Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.

ARTICLES

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3 Factors Impacting Your Absorption

AgRevolution CEO Stacy Anthony breaks down how workplace culture, COVID-19 and growing competition are impacting your absorption.
Stacy Anthony, CEO of AGCO dealership AgRevolution, which has 7 locations in Kentucky and Indiana, believes there are 3 factors currently impacting dealers’ journey to (or maintaining) 100% absorption.
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Farmers Look for Value, Specialization in Shortline Purchases

Farm Equipment’s second shortline farmer survey found growers continue to purchase shortline equipment based on price, special features and availability.
According to Farm Equipment’s second annual survey to farmers about their shortline manufacturers, farmers continue to buy shortline equipment due to the quality they get for the price and the major lines’ lack of experience in niche areas.
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