Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
FEMA is collaborating with Farm Equipment to commemorate their 75-year history. As part of the FEMA anniversary, we're asking the question: "What would be the industry impact had FEMA never come to exist or perhaps failed to find traction and permanence?" Send your answer to this question to mlessiter@lessitermedia.com and your response may appear on Farm-Equipment.com.
The 55 Years in Farm Equipment video series is brought to you by AgDirect®, as we celebrate 25 years of serving agriculture’s equipment financing needs.
In 1998, AgDirect was introduced as a new option for ag equipment financing. Twenty-five years later, that option is one of the leading equipment financing brands in the industry, and we have you to thank for it. While production agriculture has changed, AgDirect remains committed to simple, fast and flexible financing – with online tools to support you through the process and excellent customer service to match. Contact your AgDirect territory manager or visit agdirect.com to learn more.
This series is brought to you by Art's Way Mfg. Art's Way delivers high-quality, market-responsive products and services which will exceed customer expectations and maximize shareholder value.
Click here to learn more about Art's Way Mfg.
Farm Equipment's Ask the Expert: Marketing series is brought to you by Western Equipment Dealers Assn. (WEDA).
At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…
The Ask the Expert series allows dealers to regularly ask marketing questions and get them answered in real time.
Each day, Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. We’re now aggregating our favorite content for “Best of the Web This Week” to share with you. We hope you enjoy these discoveries as much as we did in preparing them for you, and that it gives you some new perspective to ponder, and/or entertains you when you need a break in your day.
This series is brought to you by Morton Buildings.

Morton Buildings, headquartered in Morton, Illinois, is the industry leader in post-frame manufacturing and construction. At Morton, the difference is in the details. From our cutting-edge innovations and best-in-class warranty, to our craftsmen in the field, we are dedicated to surpassing expectations.
Click here to learn more about Morton Buildings
The Color Conversions series highlights the significant impact of strategic equipment sales and service decisions within the agricultural industry. Together, these pieces provide a comprehensive view of how thoughtful approaches to sales and customer relationships can drive growth and strengthen dealership operations.
Tier 4 Final
A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit cummins.com/industries/agriculture
Farm Equipment's Deere Historical Perspective series is brought to you by Osmundson.
From our made in America steel to our made in America process, we are proud to stamp Made in the USA on every part we manufacture. Osmundson blades use a boron based steel grade exclusively designed for quality, durability and impact resistance throughout the life of the part. Each raw element and steel chemistry is carefully measured, analyzed and calculated to ensure consistency 100% of the time. We use United States steel, which sets the standard for quality, performance and innovation that the rest of the world continues to follow. Our blades are put to the test in every field condition in every continent of the world. Our vast variety of sizes, shapes and thicknesses meet and exceed the specific needs of each end user. The Osmundson blade is committed to manufacturing with strength, pride and innovation. Visit www.osmundson.com.
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Yetter Farm Equipment has been providing farmers with solutions since 1930. Today, Yetter is your answer for finding the tools and equipment you need to face today’s production agriculture demands. The Yetter lineup includes a wide range of planter attachments for different planting conditions, several equipment options for fertilizer placement, and products that meet harvest-time challenges. Yetter delivers a return on investment and equipment that meets your needs and maximizes inputs. Visit them at yetterco.com.
AED’s 2026 events deliver powerful opportunities for equipment distribution professionals to connect, learn, and grow. From hands-on training programs like the Basic Parts & Service Seminars, and Product Support Sales Representative Seminar to leadership development through the Leadership Conference, AED equips your team with the practical skills and insights needed to stay competitive.
Major industry gatherings—including the Financial/HR Symposium, Women in Equipment Conference, and the AED Summit—bring together dealers, manufacturers, and industry leaders for high-impact education, meaningful networking, and forward-looking discussions that shape the future of the equipment industry. Meanwhile, the Policy Conference & Advocacy Day provides direct connection and platform for advancing the policies that matter most to your business.
Don’t miss the opportunity to strengthen your team, expand your network, and position your organization for success. Explore upcoming events and register at www.aednet.org.
Success in Shortline Machinery highlights the best practice strategies employed by top farm equipment dealers to promote and sell shortline equipment. It is brought to you courtesy of Art's Way Manufacturing.
Art’s Way Manufacturing is a proud Iowa manufacturer of specialized ag equipment including grinder mixers, hay/forage equipment, bale processors, manure spreaders, and land engaging products. Built on a 60 year tradition of quality, we have recently implemented our Continuous Improvement program. If you are seeking to grow in 2018 with Art’s Way’s quality products and service, please contact our Customer Service Center for your area representative at 712.864.3131 ext. 1 or via email at marketing@artsway-mfg.com.
Successful Equipment Remarketing Strategies is brought to you by Iron Solutions.
At Iron Solutions, we are the trusted managers of equipment and agronomic lifecycle data for the crop production marketplace. The actionable intelligence we provide through IRON Search and our IRON Guides drives profitability. Learn more >>
During the last few years, we’ve had an ongoing conversation with Charlie Glass of the Glass Management Group (GMG) about farm equipment forecasts and OEM shipments to dealers vs. dealers’ retail sales. For several years Charlie has been developing his own annual outlook for tractor and combine unit sales, as well as field inventory and retail sales.
It’s an interesting approach, so we have decided to share it with Farm Equipment’s readers on a monthly basis. We’ll update it with the “actuals” monthly as reported by the Assn. of Equipment Manufacturers. Charlie will also provide us with a brief monthly blog, which will review his forecast and developments he’s observed that impact ag machinery sales.
For the record, Charlie has been working in the farm equipment industry for 40-plus years, he’s chairman emeritus of the Farm Equipment Manufacturers Assn.’s Dealer Relations Committee. He is currently one of the judges for both Farm Equipment’s and Rural Lifestyle Dealer’s Dealership of the Year programs.
Trade Values & Trends is brought to you by Tractor Zoom.
Tractor Zoom transforms and connects big data into real-time actionable insights, accelerating a dealership’s heavy machinery and farm equipment business. Our solution, the only one providing transparent, comparable sales data, connects multiple data systems into one easy to use CRM and equipment valuation platform, empowering dealers to optimize decisions, maximize inventory turns, and increase your team’s efficiency and effectiveness. Spend less time on unproductive tasks and more time growing your customer base as we revolutionize the way you drive profitable decisions in the equipment industry.
Andy Campbell is the Director of Insights at Tractor Zoom, where he helps equipment dealerships turn data into faster decisions, better alignment, and stronger margins. Raised on a multi-generation Iowa farm, Andy blends deep ag roots with experience in Fortune 500 companies, tech startups, academia, and as a consultant to make sense of what’s really driving the farm equipment market.
Farm Equipment's "Used Equipment University" provides an educational resource for audiences taking in and selling used equipment in 2024. These 1-on-1 interviews are geared towards real-world scenarios and applications including dealer-centric best practices, processes, tips and tricks and more.
The Used Equipment University video series is brought to you by Tractor Zoom.
Tractor Zoom Pro transforms and connects big data into real-time actionable insights, accelerating a dealership’s heavy machinery and farm equipment business. Our solution, the only one providing transparent, comparable sales data, connects multiple data systems into one easy to use CRM and equipment valuation platform, empowering dealers to optimize decisions, maximize inventory turns, and increase your team’s efficiency and effectiveness. Spend less time on unproductive tasks and more time growing your customer base as we revolutionize the way you drive profitable decisions in the equipment industry.