ARTICLES

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What Should Influence Your Used Valuations?

As part of his recent presentation at the 2020 Virtual Dealership Minds Summit, Trent Hummel, consultant and trainer with the Western Equipment Dealers Assn.’s (WEDA) Dealer Institute, showcased a series of studies conducted with Farm Equipment in which surveyed dealers were asked what influences their valuations of used equipment.
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Optimizing Your Used Combine Business Through Data-Tracking

Trent Hummel breaks down how dealers can use hard data to get a handle on their used markets and make smart decisions with their used combine inventories.
Interest in used equipment is on the rise, but not particularly in used combines. According to results from Ag Equipment Intelligence’s August 2020 Dealer Sentiments report, a net 6% of dealers reported their used inventory “too low” in July, the first time it’s been “too low” since June 2012.
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2021 Dealer Business Outlook & Trends Summary

Dealers Forecast Revenue, Unit Sales Growth for 2021

After a unique and difficult year, dealers are reporting they beat last year’s forecasts for 2020 and are indicating 2021 will see even more growth.
It’s been a strange year for dealers to say the least. Not only are dealers following a particularly wet and difficult planting season in 2019, but now they’re facing the long term effects of a global pandemic, as well as an election year in the U.S.
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Using Metrics & Incentive Programs to Optimize Aftermarket Revenue

Reed Allen, director of aftermarket for AgriVision Equipment, talks about how he implements incentive programs, tracks department metrics and uses mentorship to get the most from his parts and service departments.
With the importance of parts and service increasing as the ag economy continues to decline, making sure aftermarket operations are running at peak performance is key.
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2020 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Shortline Approval Holds Steady in EDA’s 2020 Dealer-Manufacturer Survey

This year’s EDA Dealer-Manufacturer Relations Report showed shortline manufacturers score higher on average than full-line manufacturers, as well as beating the average of all combined manufacturers on the survey.
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey to equipment dealers.
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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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