Titan Machinery’s Tips for Owning Your Customers’ Experience
Best Practices, Dealership Marketing

Titan Machinery’s Tips for Owning Your Customers’ Experience

Jeff Bowman, Titan Machinery’s chief experience officer, explains how using customer data from a variety of sources can help dealerships not only improve their customer relationships, but also growing that relationship to provide even more service.

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Farm Equipment Resources

How We Did It

Conversations with Ag Equipment’s Entrepreneurs: Calmer Corn Heads

In this episode of the Farm Equipment podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Ingersoll Tillage, Editor Lessiter sat down with Marion Calmer, CEO, Calmer Corn Heads where the two discussed his journey as an inventor and establishing an independent ag research operation.

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Farm Equipment's "How We Did It" podcast series is brought to you by Ingersoll Tillage.

Ingersoll specializes in seedbed solutions. Whatever seedbed challenges you have, Ingersoll can give you the right tools to get the job done. For every tillage and planting practice, there's an ideal Ingersoll application, visit www.ingersolltillage.com.

Dealership Minds Summit

2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!

Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.

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Farm Equipment Videos

Columns & Opinions

  • Kim Schmidt

    Can You Tell Your Employees to Grow Up?

    Where do you draw the line with catering to new management styles for different generations of employees? Should you have to adapt to the preferences of a younger generation or should they be the ones adapting?
  • May 2018 Tractor & Combine Analysis

    Our industry is navigating some very choppy waters as international trade negotiations continue. Uncertainty has created caution in farmers’ spending recently and most likely will continue until there is some resolution to the trade talks now underway.
  • Dave Kanicki

    The Precision Planting Paradox

    The fact that Deere & Co. is suing AGCO and Precision Planting is no more surprising than Case IH filing a complaint with the U.S. Dept. of Justice that Deere’s acquisition of Precision Planting would create a monopoly in the high speed planting market.
  • The Case of the Missing Marketer

    For the first 20 years of its history, Purdue University’s Center for Food and Agricultural Business offered a program called “Marketing for Field Marketers.” For 3 or 4 days, salespeople would come to the Purdue campus and learn how to approach the marketplace more effectively.

Dealers on the Move: The Latest

AgriVision Acquires Van Wall Equipment Location in Onawa, Iowa

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Yetter Mfg. Co.

With a tradition of providing farmers solutions since 1930, Yetter Mfg Co. is your answer for tools and equipment to face today’s production agriculture demands.

Learn More >>

Sponsored Content

The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.

Quincy Tractor Adds Revenue with New Product Line

Versatile may technically be considered a shortline in the farm equipment industry, but Quincy Tractor does not view it that way. “Let’s stop calling it a shortline,” says Zach Carlson, operations manager of the fourth-generation family dealership. “Versatile’s not a shortline. It’s a major brand.” Read More

Also in this series:

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Art's-Way Mfg.

Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products.  Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program.  If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.

Top Directory Listings

Ask the Expert: Remarketing Used Equipment

Valuing Equipment with Limited Machine Population

Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.

This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.


At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

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Cummins

Sponsored Content
Cummins Performance Series

Cummins engines power agricultural equipment from some of the world's finest manufacturers. For over 60 years, Cummins has been at the forefront of the industry, delivering the most durable and dependable powertrain solutions from 60 hp to more than 800 hp. From irrigation systems and sprayers to combines, harvesters and more, there's a Cummins engine perfectly suited to help you get the job done, even in the most challenging environments. Visit cumminsengines.com or tweet us @cumminsengines for more information.

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2018 Big Dealer Report

2018 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription

Farm Equipment 1-Year Subscription

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.

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