Farm Equipment
Follow the Numbers — Using ROI to Sell More than Iron
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With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
Must Read Free Eguides
Download these helpful knowledge building tools
- 6 Ways to Make Your Harvest Profitable
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
- Determine Used Equipment Values: A Dealer’s How-To Guide to Determining Used Equipment Values
- A CFO’s Guide: Making Your Equipment Dealership Leverageable, Auditable & Financeable
This month's digital sponsors:
Farm Equipment Resources
Used Equipment Remarketing Roadmaps
[Podcast] 2021 Used Equipment Market Outlook
In this week’s episode host Casey Seymour of Moving Iron LLC sat down with Aaron Fintel of 21st Century Equipment to take a look back on 2020 and the used equipment market and also discuss what’s on the horizon for 2021.
DMS 2020
ATTEND THE 2020 VIRTUAL DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather online August 3-5 for the 2020 Virtual Dealership Minds Summit.
Current Issue
2020 Year in Review
Follow the Numbers Using ROI to Sell More than Iron
To the Point: Lots of Positives, But Concerns Linger
Product Innovations & Introductions
- Planter & Drill Attachments Product Roundup 2021
- iQblue Connect From Lemken Exchanges Data Between Tractor & Implement
- Raven Announces Autonomous AutoCart
- Iron Solutions Launches IronGuides Mobile
- [Digital Demonstration] Dinamica Precision Feeding Management Platforms
Farm Equipment Videos
Combining Downed Corn with Calmer Corn Head with 10-Blade BT Chopping Roll
Jay Dahl, Welding/Fabrication-Sales at Calmer Corn Heads, introduces Calmer Corn Heads' 12-Row, 30-Inch corn head and explains the advantages of using the 10-Blade BT Chopper Chopping Roll for combining corn. He also talks about the adjustments they made on the corn head when combining downed corn after the August 2020 wind storms.
Raven Industries Demonstrates DOT's Autonomous Capabilities
Kyle Mensen, lead test engineer with Raven Industries on the DOT project, talks with Farm Equipment editors at the Farm Progress Show 2020 Media Day in Boone, Iowa, and shows off the capabilities and ease-of-use found on the new DOT platform.
Farm Equipment 'Thought Leader' Series: Ken Zuckerberg
In this episode of Farm Equipment's Thought Leader Series, Associate Research Editor Ben Thorpe sits down with Ken Zuckerberg, lead economist and sector strategist for grains and farm Inputs at CoBank.
Mark Kreps’ Legacy Presentation on Employee Development
On August 18, 2020, a shockwave moved through the farm equipment dealer community when it was reported that RDO Vice President of Sales – Agriculture Mark Kreps and Vice President of Midwest Agriculture Steve Connelly were killed in a car crash in South Dakota. With the blessing of Kreps’ twin brother, Keith (21st Century Equipment), Farm Equipment went into its video archives to bring you Kreps’ presentation from the 2019 Dealership Minds Summit in Peoria, Ill.
Industry Insider
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Implement Tire Trends
Why are implement tires gravitating toward larger overall diameters with more varied tread (higher void ratio) and how do you see segment evolving further? -
Friction vs. Positive Drive Ag Track Systems
This Q&A originally appeared in AG Track Talk to provide answers that farm equipment dealers have about farm track technology. This series features a trending question followed by an abridged version of the answers. -
EDF Focuses on Building the Service Technician Pipeline
There are some persistent, outdated perceptions about this industry, particularly when it comes to service technicians, and these misconceptions have resulted in fewer students pursuing careers as service technicians. In 2019, EDF set out to try to change this. -
How to Choose the Best Load Speed Index
How do you recommend dealers help producers choose the best Load Speed Index, what is impact of IF/VF, and how does change from transport speed to in field affect air pressure requirements?
Columns & Opinions
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Tips to Prepare Your Business to Sell
One of the first rules of selling a business is that you have to keep your business running. A sale can take months or even years to capture the right buyer. -
Lots of Positives, But Concerns Linger
Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first. -
How Will Election Impact Industry Sentiment?
In Ag Equipment Intelligence’s latest Dealer Sentiments & Business Conditions survey, a net 16% of dealers reported being more optimistic in September compared to August. Now that Election Day is upon us, that could swing the opposite direction depending on the results. -
Ask the Expert: How the Washout Cycle Works with Key Reconditioning Points
It’s that time of year again, the fourth quarter of the year. Auctions, year-end tax buying and equipment upgrades for next year are in full swing.
Dealers on the Move: The Latest
Agri-Service Acquires Rathbone Sales in Moses Lake, Wash.
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by K•Coe Isom.
Get ready for growth! Take a deep dive into financials, project ahead, benchmark against the industry, and get tools to make sound decisions that strengthen your operations and position your dealership for long-term success. Learn more...
Deere Historical Perspective Series
[Video] A Look Inside Deere & Co 's Archives
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom provides a walk-through of John Deere’s impressive archives, and investment it has made to preserve the history and keep it accessible for generations to come. Watch Now »
Farm Equipment‘s Deere Historical Perspective series is brought to you by Osmundson.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Cummins Performance Series: Performance has a name
Increase Fuel Efficiency & Save Money: A Farmer's Guide
During busy times, we know the last thing you want to worry about is your fuel bill. That’s why we’ve generated some helpful hints and tips to help boost fuel efficiency and save you money. Read More »
This series is brought to you by Cummins.
Since our first engine for agriculture was manufactured in 1919, Cummins has powered equipment for some of the world’s leading manufacturers. Around 1 million Cummins engines are in operation around the world in combine harvesters, tractors, sprayers and specialist autonomous equipment.
From 2.8 to 19 liters, Cummins engines are tailored for farm performance, helping you get the job done even in the most challenging environments. Our worldwide service network covers more than 190 countries across 6 continents – we’re there for you, wherever you are.
For more information visit cummins.com.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Planter & Drill Attachments Product Roundup 2021
Check out the latest planter and drill attachments from some of the industry’s leading suppliers. -
Vertical-Tillage Product Roundup 2020
Check out the latest vertical-tillage products from some of the industry's leading suppliers. -
Strip-Tillage Product Roundup 2020
Check out the latest strip-tillage products from some of the industry's leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.