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Articles by Mike Lessiter
Winning Comp Plans that Align with Process, Deliver Results
These service department comp plans give the ROI that both employees & owners want from the business’ cash cow.
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Are Online Sales Coming of Age?
Four large farm equipment dealers shared the current state of their online sales & e-Commerce initiatives with Farm Equipment during an online focus group coordinated by MacKay & Company.
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Differences in Equipment Dealing – Brazil vs. the U.S.
Discussion with Brazilians identifies key differences vs. U.S. farm equipment dealers.
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Dealer Association Profile: Who is Kim Rominger?
Farm Equipment digs deep into high school files for the scoop on the new President/CEO of the North American Dealers Association (NAEDA)
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Farm Equipment
2025 Dealership of the Year
- Mazergroup - Large Operation
- Lowe & Young - Small Operation
Johnson Tractor’s Third Generation Shares Leadership Journey
Top Dealers Recognized with 21st Annual Award
Time to Move Your Circle
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Farm Equipment Videos
Right to Repair Watch & Shortline Manufacturers’ Impact on Dealers
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at how the flooding in Texas will impact the ag industry and check in with some dealers in the region.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.