Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com

ARTICLES

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Dealership of the Year

Marketing, Messaging and Metrics Combine for Impact

A conversation with Shila Shreve, Marketing and Communications Manager at Lowe & Young
In this deep-dive discussion with Farm Equipment, Lowe & Young’s Marketing Director Shila Shreve shares the key components that drive Lowe & Young to generate strong growth and loyalty. The 2025 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).
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Dealership of the Year | Small Operation

Driving Dealer Success with a Focus on Culture & Customer

With a single store & one small parts location, this Ohio dealership’s management drives growth with a laser focus on people & service to achieve steady growth

With a single store & one small parts location, this Ohio dealership’s management drives growth with a laser focus on people & service to achieve steady growth. The 2025 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).


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Deere Addresses Plans to Offset Tariff Impacts

A recent Wall Street Journal article offers insight from Deere’s CFO on ways the farm equipment manufacturer is working to offset the impact of Trump Administration tariffs.
John Deere faces weak demand from the combination of lower crop prices along with higher farmer production costs, and the company’s anticipation of over $500 million in costs from tariffs.
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Farm Equipment

2025 Dealership of the Year

  • Mazergroup - Large Operation
  • Lowe & Young - Small Operation 
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