -
Shortline Supplier Spotlight 2021
Check out the latest from some of the industry's leading shortline suppliers. -
Vertical-Tillage Product Roundup 2021
Check out the latest vertical-tillage products from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.