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    <title>Data &amp; Forecasts</title>
    <description>Information on data, forecasts and business outlooks from equipment manufacturers, associations, USDA and other sources.</description>
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    <item>
      <title>DataPoint: U.S. Manufacturers’ Inventories of Farm Machinery &amp; Equipment</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Manufacturers serving the U.S. market remain cautious about production as they work to bring dealer inventories into balance with demand. AGCO, CNH and Deere have all reported lower production hours and a focus on balancing production with demand.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: inherit; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">Manufacturers serving the U.S. market remain cautious about production as they work to bring dealer inventories into balance with demand. AGCO, CNH and Deere have all reported lower production hours and a focus on balancing production with demand.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25679</guid>
      <pubDate>Wed, 16 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25679-datapoint-us-manufacturers-inventories-of-farm-machinery-and-equipment</link>
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    </item>
    <item>
      <title>Equipment Manufacturers See Equipment Demand Improving</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: inherit; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">During a Farm Progress Show press conference aimed at the foreign press, AGCO leadership stressed its focus on growing the Fendt brand in North America.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25678</guid>
      <pubDate>Tue, 15 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25678-equipment-manufacturers-see-equipment-demand-improving</link>
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        <media:title type="plain">Equipment Manufacturers See Equipment Demand Improving.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Record Diesel Prices Pressure Farm Margin</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>The average price of U.S. diesel reached a new all-time high of $5.94 a gallon on Wednesday, up 4 cents from the prior record set Monday, according to AAA. That puts prices up 61% from a year ago, reports Agri–Pulse.</description>
      <content:encoded>
        <![CDATA[The average price of U.S. diesel reached a new all-time high of $5.94 a gallon on Wednesday, up 4 cents from the prior record set Monday, according to AAA. That puts prices up 61% from a year ago, reports Agri–Pulse.&nbsp;]]>
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      <guid>http://www.farm-equipment.com/articles/25670</guid>
      <pubDate>Sat, 12 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25670-record-diesel-prices-pressure-farm-margin</link>
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        <media:title type="plain">Record Diesel Prices Pressure Farm Margin.jpg</media:title>
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    </item>
    <item>
      <title>Diesel Prices Pressure, Improving Ag Equipment Demand</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" style="box-sizing: inherit; cursor: pointer; touch-action: manipulation; user-select: auto;" target="_blank">Associated Equipment Distributors</a>, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25672</guid>
      <pubDate>Fri, 11 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25672-diesel-prices-pressure-improving-ag-equipment-demand</link>
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        <media:title type="plain">Diesel Prices Pressure Improving Ag Equipment Demand.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Podcast] Diesel Prices Pressure Improving Ag Equipment Demand</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">we report on the impact rising diesel prices are likely to have on farm margin and equipment demand.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25671</guid>
      <pubDate>Fri, 11 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25671-podcast-diesel-prices-pressure-improving-ag-equipment-demand</link>
    </item>
    <item>
      <title>DataPoint: Capital Purchases vs. Annual Net Farm Income on Illinois Grain Farms</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to the European Union’s August 24 Joint Research Center’s MARS Bulletin, persistent heat and exceptional water deficits have substantially worsened summer crop prospects across western and most of central Europe, reducing fertility and biomass accumulation, impairing grain filling and accelerating senescence.</description>
      <content:encoded>
        <![CDATA[According to the European Union’s August 24 Joint Research Center’s MARS Bulletin, persistent heat and exceptional water deficits have substantially worsened summer crop prospects across western and most of central Europe, reducing fertility and biomass accumulation, impairing grain filling and accelerating senescence.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25621</guid>
      <pubDate>Wed, 02 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25621-datapoint-capital-purchases-vs-annual-net-farm-income-on-illinois-grain-farms</link>
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        <media:title type="plain">Capital Purchases vs. Annual Net Farm Income on Illinois Grain Farms.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Farmer Sentiment Rises Again in August as Future Expectations Improve</title>
      <description>For the first time since June 2025, a higher proportion of respondents expect their operation to be better off financially.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">For the first time since June 2025, a higher proportion of respondents expect their operation to be better off financially.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25652</guid>
      <pubDate>Wed, 02 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25652-farmer-sentiment-rises-again-in-august-as-future-expectations-improve</link>
    </item>
    <item>
      <title>EU Summer Crop Yields Fall Below 5-Year Average Amid Severe Weather</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to the European Union’s August 24 Joint Research Center’s MARS Bulletin, persistent heat and exceptional water deficits have substantially worsened summer crop prospects across western and most of central Europe, reducing fertility and biomass accumulation, impairing grain filling and accelerating senescence.</description>
      <content:encoded>
        <![CDATA[According to the European Union’s August 24 Joint Research Center’s MARS Bulletin, persistent heat and exceptional water deficits have substantially worsened summer crop prospects across western and most of central Europe, reducing fertility and biomass accumulation, impairing grain filling and accelerating senescence.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25620</guid>
      <pubDate>Tue, 01 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25620-eu-summer-crop-yields-fall-below-5-year-average-amid-severe-weather</link>
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        <media:title type="plain">EU Summer Crop Yields Fall Below 5-Year Average Amid Severe Weather.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Canada Imposes Retaliatory Tariffs on Ag Equipment</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>New tariffs went into effect on August 22 on billions of dollars’ worth of U.S. imports from Canada after trade talks between the neighboring countries collapsed.</description>
      <content:encoded>
        <![CDATA[New tariffs went into effect on August 22 on billions of dollars’ worth of U.S. imports from Canada after trade talks between the neighboring countries collapsed.

]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25617</guid>
      <pubDate>Sat, 29 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25617-canada-imposes-retaliatory-tariffs-on-ag-equipment</link>
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        <media:title type="plain">Canada Imposes Retaliatory Tariffs on Ag Equipment.jpg</media:title>
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    </item>
    <item>
      <title>[Podcast] Canada Responds with Tariffs on Farm Equipment</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25614</guid>
      <pubDate>Fri, 28 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25614-podcast-canada-responds-with-tariffs-on-farm-equipment</link>
    </item>
    <item>
      <title>Canada Responds with Tariffs on Farm Equipment</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" target="_blank">Associated Equipment Distributors</a>, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25613</guid>
      <pubDate>Fri, 28 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25613-canada-responds-with-tariffs-on-farm-equipment</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/08-28-2026/Canada-Responds-to-with-Tariffs-on-Farm-Equipment.webp?t=1787929302" type="image/jpeg" medium="image" fileSize="367667">
        <media:title type="plain">Canada Responds to with Tariffs on Farm Equipment.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Where Is the Market Heading?</title>
      <description>The most common question at this year’s Dealership Minds Summit was “Where is this market heading?” Trade Values &amp; Trends is brought to you by Tractor Zoom.</description>
      <content:encoded>
        <![CDATA[<p>The most common question at this year’s Dealership Minds Summit was “Where is this market heading?”&nbsp;<strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">Trade Values & Trends&nbsp;</strong><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">is brought to you by&nbsp;</span><a href="https://www.tractorzoom.com/" rel="sponsored noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;" target="_blank">Tractor Zoom</a><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25592</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25592-where-is-the-market-heading-tvt2026</link>
    </item>
    <item>
      <title>Deere Reports Third Quarter Net Income of $1.379 Billion</title>
      <description>Worldwide net sales and revenues increased 5 percent, to $12.608 billion, for the third quarter of 2026 and rose 7 percent, to $35.589 billion, for nine months.</description>
      <content:encoded>
        <![CDATA[Worldwide net sales and revenues increased 5 percent, to $12.608 billion, for the third quarter of  2026 and rose 7 percent, to $35.589 billion, for nine months.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25589</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25589-deere-reports-third-quarter-net-income-of-1379-billion</link>
    </item>
    <item>
      <title>Ag Equipment Intelligence Book of Data Points (4th Edition)</title>
      <description>This 4th Edition of Ag Equipment Intelligence's “Book of Data Points,” brought to you by Associated Equipment Dealers (AED), includes 35 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</description>
      <content:encoded>
        <![CDATA[<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" title="Page 2">This 4th Edition of Ag Equipment Intelligence's “Book of Data Points,” brought to you by Associated Equipment Dealers (AED), includes 35 unique “charts” of industry content that appeared in Ag Equipment Intelligence monthly newsletter and/or special reports over the past year.</div>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25570</guid>
      <pubDate>Wed, 19 Aug 2026 09:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25570-ag-equipment-intelligence-book-of-data-points-4th-edition</link>
    </item>
    <item>
      <title>Commodity Ticker: August 7 vs. July 22</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>As of July 22, corn prices were $4.36, down 26 cents from our last episode.</description>
      <content:encoded>
        <![CDATA[As of July 22, corn prices were $4.36, down 26 cents from our last episode.&nbsp;]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25547</guid>
      <pubDate>Fri, 14 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25547-commodity-ticker-august-7-vs-july-22</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/08/07/08-07-2026-Slides_OTR_05.webp?t=1786971730" type="image/jpeg" medium="image" fileSize="326029">
        <media:title type="plain">08-07-2026 Slides_OTR_05.jpg</media:title>
      </media:content>
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    <item>
      <title>DataPoint: Sentiment Stronger Among Livestock Producers, But Challenges are Similar to Crop Producers</title>
      <author>jupchurch@lesspub.com</author>
      <description>Crop and livestock producers reported different views of the agricultural economy in the July 2026 Purdue University-CME Group Ag Economy Barometer survey.</description>
      <content:encoded>
        <![CDATA[Crop and livestock producers reported different views of the agricultural economy in the July 2026 Purdue University-CME Group Ag Economy Barometer survey.&nbsp;]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25546</guid>
      <pubDate>Thu, 13 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25546-datapoint-sentiment-stronger-among-livestock-producers-but-challenges-are-similar-to-crop-producers</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/08/07/08-07-2026-Slides_OTR_08.webp?t=1786795614" type="image/jpeg" medium="image" fileSize="413320">
        <media:title type="plain">08-07-2026 Slides_OTR_08.jpg</media:title>
      </media:content>
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    <item>
      <title>Corn Condition Unchanged, Soy Down 1% From Last Week</title>
      <description>Corn condition G/EX unchanged vs. last week at 61% (as expected), soybeans -1% to 62% (63% forecast). Prices have pulled back in recent weeks with Corn back to &lt;$4.40/bu, Soybeans to $11.60/bu, remaining well below breakeven levels.</description>
      <content:encoded>
        <![CDATA[<p>Corn condition G/EX unchanged vs. last week at 61% (as expected), soybeans -1% to 62% (63% forecast). Prices have pulled back in recent weeks with Corn back to <$4.40/bu, Soybeans to $11.60/bu, remaining well below breakeven levels.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25552</guid>
      <pubDate>Wed, 12 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25552-corn-condition-unchanged-soy-down-1-from-last-week</link>
    </item>
    <item>
      <title>[Podcast] AGCO &amp; CNH Announce Precision &amp; Technology Leadership Shifts</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">we look at the implications Deere's settlement with the FTC has on the broader industry.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25541</guid>
      <pubDate>Fri, 07 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25541-podcast-agco-and-cnh-announce-precision-and-technology-leadership-shifts</link>
    </item>
    <item>
      <title>AGCO &amp; CNH Announce Precision &amp; Technology Leadership Shifts</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the implications Deere's settlement with the FTC has on the broader industry.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" target="_blank">Associated Equipment Distributors</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">we look at the implications Deere's settlement with the FTC has on the broader industry.</span>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25539</guid>
      <pubDate>Fri, 07 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25539-agco-and-cnh-announce-precision-and-technology-leadership-shifts</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/2026/08/07/AGCO--CNH-Announce-Precision--Technology-Leadership-Shifts.webp?t=1786125871" type="image/jpeg" medium="image" fileSize="1107631">
        <media:title type="plain">AGCO &amp; CNH Announce Precision &amp; Technology Leadership Shifts.jpg</media:title>
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    <item>
      <title>Corn and Soy Condition Both Below Forecasts</title>
      <description>View the latest Baird Equity Research corn and soybean report.</description>
      <content:encoded>
        <![CDATA[<p>View the latest Baird Equity Research corn and soybean report.</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25533</guid>
      <pubDate>Tue, 04 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25533-corn-and-soy-condition-both-below-forecasts</link>
    </item>
    <item>
      <title>DataPoint: Producers Rate High Input Costs as Top Limiting Factor for Financial Situation</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>According to Purdue University’s July Ag Economy Barometer, high input costs were by far the most frequently cited constraint, selected by 42% of respondents.</description>
      <content:encoded>
        <![CDATA[According to Purdue University’s July Ag Economy Barometer, high input costs were by far the most frequently cited constraint, selected by 42% of respondents.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25518</guid>
      <pubDate>Wed, 29 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25518-datapoint-producers-rate-high-input-costs-as-top-limiting-factor-for-financial-situation</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/DataPoint-Producers-Rate-High-Input-Costs-as-Top-Limiting-Factor-for-Financial-Situation.webp?t=1785755145" type="image/jpeg" medium="image" fileSize="427287">
        <media:title type="plain">DataPoint Producers Rate High Input Costs as Top Limiting Factor for Financial Situation.jpg</media:title>
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    <item>
      <title>Sabanto Takes Autonomy ‘Leap’ with Bayer Investment</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Big news in the precision technology world. Sabanto takes another leap in its quest for widespread autonomy after receiving a big funding round from Leaps by Bayer, which is the strategic investment unit of Bayer.</description>
      <content:encoded>
        <![CDATA[Big news in the precision technology world. Sabanto takes another leap in its quest for widespread autonomy after receiving a big funding round from Leaps by Bayer, which is the strategic investment unit of Bayer.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25517</guid>
      <pubDate>Tue, 28 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25517-sabanto-takes-autonomy-leap-with-bayer-investment</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/Sabanto-Takes-Autonomy-Leap-with-Bayer-Investment.webp?t=1785638353" type="image/png" medium="image" fileSize="656212">
        <media:title type="plain">Sabanto-Takes-Autonomy-‘Leap’-with-Bayer-Investment.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Sitting Down with Innovator Gregg Sauder</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Last Friday, the Ag Equipment Intelligence editors were at the Morton-Illinois headquarters of 360 Yield with company founder and CEO Gregg Sauder. Sauder, who sold his Precision Planting company in 2012 for $250 million to Monsanto, is seeing success with his new company, and namely his invention of the 360 Rain, an autonomous system to irrigate and bring manure nutrients to the root of the corn.</description>
      <content:encoded>
        <![CDATA[Last Friday, the <em>Ag Equipment Intelligence</em> editors were at the Morton-Illinois headquarters of 360 Yield with company founder and CEO Gregg Sauder. Sauder, who sold his Precision Planting company in 2012 for $250 million to Monsanto, is seeing success with his new company, and namely his invention of the 360 Rain, an autonomous system to irrigate and bring manure nutrients to the root of the corn.
]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25516</guid>
      <pubDate>Mon, 27 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25516-sitting-down-with-innovator-gregg-sauder</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/Sitting-Down-with-Innovator-Gregg-Sauder.webp?t=1785376577" type="image/png" medium="image" fileSize="848095">
        <media:title type="plain">Sitting-Down-with-Innovator-Gregg-Sauder.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Using Sensors to Measure Impact of ‘Soil Health Management’ Systems</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.</description>
      <content:encoded>
        <![CDATA[Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25515</guid>
      <pubDate>Sun, 26 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25515-using-sensors-to-measure-impact-of-soil-health-management-systems</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/Using-Sensors-to-Measure-Impact-of-Soil-Health-Management-Systems.webp?t=1785500878" type="image/png" medium="image" fileSize="575743">
        <media:title type="plain">Using-Sensors-to-Measure-Impact-of-‘Soil-Health-Management’-Systems.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Deere’s FTC Settlement Not a ‘Decisive Loss’</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>The used equipment market is shifting, says Andy Campbell, director of insights for TractorZoom. And while it’s not a total recovery, it is becoming more predictable.</description>
      <content:encoded>
        <![CDATA[The used equipment market is shifting, says Andy Campbell, director of insights for TractorZoom. And while it’s not a total recovery, it is becoming more predictable.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25514</guid>
      <pubDate>Sat, 25 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25514-deeres-ftc-settlement-not-a-decisive-loss</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/Deeres-FTC-Settlement-Not-a-Decisive-Loss.webp?t=1785163699" type="image/jpeg" medium="image" fileSize="357215">
        <media:title type="plain">Deere’s FTC Settlement Not a ‘Decisive Loss’.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Podcast] Deere’s FTC Settlement &amp; the Future of Ag Tech Innovations</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" rel="noopener noreferrer" target="_blank">Associated Equipment Distributors</a>, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25512</guid>
      <pubDate>Fri, 24 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25512-podcast-deeres-ftc-settlement-and-the-future-of-ag-tech-innovations</link>
    </item>
    <item>
      <title>Deere’s FTC Settlement &amp; the Future of Ag Tech Innovations</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.</description>
      <content:encoded>
        <![CDATA[In this episode of On the Record, brought to you by <a href="https://aednet.org/" target="_blank">Associated Equipment Distributors</a>, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25511</guid>
      <pubDate>Fri, 24 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25511-deeres-ftc-settlement-and-the-future-of-ag-tech-innovations</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-24-2026/Deeres-FTC-Settlement--The-Future-of-Ag-Tech-Innovations.webp?t=1784915344" type="image/jpeg" medium="image" fileSize="1164066">
        <media:title type="plain">Deere’s FTC Settlement &amp; The Future of Ag Tech Innovations.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Providing Data Reports to Your Customers</title>
      <description>A data analytics team helps customers make sense of their data and use it to make improvements in their operations.</description>
      <content:encoded>
        <![CDATA[A data analytics team helps customers make sense of their data and use it to make improvements in their operations.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25506</guid>
      <pubDate>Fri, 24 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25506-providing-data-reports-to-your-customers</link>
    </item>
    <item>
      <title>Crop Conditions Remain Good Despite Weather Concerns</title>
      <description>Corn and soybean crop conditions are outperforming expectations despite recent weather concerns, according to Baird Equity Research, but improved forecasts could limit price gains.</description>
      <content:encoded>
        <![CDATA[<p>Corn and soybean crop conditions are outperforming expectations despite recent weather concerns, according to Baird Equity Research, but improved forecasts could limit price gains.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25503</guid>
      <pubDate>Tue, 21 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25503-crop-conditions-remain-good-despite-weather-concerns</link>
    </item>
    <item>
      <title>DataPoint: Irrigated Area Increased 10-fold, Per Acre Water Use has Declined</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Irrigated agriculture in the U.S. has expanded significantly since it was first included in the Census of Agriculture in 1890, according to USDA.</description>
      <content:encoded>
        <![CDATA[Irrigated agriculture in the U.S. has expanded significantly since it was first included in the Census of Agriculture in 1890, <a href="https://www.ers.usda.gov/data-products/charts-of-note/115050" id rel="noopener noreferrer" target="_blank">according to USDA</a>.]]>
      </content:encoded>
      <guid>http://www.farm-equipment.com/articles/25477</guid>
      <pubDate>Thu, 16 Jul 2026 08:00:00 -0400</pubDate>
      <link>https://www.farm-equipment.com/articles/25477-datapoint-irrigated-area-increased-10-fold-per-acre-water-use-has-declined</link>
      <media:content url="https://www.farm-equipment.com/ext/resources/images/otr/episodes/2026/07-10-2026/DataPoint-Irrigated-Area-Increased-10-Fold-Per-Acre-Water-Use-Has-Declined.webp?t=1784787720" type="image/jpeg" medium="image" fileSize="312457">
        <media:title type="plain">DataPoint-Irrigated Area Increased 10-Fold, Per Acre Water Use Has Declined.jpg</media:title>
      </media:content>
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