Used Equipment University

Farm Equipment's "Used Equipment University" provides an educational resource for audiences taking in and selling used equipment in 2024. These 1-on-1 interviews are geared towards real-world scenarios and applications including dealer-centric best practices, processes, tips and tricks and more.


The Used Equipment University video series is brought to you by Tractor Zoom.


Tractor Zoom

Tractor Zoom Pro transforms and connects big data into real-time actionable insights, accelerating a dealership’s heavy machinery and farm equipment business. Our solution, the only one providing transparent, comparable sales data, connects multiple data systems into one easy to use CRM and equipment valuation platform, empowering dealers to optimize decisions, maximize inventory turns, and increase your team’s efficiency and effectiveness. Spend less time on unproductive tasks and more time growing your customer base as we revolutionize the way you drive profitable decisions in the equipment industry.

ARTICLES

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Used Equipment University Series

[Video] The Dangers of Becoming 'Emotionally Attached' to Used Inventory

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Tom Healy, Dealer Development Manager at the North American Equipment Dealers Assn., tells the story of how he made a tough decision with his dealership's rising used forage harvester inventory in 2018. He warns about the dangers of becoming emotionally attached to used equipment in pursuit of a margin that may never materialize.  The Used Equipment University series is brought to you by Tractor Zoom
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Used Equipment University Series

[Video] Increasing Your Used Turns: Levers to Pull

In this episode of Farm Equipment’s Used Equipment University video series, Kyle Jimenez, used equipment manager at John Deere dealer Castongia Tractor, talks about what he does to increase used equipment turns. He covers repricing strategies, staying on top of trade-in valuations, when wholesale comes into the picture, and more. The Used Equipment University series is brought to you by Tractor Zoom
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Used Equipment University Series

[Video] Keeping Up with Used Equipment Industry Trends

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Matt Stracke, internet whole goods manager at John Deere dealer AKRS Equipment talks about how to keep up with the top industry trends. The Used Equipment University series is brought to you by Tractor Zoom
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Used Equipment University Series

[Video] The Importance of Clean Equipment Data

In this episode of Farm Equipment's Used Equipment University Series, Associate Editor Ben Thorpe sits down with Benjamin Freidhof, general manager of used equipment at AGCO & Claas dealer Ziegler Ag Equipment, talks about the difference between dirty and clean equipment data. The Used Equipment University series is brought to you by Tractor Zoom
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