Niche Equipment Markets

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Ag Equipment Entrepreneurs

Horsch Builds Global Farm Equipment Company through Educating Farmers

Michael Horsch got his start building machinery for his family’s farm. He built his company around educating farmers on new farming practices, rather than trying to sell them equipment.
Most seasoned salespeople will attest that the toughest and most time consuming sale occurs when having to educate customers about how products will benefit them.
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Ahead of the Curve: Soil Microbes are Building Blocks of Soil Organic Matter

Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Ahead of the Curve: Soil Microbes are Building Blocks of Soil Organic Matter

Cover crops and the need to leave residue in the field throughout the season may get even more important in farm management over the next several years as researchers are learning both provide nourishment for soil microbes — and those microbes are actually far more important to building soil organic matter than previously thought.
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Tribine Harvester Moves Out of R&D and Into Production

James Shurts, the new COO for Tribine, discusses the company’s strategy for marketing and servicing its farmer-direct product.
The Tribine harvester first got the industry talking in 2013 when the prototype was first introduced in Kansas City at AG Connect. The Tribine provides two traditional functions, threshing and separating, plus the third function that involves a grain cart transporter. The Tribine was created to address several issues facing today's farms, such as the impact of labor shortages and reducing compaction. It brings together several functions for increased efficiency and productivity.
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Ahead of the Curve

Ahead of the Curve: Written-Pole Electric Motors Provide 100 Horsepower Ratings on Single-Phase Utility Power

The high cost of installing three-phase electrical service to rural areas, whether for irrigation pumps or grain-handling motors, may not be as necessary as commonly thought thanks to the maturing of an electrical-engineering concept developed over the past 25 years.
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