Oregon hay farmer wanted a square baler to produce heavier bales & last longer, but none of that mattered if the dealer couldn’t maximize his customer’s uptime during a tight production window

“Man, this Strip-Till Section just keeps getting bigger and bigger every year.” That was my first thought as I started flipping through the Farm Progress Show Official Program book while chugging coffee, shortly after arriving at the nation’s largest outdoor farm show.

Specialized equipment presents unique opportunities for shortline dealers to highlight product knowledge in niche markets

A look inside dealer relationships from the vantage point of a shortline equipment sales veteran

For most of the farm machinery business, the big sign out front commands the lion’s share of investment, time and attention — and the major-lines monitor it, of course.

Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.

Over 400 farmers, agronomists, researchers, educators, dealers and manufacturers packed the President Abraham Lincoln Hotel in downtown Springfield, Ill., for the 13^th annual National Strip-Tillage Conference.

Kinze and Yetter unveiled the new Falcon SF700 strip-till system at the Kinze Innovation Day in Williamsburg Iowa, Tuesday, June 23. Andy Thompson, strip-till product director for Yetter, and Todd Kniffen, senior VP of engineering, introduced the new unit to over 150 farmers in attendance.

Mark Reid, co-founder of Opervia and CEO
of Atlantic Tractor, pitches his all-in-one software platform, Alex German, CEO of German-Bliss Kubota, details DealerTech Solutions’ suite of AI tools that are purpose-built for farm equipment dealerships,