Farm Equipment
Preparing for an EV Future
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Recent startup “pure-players” in the all-electric tractor and implement business — companies that are solely devoted to the use of EV technology — are open about their products and vision for the industry, but legacy tractor manufacturers as a whole are tight-lipped about R&D budgets devoted to electrification of their products.
Must Read Free Eguides
Download these helpful knowledge building tools
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
- How To Improve Service Productivity and Efficiency by Tracking the Right Metrics
- 6 Ways to Make Your Harvest Profitable
- Improved End-User Profitability: An OEM’s Guide to Controlling Farmers’ Feed Expense
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
How Dealers Can Use ROI to Sell More than Farm Equipment
To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
8 Factors for Cultivating & Promoting a Professional Culture of Excellence
These facets are all tied closely to developing your dealership’s image, which in turn goes hand-in-hand with high customer satisfaction.
The Washout Cycle — A Better Way to Manage & Sell Used Equipment
Casey Seymour swears by this strategy for managing used — and new — inventory for the best cashflow.
How Leverage & Inventory Turnover Keep the Balance Sheet in Order
This executive shares his approach to teaching employees throughout the dealership the importance of leverage and turnover, the guard rails for keeping the balance sheet — and dealership — on track.
Poll
Current Issue
Ag Prepares for Electric-Powered Future
Costly Mandates Undermine Transition to Electric
Dealer Consolidation Going Strong
Dealers on the Move
- Hills Machinery Add 2 North Carolina Locations
- United Ag & Turf Acquires Mustang Equipment
- Tellus Equipment Acquires Clark Tractor and Supply
- LMS Ag Equipment Breaks Ground on New Steinbach Store
- Stewart's Equipment Acquires Earth Power's Last Location
Farm Equipment Videos
Stories from Independent Farm Equipment Innovators, Episode 1
This inaugural episode in plans for a new docuseries introduces father-son duo Ward and Marc McConnell who’ve led farm equipment manufacturer Art’s Way Manufacturing and other businesses. Filmed in Texas in 2017, this 13-minute video is one of 25 in-person interviews on the legacies of family-run equipment manufacturers collected over several years. This pilot is being early-released to mark the 1-year anniversary of Ward’s passing in May 2021.
Brandt DXT Grain Cart Unloads 1,000 Bushels Per Minute
Brandt’s dual-auger DXT-Series grain cart has a capacity of 1,150-2,500 bushels and unload speeds of up to 1,000 bushels per minute. The new grain carts feature a ground-level access door, steeper tank slope and smooth, abrasion-resistant powder-coat finish for complete cleanout.
Martin-Till fCrusher Closing Wheel’s Tapered Tooth Design Firms & Crumbles Soil
Martin-Till’s new fCrusher closing wheel has a shorter tooth and a large surface between the teeth to press soil tightly around the seed, making it an ideal option for soil with high organic matter and vertical tillage. The tapered tooth design allows firming on one side and crumbling on the other.
Farmer Feedback Incorporated in New Massey Ferguson 6S Series Tractor
The Massey Ferguson 6S Series tractor for hay operations features updates based on farmers’ preferences, including upgrading the loader joystick and changing button orientation making it easier to access while operating the tractor. The tractor is available in 145, 155, 165 and 180 horsepower.
Industry Insider
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Understanding Ag Tire Manufacturer Names & Terms
What are your unique proprietary naming conventions, what specific tire attributes do they identify, and what features and benefits do they offer producer?
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Hot Ag Tire Market Conditions
Why are agricultural tires so difficult to find, why are prices increasing, how long will this continue, and what steps do you recommend producers take to make sure they have the tires they need?
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Equipment Rates Built for Individual Farms & Equipment Companies
If you asked your customers their equipment cost per acre, would they have an answer for you? Some might have a general idea of what their principal and interest payments are annually and could arrive at a per acre cost. But would that include key factors like depreciation, inflation and appreciation in equipment costs over the lifetime of the equipment fleet? Most likely, no.
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Calculating Margin Enhancement on Farm Equipment
“If I believed everything the dealer, salesman and retail companies told me I’d be raising 800-bushel corn!” I’ve heard similar statements across the U.S. and Canada with different crops, products and value-added sales pitches.
Columns & Opinions
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What I Did This Summer: National Strip-Tillage Conference
By now, you’re aware of the Dealership Minds Summit (DMS) that’s taking place this summer in Iowa City. What may be less familiar is the annual conference for farmers that commences as soon as the Summit wraps up. -
Line of Delineation — The New Buyer
Last month I wrote an article entitled “Lines of Delineation.” In the article, I write about 6 different buyer types. New buyer, the late model low hour used buyer, high depreciation used buyers, 5- to 10-year-old used buyer, and the high hour used buyer. After reading the article, I am not sure one paragraph did each segment justice. -
Unseen Electro-Hydraulics Improve Equipment Handling
Headlines in the ag equipment world are routinely filled with flashy new products sporting larger capacities, faster field speeds, more accurate application rates and efforts at cleaner, more efficient farming. -
5 Key Questions to Help Assess Opportunities for Automation in Service
Your service department is one of your biggest profit centers. But your service department is also the most expensive to operate. So, it needs to run like a well-oiled machine.
Used Equipment Remarketing Roadmaps
[Podcast] Digging into the Aftermarket with Wayne Brozek
In this episode of the Farm Equipment's Used Equipment Remarketing Roadmaps podcast host Casey Seymour of Moving Iron LLC sit down Wayne Brozek of WB Global Services to discuss the aftermarket side of the business.
2022 Dealership Minds Summit
REGISTER FOR THE 2022 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America on July 26-27, 2022 for 2-days of unrivaled learning and networking during the 2022 Dealership Minds Summit and return home with actionable, best-practice ideas to take your service department to the next level..
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
The Best of the Web This Week series is brought to you by CLEANFIX.
TRADES VALUES & TRENDS
Combine Equipment Values Guide
This month's equipment value guide highlights Class 7-10 combines from AGCO, Case IH, John Deere and New Holland. All of the combines included in the selection are model year 2020 units and appeared in the Spring 2022 IronGuides issue.
Values shown in the tables listed here represent the most commonly equipped options with typical usage hours on equipment of this age. For more detailed values use IronGuides.com, an online appraisal tool for agricultural equipment that adjusts for your machine’s unique region, options and usage.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
Compiled by the editors of Ag Equipment Intelligence and Farm Equipment in collaboration with Machinery Advisors Consortium (MAC), this new, interactive content is made possible through the support of Verge Ag.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Fertilizer Application Product Roundup 2022
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
National Farm Machinery Show Exhibitor Roundup 2022
Check out the latest offerings from these exhibitors scheduled to be at the 2022 National Farm Machinery Show. -
Planter & Drill Attachments Product Roundup 2022
Check out the latest planter and drill attachments from some of the industry’s leading suppliers.
Top Store Items
Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S.
How New Equipment Technologies are Reshaping Farming
For decades, farmers equated machine control with having two hands on the steering wheel, navigating their field on instinct and tradition. But the next generation of machine automation is imminent, offering the ag industry promising, yet unproven opportunities.
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.