Gregg Wartgow

Contributing Writer


How To Sell

Minimum Tillage, Maximum Payback

Explaining the cost savings potential of strip-till is pretty straightforward, but setting a grower up with the right rig for their specific situation requires effort, engagement and expertise
Most growers will pay attention when you start talking about how they can reduce fertilizer use and tillage passes, all while maintaining or even improving yield.
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Niche Equipment Markets

Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
Aftermarket upgrades give growers an opportunity to turn their existing equipment into high-tech precision agriculture machinery. For the industry to build broader adoption, dealers must play a pivotal role.
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Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
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Niche Equipment Markets

How to Sell: High-Speed Tillage

A good demo is the key, and that requires good upfront planning so the customer can see how a highly versatile high-speed disc can help meet their specific wants and needs
Is it true? Is there such a thing as a piece of equipment that actually sells itself? According to several dealers who are having success with high-speed tillage, this is about as close as it can get.
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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 

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rural market optimism
2021 Rural Lifestyle Dealer Business Trends & Outlook

Rural Lifestyle Dealers’ Optimism Remains Strong

Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.
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