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A look at the business side of selling equipment, including what numbers to measure in your dealership and how successful farm equipment dealers manage absorption, cashflow and inventory turns.

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Burenga
Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
September 19, 2018 | Posted in Best Practices, Operations & Finance
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Burenga
Conversations with Ag Equipment's Entrepreneurs

Worksaver Faces Challenges Head On & Embraces Change

Worksaver turned a business around amid the 1980s ag crisis and later survived the bankruptcy of one of its largest customers
September 16, 2018 | Posted in Best Practices, Operations & Finance
Tom and Tim Burenga of Worksaver detail the company's origin story, their early memories and the differences between yesterday and today's farmer, during an "off-the-cuff"interview with Farm Equipment.
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Kirby
Conversations with Ag Equipment's Entrepreneurs

Kirby Manufacturing Evolves from Dealer to Manufacturer While Navigating California's Dairy Industry

Ric Kirby explains the company’s evolution from dealer to manufacturer, some entertaining sales and demo techniques, their growing international business and memories of the day the team rallied behind a commitment to one another to weather a financial hardship.
September 10, 2018 | Posted in Best Practices, Operations & Finance, Manufacturer News
Ric Kirby discusses how his family and company navigated the California dairy industry and went from manufacturing the first self-unloading forage wagon to other products, including a vehicle to assist presidential customers.
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business-374
U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
By Alex Zank posted on August 30, 2018 | Posted in Data & Forecasts, Operations & Finance, Dealership Marketing
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Industry-Consolidation
Industry Consolidation Part 3

What’s Driving Consolidation Among Farm Equipment Dealers?

Farmer consolidation and growing capital requirements for dealers has contributed to the need for dealerships to expand and grow.
By Kim Schmidt posted on August 29, 2018 | Posted in Dealers on the Move, Operations & Finance, Dealer Succession
All aspects of the ag industry have been consolidating over the last several years, and it seems to have picked up recently. This is no different for farm equipment dealerships. Some of the consolidation is being led by the major equipment manufacturers, some of it is in response to farm consolidation (see “Farms Shrinking in Number, Growing in Size,” page 12), and still some is due to dealer owners exiting the industry.
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Webinar: Tax-Favored Benefits: A Key Retention Tool for Farm Equipment Dealers

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Farm Equipment Videos

On the Record: Dealers Respond to Hurricane Florence

On the Record: Dealers Respond to Hurricane Florence

In this week's episode we report on the leadership change at Buhler Industries and provide a look at some of the damage caused by Hurricane Florence in North and South Carolina. In this week's Technology Corner segment, Jack Zemlicka takes a look at Redline Equipment's test plot in Gas City, Ind. Other topics include worldwide tractor sales for the first 8 months of the year, preliminary results to Ag Equipment Intelligence's 2019 Dealer Business Outlook & Trends survey and the competition in the combine market.
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Yetter Farm Equipment

Built on 88 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope

Machinery Scope

Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
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