Zach Hetterick
Zach Hetterick began his career behind the parts counter at a John Deere dealership and later became a territory account manager for a Caterpillar ag dealer. He went on to hold multiple territory and senior leadership roles at AGCO and Case IH before serving as CEO of an 11-location farm equipment dealership. Today, Zach helps heavy equipment dealers unlock their potential through consulting, training and development programs, dealer group facilitation and one-on-one coaching, delivered through his company, Harvesting Potential Coaching & Consulting, a member of the Machinery Advisors Consortium (MAC).
Top Articles
- AI in the Equipment Dealership: A Practical Guide to What Works, What Doesn’t & What to Look For
- Titan Machinery Reports 12% Drop in Q1 2027 Revenue
- Associations: The ‘Behind the Scenes’ Work Nobody Sees
- Retired Landoll Exec Mike Irish Passes Away
- Iowa-Nebraska Equipment Dealers Association Scholarship Program Surpasses $1 Million Since 2008
Current Issue
Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
Grain Carts: A Bellwether for What's Next in the Implement Market
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.