Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit
Best Practices, Dept. Management, Precision Farming Sales & Service

Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit

I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”

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Used Equipment Remarketing Roadmaps Podcast

After the Storm: A Look into How Hurricane Harvey Impacted Hlavinka Equipment

Casey Seymour of 21st Century Equipment and Moving Iron LLC discusses the aftermath of Hurricane Harvey with Terry Hlavinka of Hlavinka Equipment, an 8-store Case IH and Kubota dealer in Texas.

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Farm Equipment‘s Used Equipment Remarketing Roadmaps podcast is brought to you by Iron Solutions.

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At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

Dealership Minds Summit

2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!

Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.

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Dealers on the Move: The Latest

Koenig Equipment to Acquire Buchanan Power Equipment Inc.

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Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Spader Business Management.

Spader

There’s more to a successful year than setting a budget and selling inventory. How do you keep score and measure your progress?  When do you know you have the right people in the right places? What can you do to use your Key Adjustment Zone to your advantage?  To help you maximize your dealership’s potential, turn to Spader Business Management where we have the right training, processes and guidance to make this year your very best. 

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Sponsored Content

The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.

60 Years Later, Original Mission Still Holds for Helmuth Repair

Helmuth Repair continues to be Art’s Way’s oldest dealer and Floyd Helmuth runs the business his dad began when he was just a toddler. He says the Helmuth family’s goal to take excellent care of their customers, have parts on hand and be a leader in shortlines has not changed. Read More

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Art's-Way Mfg.

Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products.  Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program.  If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.

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Ask the Expert: Remarketing Used Equipment

Valuing Equipment with Limited Machine Population

Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.

This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.


At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…

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2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.

2017 Big Dealer Report

2017 Big Dealer Report

Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.

 

 

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription

Farm Equipment 1-Year Subscription

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.

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