Data & Forecasts

Information on data, forecasts and business outlooks from equipment manufacturers, associations, USDA and other sources.

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2021 Rural Lifestyle Dealer Business Trends & Outlook

Rural Lifestyle Dealers’ Optimism Remains Strong

Annual survey shows continued optimism from rural equipment dealers heading into 2021, despite some lingering concerns over end-user demand and inventory availability.
Rural equipment dealer confidence had been soaring for 2 years. Then 2020 happened — a year like most had never experienced. Uneven demand. Uncertain supply chains. Rising costs.
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Cost of Doing Business

Dealer Financials Holding Steady

Dealers responding to the latest Cost of Doing Business survey reported improvements in their aftermarket business, but struggled to improve their profits and revenues.
According to the results of the 2020 Cost of Doing Business study from the Western Equipment Dealers Assn., dealers are doing well according to several key financial metrics, including increased aftermarket gross margins and increased revenue per employee.
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Kim Schmidt

Lots of Positives, But Concerns Linger

Grain prices are up. Yields in many areas are above average. Ag credit conditions are up. And, dealers report early orders are up and they are seeing good demand for equipment. But there are still some concerns — challenges getting equipment from the OEMs and concerns over taxes, regulation and trade following the election. Let’s look at some of the positives first.
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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

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Farm Equipment

Dealer Business Operations Report

Cost of doing business study: Dealers Financials Holding Steady

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