Articles by Mike Lessiter

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2006 Large Multi-Store Operation Dealership of the Year Titan Machinery, Fargo, N.D.

Today, Titan Machinery is North America’s largest farm equipment dealership group. In 2006, the group was selected as Farm Equipment’s Dealership of the Year. In total, the 2006 program attracted a total of 55 nominations — with nominations stemming from all corners of the farm equipment industry — manufacturers, dealers and dealer associations, and even farmers themselves.
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Titan CEO on the Public Advantage: ‘Permanent Capital to Survive the Generations’

Titan’s new management team provided Wall Street with an overview of the 95-store dealership group’s 10-year history as a publicly held company along with new initiatives under way to propel the firm in its next chapter.
During his opening remarks to analysts attending Titan Machinery Investor Day in New York’s NASDAQ building on December 12, 2017, David Meyer, Titan Machinery’s CEO, explains the advantages that publicly held companies enjoy in the fragmented dealer industry.
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Titan Machinery’s New Operating Structure: Expert Team

B.J. Knutson, chief operating officer, explains Titan Machinery’s evolution to more centralized operating structure, a change from their early days when Strong Store Manager propelled their initial growth wave. He says it will better serve customers, improve execution and lower costs.
B.J. Knutson, chief operating officer, explains Titan Machinery’s evolution to more centralized operating structure, a change from their early days when Strong Store Manager propelled their initial growth wave. He says it will better serve customers, improve execution and lower costs.
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Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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Lessiter

Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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Comparing Compensation Programs: Focus on What You Want

AgriVision (John Deere) and Livingston Machinery (AGCO) detail the compensation programs they’ve developed to keep attention on used equipment — and the actions they most want to drive.
Used equipment experts agree that there’s no silver bullet when it comes to a compensation plan. There are numerous variables, personalities and ways of doing business and no single program is a panacea. But like most things, as a manager, you get to choose which behaviors you most want to drive, and also the set of challenges that go along with them.
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Lessiter

To the Point: Victors of Next-Gen Technology?

Welcome to our first “Remarketing” themed edition. After nearly a year of to-the-shoulders immersion in used equipment (perhaps nostril-level for conference lead Kim Schmidt), we’re proud to see the Dealership Minds Summit, and this issue, come together. Our two national conferences in Omaha in August showed our audiences’ energy, a “let’s get after it” attitude and a sincere willingness to share what they know. Thanks to all who participated in this sold-out gathering.
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