Department Management

From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.

ARTICLES

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Special Report

Follow the Numbers Using ROI to Sell More than Iron

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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George Russell
Leadership Lessons

Good to Great Dealership Flywheel Spoke #4 - Build a Balanced Dealership that Sells Solutions and Earns Trust

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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Dealer Institute WEDA
Webinar Replay

Improve Customer Retention and Value Through Your Aftermarket Departments [Webinar]

As whole goods sales slowdown, there is added pressure on aftermarket financial performance. Customer and competitive forces are also major challenges for dealer profitability. WEDA Dealer Institute Trainer Kelly Mathison offers insights on improving performance and increasing profitability through interdepartmental cooperation between parts and service. [To view any of our webinar replays, you must be logged in with a free user account.]
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Using Metrics & Incentive Programs to Optimize Aftermarket Revenue

Reed Allen, director of aftermarket for AgriVision Equipment, talks about how he implements incentive programs, tracks department metrics and uses mentorship to get the most from his parts and service departments.
With the importance of parts and service increasing as the ag economy continues to decline, making sure aftermarket operations are running at peak performance is key.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

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