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Information on data, forecasts and business outlooks from equipment manufacturers, associations, USDA and other sources.

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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
By James DeGraff posted on September 24, 2018 | Posted in Best Practices, Data & Forecasts, Dealership Marketing
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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[Podcast] On the Record: Dealers Respond to Hurricane Florence

September 21, 2018 | Posted in Mfr. & Dealer Issues, Data & Forecasts
In this podcast, we report on the leadership change at Buhler Industries and provide a look at some of the damage caused by Hurricane Florence in North and South Carolina. In this week's Technology Corner segment, Jack Zemlicka takes a look at Redline Equipment's test plot in Gas City, Ind. Other topics include worldwide tractor sales for the first 8 months of the year, preliminary results to Ag Equipment Intelligence's 2019 Dealer Business Outlook & Trends survey and the competition in the combine market.
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Condition of 2018 Corn & Soybean Crops Improved Slightly in the Past Week

September 11, 2018 | Posted in Data & Forecasts
Today, the ag agency reported that 5% of the corn crop has been harvested, the same as a year ago for this date, and up slightly from the 3% 5 year average. Nearly all of harvest so far has taken place in four states: Texas (63%), North Carolina (43%), Kentucky (24%) and Tennessee (23%). A few of the bigger corn producing states have started harvesting (Illinois: 4%, Missouri: 12%), but overall little or no harvesting has taken place in Iowa, the largest producer of corn.
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[Podcast] On the Record: Do Producers Think the $12 Billion Aid Package Will Help?

September 7, 2018 | Posted in Mfr. & Dealer Issues, Data & Forecasts
In this podcast, we examine how farmers are responding to $12 billion aid package introduced by the Trump Administration and Smart Ag's new autonomous technology aftermarket kit. We also cover Titan Machinery's solid second quarter gains, results from Farm Equipment's first ever Marketing Expenditures survey and what new Case IH Vice President of North America Scott Harris sees as priorities for the company, and it's customers.
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Ag Equipment Intelligence

USDA Expects 2018 Farm Profits to Dip to 2016 Levels

September 2, 2018 | Posted in Data & Forecasts
If the current outlook for farm profits holds true, the replacement cycle buying that has propped up North American farm equipment sales the past few months could be short lived. And it’s too early to know if the Market Facilitation Program (MFP) might help offset some of the downturn in farm profitability that USDA is forecasting. 
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2017 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

In early June, the Equipment Dealers Assn. (EDA) released the results of its annual Dealer-Manufacturer Relations Survey. Through this study, equipment dealers rated the companies whose products they represent on 11 key categories of dealership operations and support.

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Growth Strategies Webinar: Dealers Share Revenue Opportunities for Rural Lifestyle Market

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On the Record: Dealers Respond to Hurricane Florence

On the Record: Dealers Respond to Hurricane Florence

In this week's episode we report on the leadership change at Buhler Industries and provide a look at some of the damage caused by Hurricane Florence in North and South Carolina. In this week's Technology Corner segment, Jack Zemlicka takes a look at Redline Equipment's test plot in Gas City, Ind. Other topics include worldwide tractor sales for the first 8 months of the year, preliminary results to Ag Equipment Intelligence's 2019 Dealer Business Outlook & Trends survey and the competition in the combine market.
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