As part of his recent presentation at the 2020 Virtual Dealership Minds Summit, Trent Hummel, consultant and trainer with the Western Equipment Dealers Assn.’s (WEDA) Dealer Institute, showcased a series of studies conducted with Farm Equipment in which surveyed dealers were asked what influences their valuations of used equipment.
Interest in used equipment is on the rise, but not particularly in used combines. According to results from Ag Equipment Intelligence’s August 2020 Dealer Sentiments report, a net 6% of dealers reported their used inventory “too low” in July, the first time it’s been “too low” since June 2012.
It’s been a strange year for dealers to say the least. Not only are dealers following a particularly wet and difficult planting season in 2019, but now they’re facing the long term effects of a global pandemic, as well as an election year in the U.S.
Reed Allen, director of aftermarket for AgriVision Equipment, talks about how he implements incentive programs, tracks department metrics and uses mentorship to get the most from his parts and service departments.
This year’s EDA Dealer-Manufacturer Relations Report showed shortline manufacturers score higher on average than full-line manufacturers, as well as beating the average of all combined manufacturers on the survey.
In a recent webinar, Trent Hummel, consultant and trainer with the Western Equipment Dealers Assn.’s Dealer Institute, outlines key areas where dealerships can find room to generate extra cash in their wholegoods department.
Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
Trent Hummel, a consultant and trainer with the Western Equipment Dealers Assn.’s Dealer Institute recently gave a webinar for Farm Equipment where he explained how dealers should be taking down credit card numbers ahead of time, when to get OEMs to help pay for warranty losses and how to increase billing efficiency.
In a recent webinar, Trent Hummel, consultant and trainer for the Western Equipment Dealers Assn.’s Dealer Institute, explained how dealers can maximize the benefit of their OEM return program, sell obsolete parts to the wholegoods department at a discount and have their technicians assist by upselling parts while on service jobs.
Jay Dahl, Welding/Fabrication-Sales at Calmer Corn Heads, introduces Calmer Corn Heads' 12-Row, 30-Inch corn head and explains the advantages of using the 10-Blade BT Chopper Chopping Roll for combining corn. He also talks about the adjustments they made on the corn head when combining downed corn after the August 2020 wind storms.
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