Department Management

From sales to the parts department, find information on how each department contributes to the success of your dealership and how to implement new procedures.


Business Technology Special Report

Finding the Parts Inventory System That’s Right for You

Shoppa’s Farm Supply’s Aftermarket Manager and Parts Inventory Managers break down how they chose their current system and recommend how other dealers make the decision.
Technology in the parts department plays an integral role in the efficiency of a dealership’s aftermarket services. Considering how crucial the ability to quickly and easily understand parts inventory is, the search for the right parts inventory system can be daunting.
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Benchmarking Dealers’ Employee Development

The Western Equipment Dealers Assn. surveyed farm equipment dealers to gauge where the biggest needs for training and development for future leaders lie.

Workforce development has become an increasingly important topic for the farm equipment industry in recent years. While a lot of attention has been given to the challenge of finding and retaining qualified service technicians, the workforce development issue is much larger than that.

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Communicating & Measuring for Success in Service

Anne Blotz, service manager at Ritchie Implement, breaks down how she keeps her department on track and the metrics they use to optimize productivity.

In Cobb., Wis., Anne Blotz, service manager, walks through the service department at Ritchie Implement, a 4-store Case IH and Claas dealer in southwest Wisconsin and Farm Equipment’s 2015 Dealership of the Year. 

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Ask the Expert

Growing Sales Bench Strength Part 1: Finding Young Talent

The hardest part of any sales manager or sales lead’s job is dealing with salespeople. Typically, salespeople are hard to keep between the ditches.

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Executive Q&A

Daryl Shelton Talks Culture, Transparency & Development

As the new executive vice president of RDO Equipment Co.’s Agriculture Division, Daryl Shelton will focus growth on reducing customer stress through precision and aftermarket strategies.

In a year that brought new challenges and unknowns as dealers figured out how to adjust business amid the COVID-19 pandemic, John Deere dealer RDO Equipment Co. was thrown another blow when two members of the Agriculture Division’s leadership — Vice President of Sales Mark Kreps and Vice President of Midwest Agriculture Steve Connelly — were killed in a car crash in August. 

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Special Report

How Dealers Can Use ROI to Sell More than Farm Equipment

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.


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Dealer Technology: Modernizing, Updating and Improving Your Dealership’s Internal Technological Capabilities
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