Precision Ag Sales & Service
P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.

See Ag Equipment Intelligence for special coverage, data and impact updates on John Deere’s return to production after the 5-week strike.

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Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.


Farm Equipment Videos

Columns & Opinions

  • Mike Lessiter

    To the Point: Unprecedented Times, These Are …

    As most of you know, our company also publishes No-Till Farmer (NTF), now in its 50th year (my dad, Frank, has personally edited each edition since 1972). With NTF’s half-century milestone and the 60th anniversary of the first commercial no-till plots in Kentucky in 2022, we’ve been preparing a museum display to bring to Louisville for the 30th National No-Tillage Conference (NNTC) in January.

  • Giving Thanks for What I DON’T Hear…

    My thought routine was recently interrupted with this impression, “Listen – for what you don’t hear.”  Taking a few moments to ponder, I realized that what was being afforded me was an opportunity. 

  • Mike Lessiter

    From the Archives: Vision for Tomorrow Requires Solutions Today

    Two weeks ago, I joined my dad, Frank, on a trip to Lancaster County, Pa., where he received a soil health award from a farm association and spoke at its annual field days event. We added a day to our trip to see three farm equipment dealers in the highly competitive, and concentrated, area.
  • Casey_Seymour.png

    Examining the Remarketing Manager Role

    Last month, I talked about the used equipment manager and how the position is different from that of a remarketing manager. Both the remarketing manager and the used equipment manager share 85% of the same characteristics. The remaining 15% is where the most significant differences are.

Used Equipment Remarketing Roadmaps

[Podcast] Will Farmers Get Their 2022 Planters in Time?

In this episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, brought to you by Volvo Penta, host Casey Seymour of Moving Iron LLC talks with regular guest Aaron Fintel, focus their attention on planters and how likely it is that customers will have their new planters in time for spring, and if they don’t how that ultimately impacts the trade in cycle and the next several buyers.

More Podcasts

Farm Equipment‘s podcast, Used Equipment Remarketing Roadmaps, is brought to you by Volvo Penta.

2022 Precision Farming Dealer Summit


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Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.

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Top Directory Listings

Cummins Performance Series Tier 4 Final

5 Maintenance Tips for Your Diesel-Powered Equipment

From engine filtration to maintenance schedules, these five tips will help keep your diesel-powered equipment running at top tier performance. Read More »

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This series is brought to you by Cummins.

A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit

Building Repair & Maintenance Series

The Best Farm Shop Planning and Design Tips to Give Your Customer

Today’s farmer/businessman knows that a farm shop is an essential tool needed to assure the continued success of the operation. Read more details on designing a well-planned and well-constructed shop that will be a valuable asset for your customers for decades to come. Read More >>

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The Building Repair & Maintenance series is brought to you by Morton Buildings.

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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