Precision Farming Sales & Service

Precision Farming Sales & Service

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3 Takeaways from Plugfest 2019

With continued compatibility progress, the AEF looks to enhance implement functionality and database access.
Engineers with 68 different ISOBUS components — from virtual terminals to a programmable tractor chair — were scattered across nearly 35 tables during the 3-day Agricultural Electronics Foundation (AEF) Plugfest, May 7-9 in Lincoln, Neb.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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