Articles by Mike Lessiter

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To The Point

Just Another Sad Major-Line Tale?

This dealer went ‘all-in,’ swallowing hard as he agreed to take the units
At this point, my hope is that a Harvard Case Study will soon examine the mistakes of the 2020s and that those lessons will be taught in business, history, political science and economic curricula alike.
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[Video] Detailing the 360 RAIN Autonomous Irrigation System

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.
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To the Point

Dealers for the Ages

Anniversaries have a way of nudging us to reflect. A natural byproduct of chronicling Farm Equipment’s 55th year was the examination of courageous dealers who bet on themselves and their team’s ability to serve the North American farmer.
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