Mackane Vogel

Mackane Vogel

Mackane Vogel is the Associate Editor of Farm Equipment, No-Till Farmer, Cover Crop Strategies and other Lessiter Media publications. An avid writer for the last 10 years, he previously served as the editorial intern for 88Nine Radio Milwaukee and also wrote for several different sports journalism outlets before joining the Lessiter Media team in 2022. Mackane is a 2020 journalism graduate of Marquette University.

Contact: mvogel@lesspub.com

ARTICLES

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Day in the Life

The Long Haul with a Shortline Salesman

Cummings & Bricker shortline salesman visits dealers throughout Maryland, Pennsylvania
It’s around 8:00 a.m. as I approach the home of Whitney Case just south of the Pennsylvania state line near Bel Air, Md. I am sufficiently caffeinated and geared up for what I expect to be a long but adventurous day-in-the-life of a shortline salesman.
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Industry Q&A

Industry Q&A: Are Used Equipment Inventory Levels Too High?

Our editors asked used equipment dealers about their inventory levels, whether or not they are too high and what their plan of attack/level of concern is on the subject.
Our editors asked used equipment dealers about their inventory levels, whether or not they are too high and what their plan of attack/level of concern is on the subject.
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A Mission to Make Data Useful for Dealers

TARGIT brings data management expertise to the ag equipment industry
Business intelligence company TARGIT says it has always been focused on helping businesses of all kinds understand and manage the full value of the data that they collect. In the last several years, the company has focused on being particularly useful for ag equipment dealers.
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Pinion

5 Financial Forecasting Takeaways for Dealers

Farm Equipment recently hosted a webinar sponsored by Pinion forecasting the financial picture for the farm equipment industry for 2023 and beyond. The webinar featured Pinion president, Marc Johnson and the ag marketing consulting manager for the company, Brian Holder. Here are 5 key economic concepts that Holder focused on to help get a better grasp on your financial forecast for the future.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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