Farm Equipment's Ask the Expert: Marketing series is brought to you by Western Equipment Dealers Assn. (WEDA).

At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…

The Ask the Expert series allows dealers to regularly ask marketing questions and get them answered in real time.

Performance has a name
Since our first engine for agriculture was manufactured in 1919, Cummins has powered equipment for some of the world’s leading manufacturers. Around 1 million Cummins engines are in operation around the world in combine harvesters, tractors, sprayers and specialist autonomous equipment.

From 2.8 to 19 liters, Cummins engines are tailored for farm performance, helping you get the job done even in the most challenging environments. Our worldwide service network covers more than 190 countries across 6 continents – we’re there for you, wherever you are.

For more information visit cummins.com.

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Farm Equipment's Deere Historical Perspective series is brought to you by Osmundson.

From our made in America steel to our made in America process, we are proud to stamp Made in the USA on every part we manufacture. Osmundson blades use a boron based steel grade exclusively designed for quality, durability and impact resistance throughout the life of the part. Each raw element and steel chemistry is carefully measured, analyzed and calculated to ensure consistency 100% of the time. We use United States steel, which sets the standard for quality, performance and innovation that the rest of the world continues to follow. Our blades are put to the test in every field condition in every continent of the world. Our vast variety of sizes, shapes and thicknesses meet and exceed the specific needs of each end user. The Osmundson blade is committed to manufacturing with strength, pride and innovation. Visit www.osmundson.com.

During the last few years, we’ve had an ongoing conversation with Charlie Glass of the Glass Management Group (GMG) about farm equipment forecasts and OEM shipments to dealers vs. dealers’ retail sales. For several years Charlie has been developing his own annual outlook for tractor and combine unit sales, as well as field inventory and retail sales.

It’s an interesting approach, so we have decided to share it with Farm Equipment’s readers on a monthly basis. We’ll update it with the “actuals” monthly as reported by the Assn. of Equipment Manufacturers. Charlie will also provide us with a brief monthly blog, which will review his forecast and developments he’s observed that impact ag machinery sales.

For the record, Charlie has been working in the farm equipment industry for 40-plus years, he’s chairman emeritus of the Farm Equipment Manufacturers Assn.’s Dealer Relations Committee. He is currently one of the judges for both Farm Equipment’s and Rural Lifestyle Dealer’s Dealership of the Year programs.