Focus of Application Technology Must Be the ‘4 R’s’
Best Practices, Data & Forecasts, Operations & Finance, Precision Farming Sales & Service

Focus of Application Technology Must Be the ‘4 R’s’

“The focus of the industry has to be the 4 R’s,” says James Fehr. “We’ve got to make sure we’re constantly talking about the right source, right rate, the right place, the right time.”

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Farm Equipment Resources

Dealers on the Move: The Latest

Robert’s Farm Equipment Opens New Location in Mount Forest, Ont.

September 7, 2016 — Roberts Farm Equipment has opened its third dealership location in Mount Forest, Ont., according to published reports. Its other two stores are located in Chesney and Lucknow.


Dealers on the Move is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Equip IQ.

Also in this series:

• AHW Announces Addition of 3 More Stores
• Titan Machinery to Consolidate Case Construction Dealership and New Holland Ag Dealership into One Sioux Falls Location
• Papé Machinery to Close Bonners Ferry, Idaho, Store
• Atlanta JCB Joins JCB's North American Dealer Network, Will Host Grand Opening Celebration
• New CLAAS Dealership Opens in Alberta

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Farm Equipment Videos

Columns & Opinions

  • Machinery Pete: The Future in One Word

    Plastics were the one word future in 1967. Here in 2016 the one word future is drones. This is true even when it comes to the used farm equipment biz. For more than 3 years now I’ve been talking and writing quite a lot on the subject of “personalizing” the used equipment you are trying to sell to make it worth more money to potential buyers.
  • August 2016 Tractor & Combine Analysis

    Each time that Farm Equipment surveys dealers used equipment continues to be among their biggest worries. The past effects of Section 179 Bonus Depreciation has filled dealer's lots with a large number of relatively new, low hour tractors, combines and other equipment and these units have had an effect upon the sale of new equipment.
  • Dave Kanicki

    Are You ‘Comfortable That It’s Bad?’

    One of the more interesting comments I’ve read from an outsider looking into the current ag equipment environment came from an Aug. 17 report that quotes Karen Ubelhart, an analyst at Bloomberg Intelligence in New York. In assessing the current sales slump and the ongoing backlog of used farm machinery, Ubelhart said, “People are comfortable that it’s bad and that it will take a while. It’s not great, but they’re not bleeding. It’s just not getting better.”
  • Dan Crummett

    Ahead of the Curve: Farmers Look to Hay & Forage to Improve Income

    With the slump in commodity prices over the past 24 months, and increasing overall price volatility for farm products, Cole Carling says many farmers are looking for ways to stabilize their income and are searching for new enterprises to spread out their financial risks.

Farm Equipment Webinar Series

Improving WIP & Billing Cycle Times

Date: Thursday, Sept. 29
Time: 2:00 p.m. Central time

Register Now

During this event, WEDA Dealer Institute trainer Kelly Mathison discusses best practices to reduce work in progress (WIP), including practical ideas on improving WIP, billing cycle times and accounts receivable in your service department.

Email Cole Vandermause with questions about the presentation.

View All Past Webinars

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Success in Shortline Machinery

Manufacturers See Potential of Shortline-Only Dealers

Versatile logo

When a traditional mainline dealership becomes "separated" from its main line, generally through a contract termination but occasionally by the dealership’s own choosing, oftentimes a new shortline-only dealer is formed.


Success in Shortline Machinery is a regular feature for E-Watch, our bi-weekly e-newsletter. It is brought to you by Versatile.

Also in this series:

• Rooted in Service, Repair Shop Grows Business with Shortline Machinery
• Surveys Gauge Dealers' Approach Toward Shortline Products
• 26 Dealers Share Tips for What to Consider When Adding a New Shortline
• Evolving from Repair Shop to Shortline Machinery Dealer
• Meeting Customer Demands with a Diverse Product Lineup

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Versatile logo

Versatile, celebrating 50 years of 4WD production, is a full-line equipment manufacturer known for building products that are simple, reliable and easy to service and maintain. Versatile is seeking independent-minded dealers capable of selling and servicing equipment for large scale farming operations. If you want to add more horsepower to your bottom line, contact Alan Graff at or (920) 819-9039.

Product Roundups

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2016 Big Dealer Report

2016 Big Dealer Report

The "2016 Big Dealer Report" is a joint project of Ag Equipment Intelligence and the Machinery Advisory Consortium.  This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. For the purposes of this report, "Big Dealers" are considered those organizations that own and operate five or more farm equipment store locations throughout North America.  This report was initiated in 2009 and is updated annually in April.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence - 1 Year Subscription

Ag Equipment Intelligence provides ag equipment marketers, dealers and analysts with late-breaking news, analysis and viewpoints on the changing trends in the farm machinery marketplace. Condensing information into the knowledge that you need for quicker, sounder and more profitable strategic decision making, each issue presents financial updates, significant industry-altering trends, and outlooks and forecasts from a variety of different sources.
Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment 1-Year Subscription (U.S.)

Farm Equipment is a BPA-audited, controlled-circulation trade publication serving retail dealers of tractors, implements and/or related farm machinery in the U.S., Canada and Mexico. Additionally, Farm Equipment serves retail dealers of shortline machinery, wholesalers and distributors of tractors, implements and/or related machinery and manufacturer’s representatives.


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