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Zach Hetterick
Zach Hetterick began his career behind the parts counter at a John Deere dealership and later became a territory account manager for a Caterpillar ag dealer. He went on to hold multiple territory and senior leadership roles at AGCO and Case IH before serving as CEO of an 11-location farm equipment dealership. Today, Zach helps heavy equipment dealers unlock their potential through consulting, training and development programs, dealer group facilitation and one-on-one coaching, delivered through his company, Harvesting Potential Coaching & Consulting, a member of the Machinery Advisors Consortium (MAC).
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Farm Equipment
2025 Dealership of the Year
- Mazergroup - Large Operation
- Lowe & Young - Small Operation
Johnson Tractor’s Third Generation Shares Leadership Journey
Top Dealers Recognized with 21st Annual Award
Time to Move Your Circle
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Download these helpful knowledge building tools
- What Your Salespeople Need: A Sales Skills Checklist
- Ag Equipment Intelligence Book of Lists (3rd Edition)
- Ag Equipment Intelligence Book of Data Points (2nd Edition)
- Ag Equipment Intelligence Book of Lists (2nd Edition)
Farm Equipment Videos
Planter Technology Upgrades from SurePoint Ag Systems
Product and Marketing Manager Matt Walters with SurePoint Ag Systems highlights the newest technology upgrades for planters. These include the new MVX Electric Seed meter, which provides seed singulation performance and is paired with RFX for row unit hydraulic downforce and many more.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.