Niche Equipment Markets
OEMs Explore, Acquire Electric Farm Power

OEMs Explore, Acquire Electric Farm Power

Recent startup “pure-players” in the all-electric tractor and implement business — companies that are solely devoted to the use of EV technology — are open about their products and vision for the industry, but legacy tractor manufacturers as a whole are tight-lipped about R&D budgets devoted to electrification of their products.

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Fundamentals for Dealers

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.

8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.

The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.

How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.


Farm Equipment Videos

Columns & Opinions

  • What I Did This Summer: National Strip-Tillage Conference

    By now, you’re aware of the Dealership Minds Summit (DMS) that’s taking place this summer in Iowa City. What may be less familiar is the annual conference for farmers that commences as soon as the Summit wraps up.
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    Line of Delineation ­— The New Buyer

    Last month I wrote an article entitled “Lines of Delineation.” In the article, I write about 6 different buyer types. New buyer, the late model low hour used buyer, high depreciation used buyers, 5- to 10-year-old used buyer, and the high hour used buyer. After reading the article, I am not sure one paragraph did each segment justice.
  • Unseen Electro-Hydraulics Improve Equipment Handling

    Headlines in the ag equipment world are routinely filled with flashy new products sporting larger capacities, faster field speeds, more accurate application rates and efforts at cleaner, more efficient farming.
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    5 Key Questions to Help Assess Opportunities for Automation in Service

    Your service department is one of your biggest profit centers. But your service department is also the most expensive to operate. So, it needs to run like a well-oiled machine.

Used Equipment Remarketing Roadmaps

[Podcast] Digging into the Aftermarket with Wayne Brozek

In this episode of the Farm Equipment's Used Equipment Remarketing Roadmaps podcast host Casey Seymour of Moving Iron LLC sit down Wayne Brozek of WB Global Services to discuss the aftermarket side of the business.

2022 Dealership Minds Summit


2022 DMS

Join top farm equipment dealerships from around North America on July 26-27, 2022 for 2-days of unrivaled learning and networking during the 2022 Dealership Minds Summit and return home with actionable, best-practice ideas to take your service department to the next level..

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Top Directory Listings


Editors' Picks for This Week

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.

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The Best of the Web This Week series is brought to you by CLEANFIX.


Combine Equipment Values Guide

This month's equipment value guide highlights Class 7-10 combines from AGCO, Case IH, John Deere and New Holland. All of the combines included in the selection are model year 2020 units and appeared in the Spring 2022 IronGuides issue.

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Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.

Special Coverage

Farm Equipment Dealer 100™

The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.

Compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with Machinery Advisors Consortium (MAC)this new, interactive content is made possible through the support of Verge Ag.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
How New Equipment Technologies are Reshaping Farming

How New Equipment Technologies are Reshaping Farming

For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)

Brand Loyalty in the Farm Equipment Business (PDF)

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.



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