Operations & Finance

A look at the business side of selling equipment, including what numbers to measure in your dealership and how successful farm equipment dealers manage absorption, cashflow and inventory turns.


Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Conversations with Ag Equipment's Entrepreneurs

Worksaver Faces Challenges Head On & Embraces Change

Worksaver turned a business around amid the 1980s ag crisis and later survived the bankruptcy of one of its largest customers
Tom and Tim Burenga of Worksaver detail the company's origin story, their early memories and the differences between yesterday and today's farmer, during an "off-the-cuff"interview with Farm Equipment.
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Conversations with Ag Equipment's Entrepreneurs

Kirby Manufacturing Evolves from Dealer to Manufacturer While Navigating California's Dairy Industry

Ric Kirby explains the company’s evolution from dealer to manufacturer, some entertaining sales and demo techniques, their growing international business and memories of the day the team rallied behind a commitment to one another to weather a financial hardship.
Ric Kirby discusses how his family and company navigated the California dairy industry and went from manufacturing the first self-unloading forage wagon to other products, including a vehicle to assist presidential customers.
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Industry Consolidation Part 3

What’s Driving Consolidation Among Farm Equipment Dealers?

Farmer consolidation and growing capital requirements for dealers has contributed to the need for dealerships to expand and grow.
All aspects of the ag industry have been consolidating over the last several years, and it seems to have picked up recently. This is no different for farm equipment dealerships. Some of the consolidation is being led by the major equipment manufacturers, some of it is in response to farm consolidation (see “Farms Shrinking in Number, Growing in Size,” page 12), and still some is due to dealer owners exiting the industry.
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