Successful Equipment Remarketing Strategies

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Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within <em>Farm Equipment’s</em> Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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Sponsored Content: Successful Equipment Remarketing Strategies

Johnson Tractor — Student of Used

Tired of losing customers to wholesale auctions and farm sales during the lean years of 1982-86, Leo Johnson, partner, Johnson Tractor in Janesville, Wis., found survival in a "If you can't beat 'em, join 'em" approach. He was soon an active participant in anywhere used iron was being sold. "Buying and selling used equipment got us through," he says.
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Sponsored Content: Successful Equipment Remarketing Strategies

What Determines Used Equipment Values?

Dealers should be consulting multiple sources and data fields in order to accurately assign values to used equipment.
It’s no secret that there’s too much used equipment on North American farm equipment dealers’ lots these days. While dealers are making strides in reducing their equipment inventory build up, correctly valuing used equipment is key to properly managing inventories now and in the future.
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