Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.



Kuhn OptiWrap OWR 6000 Round Bale Wrapper

The new Kuhn OptiWrap OWR 6000 inline round bale wrapper offers exceptional wrapping productivity, while minimizing film and fuel use.

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H&S Grinder Mixer

The H&S Grinder Mixer is a feed mixer with a self-contained hydraulic system with a pulley-driven pump and a 15 gallon reservoir.

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Great Plains Turbo-Seeder Cover Crop Seeder

The Turbo-Seeder cover crop attachment for Turbo-Max and Terra-Max offers a productive method for broadcast seeding cover crops with a vertical or hybrid tillage tool.

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Why Executives Should Train the Next Generation of Leaders

Stotz Equipment’s Tom Rosztoczy shares insights from his dealership’s leadership-development program and explains why building your own program can be the right choice.
Creating your dealership’s next generation of leaders can be a daunting task, regardless of your resources. Coupled with the ongoing labor shortage, it’s more important than ever to keep and grow your key staff into capable and confident leaders.
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2022 Dealer Business Outlook & Trends Summary

Profits, Gross Margins, Early Orders Improve Amid Rebounding Market

100% of surveyed dealers report making a profit, improved gross margins and strong forecasts for new and used equipment revenue next year.

Projections for next year’s new and used equipment sales were up compared to the 2021 survey, as well as forecasts for early orders and equipment price increases. 

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johnson tractor parts department

Johnson Tractor Prioritizes People with New Rochelle, Ill., Facility

Johnson Tractor President Leo Johnson says little things like heated floors, air-conditioned showrooms and automatic doors can elevate a dealership’s success.
Johnson says part of the motivation to build a new location for the Rochelle store was the benefits that followed when Johnson Tractor similarly updated its Janesville location 8 years ago.
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How Ruston Tractor Terminated a Mainline & Opened a Second Location in 2020

Owner Jeremy Gantt breaks down Ruston Tractor’s unique experience with gaining a second location, dropping New Holland and learning to be a multi-store dealer.

Ruston Tractor, a 2-store Kubota and former-New Holland dealer in Louisiana, is looking to move its second location in Monroe, La., to a more stable store off nearby Interstate 20. 

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2021 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Bourgault Tops List of Shortline Manufacturers in EDA Survey

This year’s EDA Dealer-Manufacturer Relations Survey saw shortline manufacturer Bourgault become the top-rated shortline, denying Vermeer a third year at the top.

With a total mean score of 6.13, Bourgault once again took the lead among shortline manufacturers in this year’s Equipment Dealers Assn. (EDA) Dealer-Manufacturer Relations Survey.

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Labor-Force Reality: Dealers MUST Develop Their Own Home-grown Talent

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