Color Conversions: Strengthening Customer Relationships and Dealership Operations

Color Conversions: Strengthening Customer Relationships and Dealership Operations

The Color Conversions series highlights the significant impact of strategic equipment sales and service decisions within the agricultural industry. Together, these pieces provide a comprehensive view of how thoughtful approaches to sales and customer relationships can drive growth and strengthen dealership operations.

ARTICLES

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Off-Color Sprayer Purchase Leads to Full Changeout of Tractors, Skid-Steers & More

Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet

Indiana grower is big on brand standardization to help maintain an aggressive replacement cycle while keeping depreciation in check, but stresses product availability & dealer support over the color of his fleet


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Color Conversions

‘Customer Service Wins Every Time’

Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
Alberta farmer David Benjamin worked with Noble Equipment to find ‘the absolute perfect implement’ for each task around the farm, converting from all green equipment to a mixed fleet of European brands
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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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