This Week's Lineup:

• Owning the Narrative: Why Ag Retailers Must Tell Their Story
• Case IH Brick Ag Models
•  From the Field Podcast
• Another Day on the Farm for Jackson
• Why Small Dealers Have an Edge in a Tougher Market and What We Can All Learn From It

Since its launch in March, VitalityAI has expanded rapidly across VitalEdge's dealer and rental customer base, embedding AI directly into the day-to-day workflows that keep equipment running. 

Manufacturers serving the U.S. market remain cautious about production as they work to bring dealer inventories into balance with demand. AGCO, CNH and Deere have all reported lower production hours and a focus on balancing production with demand. 

During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America. 

The refreshed identity honors Butler’s agricultural history while bringing a more modern and focused look to the Butler Ag brand.

During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.