Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

To The Point

Parts Rush: Young Dept. Manager Ends Up in Music Limelight

Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
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To the Point: Better Days Ahead as Farm Equipment Changes — & Doesn’t

My last 5 business days were productive. Before and after a 26-hour conference in Colorado, I had two interviews for “Our Dealer Story,” attended a Far West Equipment Dealers Assn. board event, toured two suppliers and met with a farm machinery analyst. The road miles showed things growing again, albeit the corn was only ankle high.
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To the Point: Better Days Ahead as Farm Equipment Changes — & Doesn’t

My last 5 business days were productive. Before and after a 26-hour conference in Colorado, I had two interviews for “Our Dealer Story,” attended a Far West Equipment Dealers Assn. board event, toured two suppliers and met with a farm machinery analyst. The road miles showed things growing again, albeit the corn was only ankle high.
Read More
From the Desk of Mike Lessiter

Career Outlook: ‘Yes, there’s a Lot of Room to Move Up in This Industry’

I wanted to find out what a 34-year-old thinks about young talent and today’s industry.
Last month, the new “Our Dealer Story” podcast featured a one-on-one with Landis Stankievech of Trochu Motors, a large single-store farm equipment dealer in Alberta. It was a fascinating interview, as it isn’t every day that a young Ivy League athlete, Rhodes Scholar and fast-tracked corporate professional moves back into their parents’ basement to join a farm equipment dealership.
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