Department Management

From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.


Understanding Employee Emotion to Create a Customer-Centric Parts Department

Machinery Advisors Consortium Founding Member Bill Hoeg breaks down how measuring emotion in your parts departments can help improve employee mindset.
The current dynamic environment of the ag equipment industry can directly impact your employees’ happiness, productivity and how they feel they are being treated by management.
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Tips for Increasing Profit in the Parts Department

Wayne Brozek, former aftermarket manager and parts & operations expert gives tips for increasing profits, cutting expenses in the parts department.
Wayne Brozek, an experienced former parts department manager who trains dealers on ways to improve their parts and service operations, sat down with Farm Equipment and offered expert advice on parts department processes and tips on how to increase profits.
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Executive Q&A

Adapting & Learning From 2022’s Challenges

Rocky Mountain Equipment Chief Sales & Operations Officer Jim Wood talks about how the dealership managed through price increases, inventory shortages and changing customer buying habits.
Last year brought a series of hurdles for dealers to jump through. Customer demand was up, but there wasn’t much to sell them. Prices went up and so did interest rates.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.


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