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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

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Lessiter

To the Point: Rounding the Corner to 2021

By Mike Lessiter posted on October 6, 2020 | Posted in Mfr. & Dealer Issues
Just within the last few weeks, there’s been plenty to keep one’s attention, both in and outside of the farm economy. For a while up until the first debate, even the presidential election seemed to be fighting for attention. Here’s just a few things we’ve been watching as we put together the final edition of 2020.
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Lessiter

To the Point: Your 2020 Dealer of the Year ...

By Mike Lessiter posted on July 10, 2020
It was 15 years ago this summer that Farm Equipment’s Dealership of the Year (DOY) edition made its debut. Revisiting the collection of articles on these Alumni Group Members over this period provides an interesting timestamping of growth in the size of leading dealer operations.
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Dealer Day in the Life Series

Today's Recap: Ty Rankin, GM at Lone Star Ag, Friona and Dalhart, Texas

By Mike Lessiter posted on April 21, 2020
Ty Rankin is the GM at Lone Star Ag (previously known as Parmer County Implement), a 2-store operation carrying Kubota, Claas, MacDon, JCB and Oxbo. Lone Star Ag is specialized in its product offering and doesn’t deal with planters and sprayers like dealers in other parts of the country. Its business is very much harvest related. “All of our equipment, with the exception of Kubota, focuses on silage.”
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Combining Downed Corn with Calmer Corn Head with 10-Blade BT Chopping Roll

Combining Downed Corn with Calmer Corn Head with 10-Blade BT Chopping Roll

Jay Dahl, Welding/Fabrication-Sales at Calmer Corn Heads, introduces Calmer Corn Heads' 12-Row, 30-Inch corn head and explains the advantages of using the 10-Blade BT Chopper Chopping Roll for combining corn. He also talks about the adjustments they made on the corn head when combining downed corn after the August 2020 wind storms.
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