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Mike Lessiter
A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.
Contact: mlessiter@lessitermedia.com
ARTICLES
Winning Comp Plans that Align with Process, Deliver Results
These service department comp plans give the ROI that both employees & owners want from the business’ cash cow.
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Are Online Sales Coming of Age?
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
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Differences in Equipment Dealing – Brazil vs. the U.S.
Discussion with Brazilians identifies key differences vs. U.S. farm equipment dealers.
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Top Articles
Current Issue
Farm Equipment
Precision's Future: Straight-Talk from the OEMs
Clearly Defined Processes Ensure a Smoothly Running Service Department
Major Equipment Manufacturers Reveal Keys to Success & Their Precision Vision
Pondering Price’s Law
Must Read Free Eguides
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Farm Equipment Videos
69% of Ag OEMs Say Supply Chain Issues are Improving
In this episode of On the Record, we look at a recent AEM survey that found the majority of ag equipment manufacturers reported improving supply chain issues. In the Technology Corner, Noah Newman looks at Leaftech Ag's new handheld tissue analysis tool. Also in this episode, CNH Industrial's latest acquisitions and Titan Machinery's fiscal year 2023 earnings.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
Machinery Scope
Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.