Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.



Van Wall Diversifies with Solar Energy Part of their Business

Don Van Houweling, owner of Van Wall Equipment and Van Wall Energy, and Jake West, a solar salesperson for Van Wall Energy discuss the impact of making solar energy a part of their business.
Van Wall Equipment expanded its business in 2009 to include renewable energy after meeting with BTI, a John Deere dealer in central Kansas that was an Endurance Wind distributor.
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11th Annual Precision Awards Program Honors Top North American Dealer

LandPro Equipment is Precision Farming Dealer’s Most Valuable Dealership for 2023.
The 2023 recipient of Precision Farming Dealer’s 11th annual Most Valuable Dealership is LandPro Equipment, founded in 2017 with 20 locations across western New York, eastern Ohio and northwest and central Pennsylvania.
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[Video] VitiBot Introduces Autonomy to Vineyards with Bakus

France-based robotics company VitiBot presents Bakus, an electric autonomous tractor designed for work in vineyards. Four wheel drive and four wheel steering allow for increased maneuverability as well as a remote control functionality via a phone app means that Bakus can handle the delicate work necessary in running a vineyard. Currently available in Europe and being introduced to the Californian market, VitiBot also accepts direct sales for interested dealers.
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[Video] Swarm Farm Robotics Expands Autonomous Farming in Australia and Beyond

Ag technology company Swarm Farm Robotics discuss how their experiences on Australian farms helped inform the decision making when developing their robots. Having grown to more than one million acres using their robots, the company is looking to expand their operations outside of Australia. Their integrated autonomous equipment revolves around using a base robot platform which is then customized for the needs of that farm by partnering with third party manufacturers.
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