Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.

ARTICLES

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Niche Equipment Markets

Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
Aftermarket upgrades give growers an opportunity to turn their existing equipment into high-tech precision agriculture machinery. For the industry to build broader adoption, dealers must play a pivotal role.
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Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
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Niche Equipment Markets

How to Sell: High-Speed Tillage

A good demo is the key, and that requires good upfront planning so the customer can see how a highly versatile high-speed disc can help meet their specific wants and needs
Is it true? Is there such a thing as a piece of equipment that actually sells itself? According to several dealers who are having success with high-speed tillage, this is about as close as it can get.
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PRODUCTS

Big Shortliner Report Cover

Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers (PFD)

$199.00
This first-of-its-kind report, "The Big Shortline Report: A Listing of Specialty Ag Equipment Manufacturers" is the result of an exhaustive 2-year project by Ag Equipment Intelligence editors to aggregate the key business metrics of more than 120 shortline equipment manufacturers throughout the U.S. View
Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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2015 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2015" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Cover

2013 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2013" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Cover

2011 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2011" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View

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