Industry News

DataPoint: Producers Rate High Input Costs as Top Limiting Factor for Financial Situation

kschmidt@lessitermedia.com — Wed, 29 Jul 2026 08:00:00 -0400

According to Purdue University’s July Ag Economy Barometer, high input costs were by far the most frequently cited constraint, selected by 42% of respondents.

Hutson Inc. Names Casey Seymour Senior Vice President of Asset Management

Tue, 28 Jul 2026 08:30:00 -0400

Moving Iron founder and longtime used equipment voice joins 27-store John Deere dealership group, effective August 1.

Sabanto Takes Autonomy ‘Leap’ with Bayer Investment

kschmidt@lessitermedia.com — Tue, 28 Jul 2026 08:00:00 -0400

Big news in the precision technology world. Sabanto takes another leap in its quest for widespread autonomy after receiving a big funding round from Leaps by Bayer, which is the strategic investment unit of Bayer.

Vibrant Credit Union Expands Equipment Lending with Manitou Group North America Partnership

Tue, 28 Jul 2026 00:00:00 -0400

Vibrant Credit Union has partnered with Manitou Group North America to offer consumer and small business equipment lending options—supporting the Manitou and GEHL brands and continuing to build a portfolio of leading equipment manufacturers across construction and agriculture.

Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program

Mon, 27 Jul 2026 08:01:00 -0400

Farm Equipment once again had a successful year with the Dealership of the Year program in 2026, and now it’s time to find 2027’s top dealers.

Sitting Down with Innovator Gregg Sauder

kschmidt@lessitermedia.com — Mon, 27 Jul 2026 08:00:00 -0400

Last Friday, the Ag Equipment Intelligence editors were at the Morton-Illinois headquarters of 360 Yield with company founder and CEO Gregg Sauder. Sauder, who sold his Precision Planting company in 2012 for $250 million to Monsanto, is seeing success with his new company, and namely his invention of the 360 Rain, an autonomous system to irrigate and bring manure nutrients to the root of the corn.

Oxbo ISOBUS Technology On Triple Mergers

Mon, 27 Jul 2026 00:00:00 -0400

With the introduction of its model year 2027 line of triple forage mergers, Oxbo is introducing a new standard feature - ISOBUS COMPATIBILITY.

Using Sensors to Measure Impact of ‘Soil Health Management’ Systems

nnewman@lessitermedia.com — Sun, 26 Jul 2026 08:00:00 -0400

Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.

Deere’s FTC Settlement Not a ‘Decisive Loss’

kschmidt@lessitermedia.com — Sat, 25 Jul 2026 08:00:00 -0400

The used equipment market is shifting, says Andy Campbell, director of insights for TractorZoom. And while it’s not a total recovery, it is becoming more predictable.

Howard Kuhns, Owner of Kuhns Equipment, Passed Away

jupchurch@lesspub.com — Sat, 25 Jul 2026 00:00:00 -0400

Howard Kuhns, owner of Kuhns Equipment, passed away Thursday, July 23, 2026.

Deere’s FTC Settlement & the Future of Ag Tech Innovations

kschmidt@lessitermedia.com — Fri, 24 Jul 2026 08:00:00 -0400

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.

Farm Equipment's Best of the Web: July 24, 2026

kschmidt@lessitermedia.com — Fri, 24 Jul 2026 00:00:00 -0400

This Week's Lineup:

Flashback Friday: James River Equipment Expansion
Built to Last: Family Legacy, Leadership & Growing Johnson Tractor ft. Patrick Johnson
Ryan Raguse on How Tech is Driving the Next Era of Dealership Support
Painting the Legacy of Horicon Works
25 Years of Serving Agriculture

VitalEdge Technologies Awarded 2026 Stevie Award

Thu, 23 Jul 2026 00:00:00 -0400

The company’s submission, “VitalityAI: Purpose-Built Innovation for Agricultural Technology,” was recognized as a Silver Award Winner.

How 3 Precision Specialists Go the Extra Mile to Achieve Greatness

nnewman@lessitermedia.com — Thu, 23 Jul 2026 00:00:00 -0400

From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.

SATISFYD Launches Signal, Bringing Experience Intelligence to Equipment Dealers

Tue, 21 Jul 2026 11:52:26 -0400

New AI insights capability analyzes existing customer feedback in under 60 seconds — surfacing the risks, patterns, and revenue opportunities dealers need to act on.

Crop Conditions Remain Good Despite Weather Concerns

Tue, 21 Jul 2026 00:00:00 -0400

Corn and soybean crop conditions are outperforming expectations despite recent weather concerns, according to Baird Equity Research, but improved forecasts could limit price gains.

Illustrative Guide to Lighting and Marking of Agricultural Equipment on Highways

jupchurch@lesspub.com — Tue, 21 Jul 2026 00:00:00 -0400

Illustrative Guide to provide a visual reference for the lighting and marking requirements of agricultural equipment operated on public roads.

Yetter Farm Equipment & Martin-Till Announce GBGI Partnership

nnewman@lessitermedia.com — Mon, 20 Jul 2026 00:00:00 -0400

Yetter Farm Equipment, Martin-Till, and GBGI are collaborating to allow farmers and dealers to purchase GBGI planter replacement parts directly from Yetter Farm Equipment & Martin-Till.

Farm Equipment's Best of the Web: July 17, 2026

jupchurch@lesspub.com — Fri, 17 Jul 2026 00:00:00 -0400

This Week's Lineup:

"We Dislike John Deere but Probably Not for the Reason You Think"
The Evolution of American Agriculture Through the Lens of LIFE Magazine Photographers
Chaseburg Veteran Receives New Tractor Through National Program
Remarketing Equipment
10 Forgotten Tractors That Refused to Die

Lessiter Media Welcomes Veteran Media Sales Leader Dale Jackman

Thu, 16 Jul 2026 15:29:51 -0400

Jackman will work with customers to develop integrated marketing programs across the company's industry-leading brands, digital platforms and live events.

DataPoint: Irrigated Area Increased 10-fold, Per Acre Water Use has Declined

kschmidt@lessitermedia.com — Thu, 16 Jul 2026 08:00:00 -0400

Irrigated agriculture in the U.S. has expanded significantly since it was first included in the Census of Agriculture in 1890, according to USDA.

Sabanto Takes Autonomy ‘Leap’ With Bayer Investment

nnewman@lessitermedia.com — Thu, 16 Jul 2026 00:00:00 -0400

Craig Rupp says the investment from Leaps by Bayer validates the direction Sabanto is headed and adds credibility to its product, marking a shift from asking “if” autonomy will work in agriculture to asking “when” it will be widely available.

‘New Normal’ for Used Equipment Market

kschmidt@lessitermedia.com — Wed, 15 Jul 2026 08:00:00 -0400

The used equipment market is shifting, says Andy Campbell, director of insights for TractorZoom. And while it’s not a total recovery, it is becoming more predictable.

NAEDA Cost of Doing Business Study Now Open

Wed, 15 Jul 2026 00:00:00 -0400

The 2026 Cost of Doing Business Study (CODB) is underway, and the North American Equipment Dealers Assn. is asking dealers to submit financials to help reach their goal of 100+ participants.

Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing

Tue, 14 Jul 2026 07:00:00 -0400

Sabanto, a leader in autonomous retrofit technology for agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, DCVC, and Yara.

MAC Welcomes Industry Veteran, George Keen as Advisor

Tue, 14 Jul 2026 00:00:00 -0400

MAC is pleased to announce that George Keen has joined the organization as an Advisor.

New Dealership Minds Summit Session Added: The Impact for DEALERS on Recent Right to Repair & FTC Rulings

Mon, 13 Jul 2026 12:24:54 -0400

In this special session, industry experts candidly cover the immediate, intermediate and long-range ramifications – and risks – for dealers on the just-announced FTC rulings and class-action settlements.

Farm Capital Index Drops in June

kschmidt@lessitermedia.com — Mon, 13 Jul 2026 08:00:00 -0400

Farmer sentiment fell again in June according to the latest Purdue University-CME Group Ag Economy Barometer, dropping from 119 in May to 113 points in June.

U.S. Crop Conditions Improve, But Dryness Concerns Grow in Nebraska and Dakotas

Mon, 13 Jul 2026 00:00:00 -0400

Corn and soybean rating edged higher in the latest Crop Progress report, but Baird Equity Research warns that hot, dry weather in key producing states could increase market volatility as crops enter critical development stages.

FEMA Welcomes NorthBuilt as New Preferred Technology Partner

Mon, 13 Jul 2026 00:00:00 -0400

The Farm Equipment Manufacturers Association (FEMA) is pleased to announce NorthBuilt as its preferred technology partner, effective July 1, 2026.