A Clearer Path to Autonomy Adoption
The predictable, repetitive work on a sod farm lends itself to automation, helping growers reduce labor costs while improving product quality
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ARTICLES
Patience, Paperwork & Navigating the Process
Dealers who make a commitment to earning public sector business could see a relatively stable stream of income for years to come
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Unmanned Aerial Advantage
To help pioneer a new technology like a spray drone, dealers need as much understanding of the process as they do the product
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Focus on Cost-Saving Speed & More Nutritious Feed When Selling Hay Mergers
Dealers can help farmers overcome their initial sticker shock by highlighting the many ways a hay merger can benefit their operations from both an economic and agronomic standpoint
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A Formula for Success Selling Feed-Processing Equipment
Feed mills and TMR mixers have a pretty straightforward job to do, but setting customers up for success requires an understanding of what animals they’re feeding and what they’re looking to feed them
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Insights on Effective Org Structures for Growing Dealerships
3 common organizational structures used in the farm equipment industry each have their place. Choosing the right one largely depends on the size, growth and diversity of the dealership as a whole.
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Keeping an Eye on Industrial Hemp
Hemp acreage has plummeted over the past 5 years, but there still is an active market with plenty of potential — and plenty of specialized equipment needs
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Niche Equipment Markets
Closing the Cover Crop ROI Gap
Cover crop use is on the rise & dealers can help expand the acreage even more by helping growers see the nearer-term payback from using the right equipment
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How To Sell
Minimum Tillage, Maximum Payback
Explaining the cost savings potential of strip-till is pretty straightforward, but setting a grower up with the right rig for their specific situation requires effort, engagement and expertise
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Niche Equipment Markets
Aftermarket Kits Let Customers Update Tech on Older Units
Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
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Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
How to Scale — Without Losing Customer-First Roots
Tracking North America’s Largest Dealer Groups
Will There Ever Be Enough Technicians?
Must Read Free Eguides
Download these helpful knowledge building tools
- What Your Salespeople Need: A Sales Skills Checklist
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- Ag Equipment Intelligence Book of Data Points (2nd Edition)
- Ag Equipment Intelligence Book of Lists (2nd Edition)
Farm Equipment Videos
CNH Doubles Down on Precision Tech
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial’s goals for growing its precision business by 2030.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Farmers Edge
GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.