Farm Equipment's Ask the Expert: Marketing series is brought to you by Western Equipment Dealers Assn. (WEDA).

At the Western Equipment Dealers Association (WEDA), it’s all about YOU! We’re an advocacy association that works tirelessly to advance the interests of our members – more than 2,000 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? Learn more…

The Ask the Expert series allows dealers to regularly ask marketing questions and get them answered in real time.

Tier 4 Final
A global power leader, Cummins designs, manufactures, distributes and services diesel and natural gas engines and related technologies. For over 60 years, Cummins has been delivering the most durable and dependable diesel power in the world for ag equipment, with a broad power range from 60 hp (45 kW) to over 800 hp (597 kW), including Tier 4 Final certified engines. For more information, visit cummins.com/industries/agriculture

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Farm Equipment's Deere Historical Perspective series is brought to you by Osmundson.

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During the last few years, we’ve had an ongoing conversation with Charlie Glass of the Glass Management Group (GMG) about farm equipment forecasts and OEM shipments to dealers vs. dealers’ retail sales. For several years Charlie has been developing his own annual outlook for tractor and combine unit sales, as well as field inventory and retail sales.

It’s an interesting approach, so we have decided to share it with Farm Equipment’s readers on a monthly basis. We’ll update it with the “actuals” monthly as reported by the Assn. of Equipment Manufacturers. Charlie will also provide us with a brief monthly blog, which will review his forecast and developments he’s observed that impact ag machinery sales.

For the record, Charlie has been working in the farm equipment industry for 40-plus years, he’s chairman emeritus of the Farm Equipment Manufacturers Assn.’s Dealer Relations Committee. He is currently one of the judges for both Farm Equipment’s and Rural Lifestyle Dealer’s Dealership of the Year programs.