Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network
Big changes for Case IH and New Holland machinery dealers, customers – and rival colors.
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Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
[Podcast] Preview of the Inaugural Ag Equipment Intelligence Executive Summit
In this episode of On the Record, brought to you by Associated Equipment Distributors, Art’s Way Mfg. benefited from increased demand for its ag segment products, reporting Q1 sales up 27.3%.
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Dealer-Major Line Relations and What Got Lost Along the Way
Industry shares context from when the dealer-manufacturer dynamic worked best
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To The Point
Observations on the Mainline OEM ‘Cast of Characters’ Over 20-Plus Years
Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.
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Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery
A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.
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To The Point
45 Years Later and We’re ‘Still the Same’
Reflection time … what is your story behind the story?
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[Video] Steve Martin Explains His & Late Father’s Plans for Martin-Till, Next-Level Growth Plans with Yetter
Martin-Till Sale to Yetter Expected to Close in March 2026
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2026 Farm Equipment Dealer Hall of Fame Inductee: Ron Birkey
Retired President/CEO & Chairman, Birkey’s Farm Store
Headquarters: Champaign, lll.
Locations: 19 locations across Illinois (17), Indiana (1) and Missouri (1)
Primary Lines: Case IH, Kubota, Bush Hog, H&S, Kinze, Kuhn, Great Plains, MacDon, Unverferth, Woods, Geringhoff, Kawasaki, Salford, Bestway, Brandt, Cub Cadet, Exmark, E-Z Trail, Grasshopper, J&M, McFarlane, Remlinger, Stihl, Strobel, Thunder Creek, Wacker Neuson, Westendorf, Westfield
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Headquarters: Champaign, lll.
Locations: 19 locations across Illinois (17), Indiana (1) and Missouri (1)
Primary Lines: Case IH, Kubota, Bush Hog, H&S, Kinze, Kuhn, Great Plains, MacDon, Unverferth, Woods, Geringhoff, Kawasaki, Salford, Bestway, Brandt, Cub Cadet, Exmark, E-Z Trail, Grasshopper, J&M, McFarlane, Remlinger, Stihl, Strobel, Thunder Creek, Wacker Neuson, Westendorf, Westfield
Top Articles
- AI in the Equipment Dealership: A Practical Guide to What Works, What Doesn’t & What to Look For
- Titan Machinery Reports 12% Drop in Q1 2027 Revenue
- Associations: The ‘Behind the Scenes’ Work Nobody Sees
- Retired Landoll Exec Mike Irish Passes Away
- Iowa-Nebraska Equipment Dealers Association Scholarship Program Surpasses $1 Million Since 2008
Current Issue
Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
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Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
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- Ag Equipment Intelligence Book of Data Points (3rd Edition)
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Farm Equipment Videos
Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.