Advertise Follow Us
Mike Lessiter
A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.
Contact: mlessiter@lessitermedia.com
ARTICLES
Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
Read More
Color Conversion Series
Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales
Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Read More
To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No
This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’
Read More
Lethbridge Iron Works, Orthman Manufacturing Earn Ag Equipment’s Top Metalcasting Conversion Honor
Creative use of the metalcasting process on row-cleaner shoe assembly placed the iron exactly where needed & delivered Orthman Manufacturing with a 35% cost savings
Read More
Top Articles
Current Issue
Farm Equipment
Single Store Lands Full-Fleet Conversion
H&R’s Investment in Growth & People
Slow & Steady Approach Yields Growth
Top Equipment Dealers Recognized with 20th Annual Award
Must Read Free Eguides
Download these helpful knowledge building tools
- Ag Equipment Intelligence Book of Lists (2nd Edition)
- Ag Equipment Intelligence Book of Lists
- 7 Different Technician Pay Rates eGuide by Skill Level
- Export with Confidence: Tools and Opportunities for the Agriculture Industry
Farm Equipment Videos
Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.