Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.

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Ag Equipment Entrepreneurs

Worksaver’s Winding Path to Success

Tom Burenga and son Tim Burenga have built Worksaver into a diversified shortline manufacturer after making tough decision to give up 50% of its business.
When Worksaver Inc. first entered the equipment business, its focus was much different than it is today. After building implements and attachments under its own brand and for farm and home stores, a decade ago it abandoned the latter market and sacrificed 50% of its business to pursue a more lucrative niche.
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Variable Intensity Tillage Offers Solutions for Varying Soil Conditions

By tilling fields according to soil type and residue conditions, growers will be able to control erosion, save time and fuel and maintain the productivity of their soils.
As precision agriculture honed practices for planting, fertilizing, watering and harvesting crops over the past 20 years, it has lagged somewhat in helping farmers with what many say is historically the most important factor of agriculture — preparing a proper seedbed for planting and protecting the soil for future crops.
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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Farm Equipment

No More Order Takers: Strategies for Motivating & Improving Your Sales Team

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