Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.

ARTICLES

Dan Crummett

Ahead of the Curve: Planting with Water-Jet Technology

Increasing interest in cover-crop farming across North America has a Canadian firm busy testing high-pressure water jet technology as a way to enable planters to cut through substantial amounts of residue without disturbing the soil.
Canadian firm developing ultra-high-pressure water jet system for planting through heavy residues and in hard soils with little soil disturbance. Look for possible retrofit kits for popular planters.
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Conversations in Ag

Research: Can It Be a Dealership’s Business?

An on-farm researcher and iron dealership agronomist share what areas of opportunity exist for machinery dealers to prove out methods of independent seed and chemical sales.
Marion Calmer and Mark Truster sat down during the National No-Tillage Conference to discuss the natural intersection — and blurred lines — between agronomic research and equipment sales, along with opportunities for today's evolving machinery dealer to reduce the risk of assumption based investments by farm customers.
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Conversations in Ag

Two Sides Examine 2-Step Distribution

Mark Tibbets of General Implement Distributors and Craig Harthoorn of H&S Manufacturing, sat down during the Equipment Marketing & Distribution Assn. fall meeting to discuss the 2-step distribution model, which has become less common in today’s marketplace. The two executives agree the best manufacturer-distributor relationships work because of honest communication, especially throughout competition and crises.
Mark Tibbets of General Implement Distributors and Craig Harthoorn of H&S Manufacturing, sat down during the Equipment Marketing & Distribution Assn. fall meeting to discuss the 2-step distribution model, which has become less common in today’s marketplace. The two executives agree the best manufacturer-distributor relationships work because of honest communication, especially throughout competition and crises.
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Conversations in Ag

Early Experience & Advantage in European Brands

Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.
Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.
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Conversations in Ag

Hemp’s Future: What Will Happen When the Dust Settles?

Despite working some 700 miles apart, Bryan Parr of Legacy Hemp and Bob Pearce from the University of Kentucky have a lot in common when it comes to their work in the hemp space. As industry experts and frequent consultants for hemp growers in their areas, Parr and Pearce were able to discuss the current state of the growing hemp industry and how hemp fiber might be the key to hemp’s future as a cash crop.
Despite working some 700 miles apart, Bryan Parr of Legacy Hemp and Bob Pearce from the University of Kentucky have a lot in common when it comes to their work in the hemp space. As industry experts and frequent consultants for hemp growers in their areas, Parr and Pearce were able to discuss the current state of the growing hemp industry and how hemp fiber might be the key to hemp’s future as a cash crop.
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Conversations in Ag

Shortliners Ask: Is Ag’s Future Autonomous?

Landoll’s Farm Equipment Sales Manager, Jamie Meier, and Cory Beaujot, manager of Business Development for SeedMaster Mfg. Inc. and DOT Technology Corp., recently sat down to talk trends in ag and what farming will be like in the near future.
Landoll’s Farm Equipment Sales Manager, Jamie Meier, and Cory Beaujot, manager of Business Development for SeedMaster Mfg. Inc. and DOT Technology Corp., recently sat down to talk trends in ag and what farming will be like in the near future.
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