Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.


Manufacturer & Dealer Issues

16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024

Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024
2024 is set to be a slower year than the last 3. Dealer lots are filling back up, manufacturing backlogs are clearing up, and farmers are starting to pull back on their equipment purchases.
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Executive Q&A

Claas Looks for Remote Service Success with FarmPoint Dealership Model

The new company-owned dealership, made up of 2 stores and a team of remote technicians, covers Indiana and parts of Kentucky
In a Feb. 9 press release, Claas defined FarmPoint as “a physical and virtual launching point for parts, service and equipment” with “a select number of service bays but a high degree of focus on remote service.’’
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