Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

Lessiter

To the Point: 2020 Challenges Require Steadfast Commitment

There are things within our control in this business (effort, commitment and focus to name a few), and many things that are not. If we’ve needed any reminders, we’ve found them recently: trade wars, Covid-19 pandemic, and falling stock and commodity prices, including two trade halts. And then there’s the familiar yet always unpredictable face of Mother Nature.
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Sage Wisdom from A Dealership Lifer

Ross Morgan, manager of special projects for H&R Agri-Power, shares how his nearly 60 years in the farm equipment dealership business have helped shape the Case IH dealership group’s success as it’s expanded.
Ross Morgan, a farm equipment dealership lifer, is a face you’ll still see at many industry events, including dealer association meetings and the Dealership Minds Summits.
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Dealership Minds: CFO: ‘Conducting’ the Orchestra

To be honest, I couldn’t tell you if Chief Financial Officer Ronnie Barnett can play or read a single note of music (although there are photos of Barnett, the Hunts and other H&R staff in a Lynyrd Skynyrd lip sync performance at a United Way event). But after observing Barnett and the role he plays within H&R Agri-Power, one could draw a conclusion that he could do well with a baton in his hand.
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Conversations in Ag

Trading Places: Farmer vs. Dealer Expectations

Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. The pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.
Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. The pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.
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Farm Equipment

Precision Farming Dealer Summit coverage

The 2020 Precision Farming Dealer Summit draws sold out crowd in January.

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