Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.

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Variable Intensity Tillage Offers Solutions for Varying Soil Conditions

By tilling fields according to soil type and residue conditions, growers will be able to control erosion, save time and fuel and maintain the productivity of their soils.
As precision agriculture honed practices for planting, fertilizing, watering and harvesting crops over the past 20 years, it has lagged somewhat in helping farmers with what many say is historically the most important factor of agriculture — preparing a proper seedbed for planting and protecting the soil for future crops.
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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Ahead of the Curve: Soil Microbes are Building Blocks of Soil Organic Matter

Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Ahead of the Curve: Soil Microbes are Building Blocks of Soil Organic Matter

Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Tribine Harvester Moves Out of R&D and Into Production

James Shurts, the new COO for Tribine, discusses the company’s strategy for marketing and servicing its farmer-direct product.
The Tribine harvester first got the industry talking in 2013 when the prototype was first introduced in Kansas City at AG Connect. The Tribine provides two traditional functions, threshing and separating, plus the third function that involves a grain cart transporter. The Tribine was created to address several issues facing today's farms, such as the impact of labor shortages and reducing compaction. It brings together several functions for increased efficiency and productivity.
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