Farm Equipment

Table of Contents

Table of Contents

To the Point: How Far From the Future are We?

August 26, 2020

Having watched the Jetsons as a kid, I was sure by now I would have a flying car and a robot who did all my housework. I’m still waiting on my flying car, but with Roombas and iMow, we do have the robots to do some of our household chores (but without the sassiness of Rosie).
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Special Report

How Will Ag Do Business in 2030?

By Farm Equipment Staff Report posted on August 27, 2020 | Posted in Best Practices, Data & Forecasts

Agriculture — and the ag equipment industry — is no stranger to change. For instance, 60-70 years ago the price of a new tractor cost $1,855-$4,850, according to the Assn. of Equipment Manufacturers. Today, a similar sized tractor could easily cost 10 times that range.
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Special Report

Defining Dealer-Customer Relationships of the Future with Dollars & Sense

Data-driven decision making and a ‘CFO mentality’ among next-generation farmers creates both opportunity and obstacles for dealerships.

By Jack Zemlicka posted on August 27, 2020 | Posted in Precision Farming Sales & Service

Casual parts counter conversations or chewing the fat on a service visit have long been catalysts for capturing a customer’s business. Face-to-face interaction and the ability to “read” the purchasing interest or intentions of farmers are tools of the trade for savvy salespeople.
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Special Report

Dare to Dream: How Might Dealer Facilities Evolve by 2030?

As customer demographics — and how they do business — shift, and equipment technology evolves, the function and style of the traditional farm equipment dealership will likely change with them.

By Kim Schmidt posted on August 28, 2020 | Posted in Facilities

From less new equipment inventory to display in the showroom to charging stations and drone stations — the features of the farm equipment dealership could look different 10 years down the road.
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Special Report

How to Innovate Your Dealership Through a Changing Market

As customer demographics and equipment trends shift, don’t be afraid to shake up your business model.

By Ben Thorpe posted on August 31, 2020 | Posted in Best Practices, Data & Forecasts

The last few years have been marked by notable changes in the ag market, including increasingly stretched farm income.
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Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.

By Sarah Hill posted on August 31, 2020 | Posted in Best Practices

As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.
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Industry Q&A

Have Canceled Farm Shows Impacted Your Dealership?

By Kim Schmidt posted on September 1, 2020 | Posted in Mfr. & Dealer Issues

Historically, the summer and fall outdoor farm shows have been relied upon to generate interest and leads for manufacturers and farm equipment dealerships near the prospects. Farm Equipment asked dealers these 3 questions.
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Leadership Lessons: Good to Great Dealership Flywheel – Leveraging Technology Assessing Technology as a Force Multiplier, Part 2

September 1, 2020 | Posted in Best Practices, Dept. Management

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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Ahead of the Curve: Studies Show Flaming Aids Cover Crop Termination

September 2, 2020 | Posted in Niche Equipment Markets

Recent research from Italy shows adding a flaming process to roller/crimper termination in standing cover crops can improve plant desiccation and green matter control over mechanical means alone.
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Ask the Expert: The Purpose & Function of Centralized Wholegoods Management

September 2, 2020 | Posted in Used Equipment Remarketing, Dept. Management

In my last 3 articles, I laid out the expectations for a used equipment remarketing manager: check your emotions at the door, find data and their subsequent level of importance, and understand your area of responsibility.
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Featured Articles

Featured Articles

To the Point: How Far From the Future are We?

August 26, 2020

Having watched the Jetsons as a kid, I was sure by now I would have a flying car and a robot who did all my housework. I’m still waiting on my flying car, but with Roombas and iMow, we do have the robots to do some of our household chores (but without the sassiness of Rosie).
Read More

Special Report

How Will Ag Do Business in 2030?

By Farm Equipment Staff Report posted on August 27, 2020 | Posted in Best Practices, Data & Forecasts

Agriculture — and the ag equipment industry — is no stranger to change. For instance, 60-70 years ago the price of a new tractor cost $1,855-$4,850, according to the Assn. of Equipment Manufacturers. Today, a similar sized tractor could easily cost 10 times that range.
Read More

Industry Q&A

Have Canceled Farm Shows Impacted Your Dealership?

By Kim Schmidt posted on September 1, 2020 | Posted in Mfr. & Dealer Issues

Historically, the summer and fall outdoor farm shows have been relied upon to generate interest and leads for manufacturers and farm equipment dealerships near the prospects. Farm Equipment asked dealers these 3 questions.
Read More
Digital Edition

Digital Edition

Farm Equipment September 2020 Digital Edition

September 4, 2020

Read each issue of Farm Equipment on your tablet and desktop computer.

Read Digital Edition

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Online Extras
Online Extras
Online Extras: September 2020 Issue

September 4, 2020

Web-exclusive content for this issue includes:

Our Dealer Story Podcast

Used Equipment Remarketing Roadmaps Podcast

More from this month’s Industry Q&A

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