Industry News

CNH Announces Agreement to Form a Joint Venture by Selling a 70% Interest in its Construction Equipment Business to Kobelco Construction Machinery

Mon, 09 Nov 2026 07:43:54 -0500

“This transaction significantly advances CNH’s portfolio simplification and sharpens our focus on agriculture in line with our Path to 2030,” said Suzanne Heywood, Chair of the CNH Board of Directors.

[Video] Selling Results, Not Horsepower: Why Dealer Support is the New Competitive Advantage

nnewman@lessitermedia.com — Mon, 09 Nov 2026 05:30:00 -0500

In this video, Casey Niemann, founder of AgriSync, joins managing editor Noah Newman for a conversation about the evolving role of precision specialists and his upcoming Kickoff Presentation at the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis. Sign up at PrecisionSummit.com!

DataPoint: Foreign-Held Agricultural Land Reaches 47.24 Million Acres

kschmidt@lessitermedia.com — Sun, 08 Nov 2026 07:00:00 -0500

According to USDA's 2024 Agricultural Foreign Investment Disclosure Act report, foreign investors held interests in approximately 47.24 million acres of U.S. agricultural land, an increase of roughly 2.34 million acres compared to 44.9 million acres in 2023. This represents an increase of approximately 3% over the previous year.

4 Paths Emerge for AI in Ag

kschmidt@lessitermedia.com — Sat, 07 Nov 2026 07:00:00 -0500

During the Farm Equipment Manufacturers Association Fall Convention in New Orleans, Chris Hunsaker, CEO and founder of Acuitus Ag, shared an outlook for autonomy and AI in ag. He says there are 4 pathways emerging as ag companies look to apply AI into their machinery and equipment.

AGCO 3Q Net Sales Down 9%

kschmidt@lessitermedia.com — Fri, 06 Nov 2026 07:00:00 -0500

AGCO reported its third quarter results on Oct. 29. Net sales for the quarter were $2.3 billion, down 8.6% vs. the same period last year. For the first 9 months, net sales were up just shy of 1% to $7.2 billion.

Farm Equipment's Best of the Web: November 6, 2026

jupchurch@lesspub.com — Fri, 06 Nov 2026 00:00:00 -0500

This Week's Lineup:

40+ Years in the Parts Department: How Much Has Changed?
Remembering Don Landoll: What a Legend Taught Me About People, Pride and Purpose
Markets Now Closes 11/3 Ag Markets See Bloodbath as Funds Sell on Election Uncertainty & Peace Talks
What Does the Future of the Equipment Industry Look Like When You're Standing at the Center of It?
One Step Close to the Reveal

Precision Specialist Enjoys Unpredictable Nature of New Role

nnewman@lessitermedia.com — Thu, 05 Nov 2026 07:00:00 -0500

I had the chance to spend a day in the cab with Ryan Lynch, ag technology sales specialist for Ziegler Ag in Altoona, Iowa. Ryan worked as a service advisor and sales support rep for the dealership for several years before taking on this new role about 6 months ago.

[Video] 2026 Shortline Legends Hall of Fame Award Ceremony

Thu, 05 Nov 2026 00:00:00 -0500

At the 2026 FEMA/EMDA Meeting in New Orleans, La., we honored the the recipients of the 2026 Shortline Hall of Fame award.

John Deere Announces Factory Closures in Iowa

Wed, 04 Nov 2026 13:32:30 -0500

As markets, technologies, and customer expectations evolve, John Deere continually evaluates its manufacturing footprint to ensure it is well-positioned to serve customers and compete globally.

‘Muted Growth’ Expected for Farm Equipment Manufacturing in 2027

kschmidt@lessitermedia.com — Wed, 04 Nov 2026 07:00:00 -0500

During the Farm Equipment Manufacturers Association Fall Convention in New Orleans, Patrick Luce and Jeremy Bess, principal economists with Stantec, provided an economic outlook for 2027, breaking down some of the trends they are seeing in markets that impact the farm equipment manufacturing industry.

Premier Equipment Announces Brampton Location Closure

Tue, 03 Nov 2026 16:26:22 -0500

Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton.

Wright Implement Expands to 23 Locations with Acquisition of 8 Meade Tractor Stores

Tue, 03 Nov 2026 08:41:54 -0500

This expansion brings Wright Implement to 23 locations across Kentucky and Indiana.

Economists Expect 'Muted Growth' in Ag Equipment Industry

kschmidt@lessitermedia.com — Tue, 03 Nov 2026 07:00:00 -0500

In this episode of On the Record, brought to you by Associated Equipment Distributors, we share an economic outlook on the ag equipment industry from Patrick Luce and Jeremy Bess, principal economists with Stantec

John Deere Announces an Industry-Leading Eligible Parts Warranty

Mon, 02 Nov 2026 13:25:15 -0500

The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.

Lessiter Media Welcomes Aaron Hardt as Account Representative

Mon, 02 Nov 2026 00:00:00 -0500

Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced that Aaron Hardt will join its sales team as Account Representative.

Lessiter Media Names Jaimie Dworak Event Manager

Mon, 02 Nov 2026 00:00:00 -0500

Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced the appointment of Jaimie Dworak as Event Manager.

Don Landoll: Farm Equipment Industry Loses a True Industry Great

mlessiter@lesspub.com — Sun, 01 Nov 2026 00:00:00 -0400

Landoll Corp. founder and legend Don Landoll has passed at age 83. His story of meager beginnings is not only one of the greatest in industry history, but one of the great stories in all of American business and industry.

[Video] Drago Maximizes Warehouse Storage, Efficiency with Modula Lift

nnewman@lessitermedia.com — Fri, 30 Oct 2026 06:30:00 -0400

Devin Bollig, parts and warehouse supervisor, gives us an up-close look at how Modula Lift — an automated vertical lift module — transformed how Dragotec stores and ships critical components from its Fenton, Iowa warehouse.

Farm Equipment's Best of the Web: October 30, 2026

jupchurch@lesspub.com — Fri, 30 Oct 2026 00:00:00 -0400

This Week's Lineup:

90-Year-Old Farming Legend
Young Farmers Put Precision Ag Technology to Work
Lessiter Media Reunion
National Pumpkin Day!
Reality of the Farm Economy

MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence

Thu, 29 Oct 2026 13:30:12 -0400

The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.

New Drago GT+ Corn Head Raises the Bar on Yield Capture, Durability & Harvest Efficiency

Thu, 29 Oct 2026 10:30:12 -0400

The new features of the GT+ include redesigned poly with a smoother, curved profile that slopes toward the auger for better material flow, a rear pan shape and kernel barrier that keep more grain moving to the auger, and ear sweeps that reduce material drag under the head.

[Video] In-Depth Look at New Drago GT+ Corn Head

nnewman@lessitermedia.com — Thu, 29 Oct 2026 10:30:00 -0400

We paid a visit to Dragotec USA headquarters in Fenton, Iowa, for a look at the new Drago GT+ corn head. In this video, Dustin Bollig, Dragotec vice president of sales and marketing, highlights what dealers should know about the Drago GT+.

LEMKEN Strengthens Its Sales Organization and Restructures Its Management Board

Wed, 28 Oct 2026 11:31:07 -0400

The family-owned company will be jointly managed by 3 managing directors in future. Robert von Keudell will take responsibility for Sales, while the current CEO, Anthony van der Ley, will move into an advisory role.

AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year

Wed, 28 Oct 2026 08:23:38 -0400

The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.

Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership

Mon, 26 Oct 2026 09:01:15 -0400

Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.

SurePoint Ag Systems Announces Its Dealer Excellence Award Winners

Mon, 26 Oct 2026 08:21:40 -0400

Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.

Quicke Strengthens Canadian Dealer Support with New Sales Representation in Ontario and Western Canada

Fri, 23 Oct 2026 10:27:39 -0400

DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales & Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.

Canadian Dealer AgWest Granted Creditor Protection

Fri, 23 Oct 2026 09:00:18 -0400

The Manitoba Court of King’s Bench granted AgWest protection under the Companies’ Creditors Arrangement Act on Oct. 13, following an application by Bank of Montreal.

Farm Equipment's Best of the Web: October 24, 2026

jupchurch@lesspub.com — Fri, 23 Oct 2026 00:00:00 -0400

This Week's Lineup:

Smarter Combines, Grain Carts and Harvest Automation with Ag Leader
WB Global Services' Tech Tip
Inside the Collaboration of Competing Manufacturers
When Tractor Giants Fall: Two Old-Timers Tell All!
"Berry Good Luck!"

Industry News

CNH Announces Agreement to Form a Joint Venture by Selling a 70% Interest in its Construction Equipment Business to Kobelco Construction Machinery

[Video] Selling Results, Not Horsepower: Why Dealer Support is the New Competitive Advantage

DataPoint: Foreign-Held Agricultural Land Reaches 47.24 Million Acres

4 Paths Emerge for AI in Ag

AGCO 3Q Net Sales Down 9%

Farm Equipment's Best of the Web: November 6, 2026

Precision Specialist Enjoys Unpredictable Nature of New Role

[Video] 2026 Shortline Legends Hall of Fame Award Ceremony

John Deere Announces Factory Closures in Iowa

‘Muted Growth’ Expected for Farm Equipment Manufacturing in 2027

Premier Equipment Announces Brampton Location Closure

Wright Implement Expands to 23 Locations with Acquisition of 8 Meade Tractor Stores

Economists Expect 'Muted Growth' in Ag Equipment Industry

Top 10 Farm Equipment Industry Stories in October 2026

John Deere Announces an Industry-Leading Eligible Parts Warranty

Lessiter Media Welcomes Aaron Hardt as Account Representative

Lessiter Media Names Jaimie Dworak Event Manager

Don Landoll: Farm Equipment Industry Loses a True Industry Great

[Video] Drago Maximizes Warehouse Storage, Efficiency with Modula Lift

Farm Equipment's Best of the Web: October 30, 2026

MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence

New Drago GT+ Corn Head Raises the Bar on Yield Capture, Durability & Harvest Efficiency

[Video] In-Depth Look at New Drago GT+ Corn Head

LEMKEN Strengthens Its Sales Organization and Restructures Its Management Board

AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year

Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership

SurePoint Ag Systems Announces Its Dealer Excellence Award Winners

Quicke Strengthens Canadian Dealer Support with New Sales Representation in Ontario and Western Canada

Canadian Dealer AgWest Granted Creditor Protection

Farm Equipment's Best of the Web: October 24, 2026