Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

To the Point: Better Days Ahead as Farm Equipment Changes — & Doesn’t

My last 5 business days were productive. Before and after a 26-hour conference in Colorado, I had two interviews for “Our Dealer Story,” attended a Far West Equipment Dealers Assn. board event, toured two suppliers and met with a farm machinery analyst. The road miles showed things growing again, albeit the corn was only ankle high.
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To the Point: Better Days Ahead as Farm Equipment Changes — & Doesn’t

My last 5 business days were productive. Before and after a 26-hour conference in Colorado, I had two interviews for “Our Dealer Story,” attended a Far West Equipment Dealers Assn. board event, toured two suppliers and met with a farm machinery analyst. The road miles showed things growing again, albeit the corn was only ankle high.
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From the Desk of Mike Lessiter

Career Outlook: ‘Yes, there’s a Lot of Room to Move Up in This Industry’

I wanted to find out what a 34-year-old thinks about young talent and today’s industry.
Last month, the new “Our Dealer Story” podcast featured a one-on-one with Landis Stankievech of Trochu Motors, a large single-store farm equipment dealer in Alberta. It was a fascinating interview, as it isn’t every day that a young Ivy League athlete, Rhodes Scholar and fast-tracked corporate professional moves back into their parents’ basement to join a farm equipment dealership.
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‘Producer-First’ Partners to be Mantra of New Case IH Exec

After 12 years of dealers (partners as Scott Harris calls them) accustomed to the same personality at the top, Harris bring a familiar yet fresh approach as the new leader of Case IH Agriculture’s North American dealer network.
In this year’s series, the third such project Farm Equipment (FE) has done since 2006, Scott Harris is the newest exec we’ve sat down with and mic’d up, having just 8 months on the job. In the 14 years our company has operated FE magazine, Case IH has shown the greatest interest of all the major lines in the relationship with FE editors and the publication’s position in the dealer universe. (That isn’t to say the coverage pleased them, but dialog and the ability to pick up the phone with our staff has been important to Case IH).
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From the Desk of Mike Lessiter

To the Point: 3 Important Questions: Action Plans & Answers

As many of you know, a favorite “To the Point” theme of late is grit, perseverance and the other intangibles that we want so much from our workforce — and must commit ourselves to bringing out. In my blog on Sept. 11, 2018, I asked for your help. You answered with your emails and web commentary. So, here’s my end of the deal, a FREE just-completed downloadable eGuide — “Talent Development in the Farm Equipment Industry: 3 Ways to Defeat Complacency.”
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