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For the 2025 Dealership of the Year (DOY), the judges chose Brandon, Man.,-based Mazergroup in the large operation category and Lowe & Young of Wooster, Ohio, in the small operation category. The recipients competed against a field of over 50 North American dealers nominated by dealers, employees, customers, DOY alumni and equipment suppliers. More importantly, they join an exclusive list of 38 previous recipients — the Dealership of the Year Alumni Group.
By the Numbers
Combined, Mazergroup and Lowe & Young accounted for nearly $520 million in total revenue, with combined revenue per employee coming in at more than $1.1 million. Together, they also produced an average parts and service absorption rate of 86% for the year. The average return on assets for these 2 dealers was 10.9%. For comparison sake, the North American Equipment Dealers Assn.’s 2024 Cost of Doing Business Study found an average absorption rate of 71.37% and an ROA of 10.2%.
Dealership of the Year: A 21-Year Tradition
Farm Equipment’s Dealership of the Year program began in 2005 “to elevate farm equipment dealerships that are leading in best practices, operations management and customer care.”
Since then, 40 dealerships from the U.S. and Canada have been recognized.
They are joined by 57 dealers who have been identified as Best-in-Class Dealerships.
Together, these dealerships make up Farm Equipment’s Dealership of the Year Alumni Group and are instrumental in nominating their fellow dealers for recognition. To see the full list and coverage of the Dealership of the Year Alumni Group, visit Farm-Equipment.com/dealership-of-the-year-archive.
This year’s judging panel included Mark Foster, retired dealer executive, Jim Walker, retired OEM executive, and Arthur Ward, former dealer executive and now chief integration officer at Aberhart Group.
In 2024, Mazergroup grew its revenue by nearly 19% over 2023 for a total of $476 million. The company produced a ROA of 10.3%, the second highest in the over $100 million category. With an average revenue per employee of $1.1 million. “Mazergroup drove amazing business growth in the 3-year measurement and were the only one in the group to report growth in all 3 years,” said the judges.
Lowe & Young had revenues of over $43.5 million and an ROA of 11.4%, among the highest of all nominated dealers in either category. The dealership reported revenue growth each of the last 3 years. The single-store dealer achieved a 100% absorption rate and 37% market share in 2024. Lowe & Young had the second highest market share of all 2024 nominees.
Best-in-Class Dealerships
In addition to the Dealership of the Year recipients, Farm Equipment also recognized 2 dealerships as being “best-in-class.”
In the larger operation category, the recipient is P&K Equipment with 30 locations in Oklahoma, Arkansas, Iowa and Illinois and 715 employees. The company reported revenues of $721 million and a ROA of 3.8%. P&K’s market share came in at 50% overall, and its parts and service absorption rate was 75%.
Also best-in-class in the large operation category is Messick’s Farm Equipment, with 8 locations in Pennsylvania and 280 employees. The company reported revenues of $190 million and a ROA of 15%. Messick’s market share came in at 35%, and its parts and service absorption rate was 99%
Dealership of the Year Alumni Group
On average and based on data at the time of the award, this group represents revenues of $136.9 million, ROA of 15.4%, market share of 47% and parts & service absorption of 86.82%. Revenues reported by all recipients total more than $8.2 billion.
2025: Mazergroup, Brandon, Man. – Lowe & Young, Wooster, Ohio
2024: H&R Agri-Power, Hopkinsville, Ky. — Eis Implement, Two Rivers, Wis.
2023: Hutson Inc., Murray, Ky. — Noble Equipment, Nobleford, Alta.
2022: First Choice Farm and Lawn, Union City, Tenn. — Reichmann Bros., Okawville, Ill.
2021: Sydenstricker Nobbe Partners, Mexico, Mo.
2020: AgriVision Equipment, Pacific Junction, Iowa
2019: Hiawatha Implement, Hiawatha, Kan. — Ag World & Ag Authority, Kinistino, Sask.
2018: Reynolds Farm Equipment, Atlanta, Ind. — Greenland Equipment, Carman, Man.
2017: Valley Truck & Tractor, Yuba City, Calif. — Ellen’s Equipment, McBain, Mich.
2016: Van Wall Equipment, Perry, Iowa
2015: Ritchie Implement Inc., Cobb, Wis. — Salem Farm Supply, Salem, N.Y.
2014: PrarieLand Partners, Hutchinson, Kan. — Godfrey Bros, Jonesville, Mich.
2013: Stotz Equipment, Avondale, Ariz. — Lake County International, Madison, S.D.
2012: Johnson Tractor, Janesville, Wis. — Kennedy Implement, Philip, S.D.
2011: JayDee AgTech, Swift Current, Sask. — Janson Equipment, Reese, Mich.
2010: RDO Equipment, Northern Agriculture, Fargo, N.D. — Codington-Clark Equipment, Watertown, S.D.
2009: Young’s Equipment, Regina, Sask. — Bonneville and Madison County Implement, Idaho Falls, Idaho
2008: Miller Farm Equipment, Moosomin, Sask. — Vincennes Tractor, Vincennes, Ind.
2007: Birkey’s Farm Store, Rantoul, Ill. — Scott Supply Co., Mitchell, S.D. — Record Harvest, Nevada, Mo.
2006: Champlain Valley Equipment, Middlebury, Vt. — Titan Machinery, Fargo, N.D.
2005: Fred Haar Co., Freeman, S.D. — Jamestown Implement Co., Jamestown, N.D.
Read about Mazergroup, Brandon, Man.
Read about Lowe & Young, Wooster, Ohio
