ARTICLES

Using Metrics & Incentive Programs to Optimize Aftermarket Revenue

Reed Allen, director of aftermarket for AgriVision Equipment, talks about how he implements incentive programs, tracks department metrics and uses mentorship to get the most from his parts and service departments.
With the importance of parts and service increasing as the ag economy continues to decline, making sure aftermarket operations are running at peak performance is key.
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2020 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Shortline Approval Holds Steady in EDA’s 2020 Dealer-Manufacturer Survey

This year’s EDA Dealer-Manufacturer Relations Report showed shortline manufacturers score higher on average than full-line manufacturers, as well as beating the average of all combined manufacturers on the survey.
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey to equipment dealers.
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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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