Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

A New-Era ‘Contract’

This year (2019) marks 15 years since our company (Lessiter Media) acquired Farm Equipment magazine (along with two other titles we rebranded as Ag Equipment Intelligence and Farm Innovations For Today’s Top Farm Operator). The last 15 years have brought highs and lows, but never boredom! We’re forever grateful for an acquisition that introduced us to so many outstanding people — both personally and professionally — that comprise you, the North America’s farm equipment industry.
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H&R Agri-Power’s Sales Comp Plan

Ryan Polete, sales manager at H&R Agri-Power made a profound opening statement about sales compensation and motivations. “What I’m showing is really not a compensation plan that motivates people, but it will push their direction in the right way. That’s about all we can hope for on that. Money,” he says, “should motivate our sales force.”
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To the Point: Onboarding Salespeople: Calibrate Your Current Sales Force, Too

The highest rated panel of the 2019 Farm Equipment Dealership Minds Summit featured two Dealership of the Year Alumni. It was no surprise that dealers learned so much from RDO Equipment and Stotz Equipment. We’ve visited them on numerous occasions and continue to be amazed by their home-grown systems that cultivate the exact results they want.
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To The Point

Parts Rush: Young Dept. Manager Ends Up in Music Limelight

Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
Journey with us back to the early 1970s to the farm equipment world of Ontario. Envision a young parts manager pounding his sticks on the parts counter, on 55-gallon drums or whatever was parked out in the shop. Of course, stealing this “practice time” only between farmers’ requests for hoses, sweeps/tines and feeder chains.
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