Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.


Ag Tire Talk

Recommended vs. Acceptable Wide Rim Impact

Most rim widths are set by TRA standards and follow a rule for the overall width of the tire. But because IF and VF tires “squat” further and that outward pressure under loads puts more stress and “pull” on the bead areas, if and VF rim fitments are normally always one size larger — 1 to 2 inches — than a standard tire or the same width.

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Checking in on the Rural Lifestyle Market

The rural customer and their unique equipment and service needs continues to be a key component of most successful ag dealerships. With that in mind, we’ll also continue to provide insight to that market digitally via and now also with periodic dedicated Rural Lifestyle Dealer pages in Farm Equipment

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A Look Back at Some of Ag’s Top Shortline Innovations

Innovation in the ag equipment market is often led by the nimbler shortline manufacturers.

The most innovative companies are often shortline manufacturers, who can be nimbler and more reactive to change. In fact, 90% of farmers surveyed said they agreed with the statement “Independent manufacturers are the driving force for the technological advancements in their respective niche product segments.”

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Fennig Equipment Finds its Niche as Shortline Only Dealer

Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.
After 21 years working as a parts manager for an AGCO dealership, Gary Fennig left the dealership to go help with the family’s crop insurance business. But he didn’t stay away from selling equipment long, starting Fennig Equipment along with brothers Mike, Todd and Ryan, just a year later in 2011.
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Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

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