Dealers of Tomorrow Conference
Date: 07/24/18
Location: Independence, MO
View Event
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
Must Read Free Eguides
Download these helpful knowledge building tools
- Elite Dealers Shed Light on Mystery of Marketing
- Back-Loaded Commission Structure to Change Behavior
- The Balance Sheet, Leverage and Turnover: Birkey’s Training Primer
- What is Vertical Tillage Anyway
Farm Equipment thanks these sponsors of our digital content:
Farm Equipment Resources
Used Equipment Remarketing Roadmaps
Autonomous Technology and the Overseas Market
Casey Seymour of 21st Century Equipment and Moving Iron LLC interviews the host of the AgUncensored podcast, Jerod McDaniel, who discusses technology advancements in the autonomous market.
Farm Equipment's "Used Equipment Remarketing Roadmaps" podcast series is brought to you by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data.
Events
Dealership Minds Summit
2018 DEALERSHIP MINDS SUMMIT REGISTRATION OPEN!
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
Current Issue
Farm Equipment
14th Annual Awards Program Recognizes Industry’s Top Dealers
14th Annual Awards Program Recognizes Industry’s Top Dealers
Claas Poses New Challenge for Top Performing Full-Line Manufacturers
‘What? So What? Now What?’ Identifying & Adapting to Trends in Your Market
Product Innovations & Introductions
- New Interest in the Growing Field of RTK Networking
- Ahead of the Curve: The Changing Shape of Farm Power
- Ahead of the Curve: The Changing Shape of Farm Power
- EPG Partners with Assurant to Provide Insurance, Equipment Protection
- AGCO Claims Simplicity, Superior Service for Fendt ‘Ideal’ Combine
Farm Equipment Videos
On the Record: Could Rocky Mountain Equipment Make a Move in the U.S.?
In today's newscast we talk with Rocky Mountain Equipment president Garret Ganden about the dealership's ambitious growth plan. We also take a look at precision farming dealers' outlook for the year and the results from the June Ag Economy Barometer. We also caught up with Curt Blades, senior vice president of of agriculture for the Assn. of Equipment Manufacturers about the first 6 months of 2018 and his outlook for the second half of the year, as well as 3 trends to watch that will have a significant impact on agriculture in the near future.
John Deere Releases 60-Foot 1895 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Emily Klemmer highlights the John Deere 60-foot 1895 Air Seeder, recently released in Feb. 2018. Constructed to be 40% wider than the previous largest model, the drill includes 33-inch mainframe tires, designed to work independently across hilly terrain for even pressure across the soil.
John Deere Introduces 76-Foot 1870 Air Seeder Model
At the John Deere seeding equipment preview event in Valley City, ND, Product Manager Tyler Rumbold breaks down key features of the newly introduced John Deere 76-foot 1870 Air Seeder. Constructed to be 24 feet wider than the previous largest model, the drill includes seed opener modifications to optimize nutrient uptake.
Learn Intelligence Driven Marketing Strategies at the 2018 Dealership Minds Summit
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
This collaborative event is focused 100% on delivering actionable dealer marketing strategies related to analytics, automation, targeting, content and other topics critical to improving your dealership's marketing and overall business success.
The summit is geared toward director-level farm equipment dealership leaders in marketing, finance, operations and IT, and of course your dealership’s top marketing integrator.
Reserve your seats today at DealershipMindsSummit.com/Reservations.
Industry Insider
-
There’s No One Way to Ask for Employee Feedback: Here’s How These Fast-Growing Companies Do It
Inc. 5000 honorees tell us how they would tackle a common business challenge. This month: How do you elicit feedback from your team about your performance? -
Precision Dealers See Continued Revenue Growth in 2018
Farm equipment dealers found success in their precision farming segment last year, building onto strong performances observed in 2016. -
5 Strategies To Prevent Family Business Heartbreaks
Family businesses leaders face a much harder task than solo entrepreneurs in running companies because they must manage conflicting sets of demands. -
Ag Equipment Manufacturers Seeing Impacts of Steel Tariffs
Ag equipment manufacturers are sorting through how recently announced tariffs of steel and aluminum imports are impacting bottom lines, both for them and their customers.
Columns & Opinions
-
Dig Down to Find Your Grit ... Part 1
Why is grit important? Because the struggle tells you more about yourself than any easily-found success, and it keeps in perspective that the “burn” of the journey is as important as the finish line. -
Ask the Expert: Agricultural Tariffs & The Used Equipment Market
The ag economy is fragile at best! Interest is creeping up, commodity prices are soft, and the ability to make profit is a struggle day-in-day-out. This is not something new. Producers across North America have faced a declining economy since 2013. Each year has been harder than the year before. -
Ahead of the Curve: The Changing Shape of Farm Power
As the reality of autonomous farm equipment draws ever closer, the shape of farm equipment is changing radically. -
People & Profits: Empower Employees with Critical Thinking
How much of what we “know” is really true? How much is based on facts? Or is it just what we have always thought? Take the simple task of crossing the street.
Dealers on the Move: The Latest
Champlain Valley Equipment Closes East Randolph Store
Dealers on the Move is the latest news on dealer growth, including acquisitions, consolidations and new locations. It is brought to you by Adpearance.
To build an online presence and increase sales, you need a marketing expert that understands equipment. As a Premier Google Partner with 10+ years of industry experience, Adpearance is the digital marketing partner you need. Call us to learn how Adpearance can grow your business and claim your $500 credit.
Sponsored Content
The Success in Shortline Machinery series highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art’s Way Manufacturing.
26 Dealers Share Tips for What to Consider When Adding a New Shortline
We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?” Several things weigh into a dealer’s decision to take on an additional shortline brand of equipment. Read More
Also in this series:
Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products. Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program. If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.
Top Directory Listings
Yetter Farm Equipment
Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
Ask the Expert: Remarketing Used Equipment
Valuing Equipment with Limited Machine Population
Our expert Casey Seymour answers a reader's question about on valuing equipment for spring auctions in this latest installment of the "Ask the Expert: Remarketing Used Equipment" series.
This blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.
At Iron Solutions, we provide used equipment valuations, market intelligence and a suite of integrated, cloud-based business systems custom-tailored for the equipment industry. Our proprietary model is built on actual dealer sales transaction data. Learn more…
Sponsored Content
Cummins Performance Series
Cummins engines power agricultural equipment from some of the world's finest manufacturers. For over 60 years, Cummins has been at the forefront of the industry, delivering the most durable and dependable powertrain solutions from 60 hp to more than 800 hp. From irrigation systems and sprayers to combines, harvesters and more, there's a Cummins engine perfectly suited to help you get the job done, even in the most challenging environments. Visit cumminsengines.com or tweet us @cumminsengines for more information.
Product Roundups
-
Strip-Tillage Product Roundup 2018
Check out the latest strip-tillage products from some of the industry's leading suppliers. -
Combine Headers Product Roundup 2018
Check out the latest combine headers from some of the industry's leading suppliers. -
Snow Removal Product Spotlight 2018
Check out the latest in snow removal for 2018.
Top Store Items
Brand Loyalty in the Farm Equipment Business (PDF)
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
Brand Loyalty in the Farm Equipment Business
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
2018 Big Dealer Report
Since 2009, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.
2018 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast
Compiled and written by the editors of Ag Equipment Intelligence and in its 12th year, the 48-page Dealer Business Outlook & Trends Forecast breaks out dealers' 2017 outlook by country (U.S. and Canada), by U.S. region, by equipment brand and by the size of dealership. It also provides a status report and analysis of North American farm equipment industry retail sales & inventory data, and insightful used farm equipment pricing & inventory analysis.