In today’s market, many ag dealers are looking for new ways to diversify revenue and strengthen their business model. Rental is gaining attention as one potential path. But success takes more than adding equipment to a fleet. It requires the right strategy, operations, and customer fit.
Preston McGhee, Corporate Rental Director at James River Equipment, shares a practical conversation on what it really takes to build rental into a dealership. We discuss how to assess the opportunity, the operational realities behind a successful rental offering, and how dealers can determine whether rental makes sense for their business.
Key Takeaways
- How to determine if rental makes sense for your business
- What it takes to build a successful rental strategy
- Common challenges dealers should plan for before getting started
- How rental can create new revenue from existing assets
- Where to start if you decide rental is worth exploring
This webinar is brought to you by Farm Equipment and VitalEdge.
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About the Speakers
Ross Johnson — Director of Integrated Rental Sales, VitalEdge Technologies
Ross Johnson brings over a decade of rental experience, including seven years with Caterpillar Inc., to his role leading sales growth and marketing strategy at VitalEdge Technologies.
Preston McGhee — Corporate Rental Director at James River Equipment
Preston McGhee is the Corporate Rental Director for James River Equipment, bringing more than a decade of experience in the rental industry to his role. Before joining James River Equipment, he spent over 10 years building expertise and leadership in equipment rental operations. Based in North Carolina, Preston is passionate about delivering value to customers and driving growth across the organization. Outside of work, he enjoys golfing, shooting sporting clays, and spending time on the lake with his family.
