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Ag Equipment Intelligence

A Market to Watch: Organic Food Sales Reach Record $45.2B in 2017

Equipment dealers should keep a close eye on organic farming operations in their areas. This segment of agriculture continues to exhibit strong growth patterns, and American consumers increased their purchases of organic products once again in 2017, according to a recent survey from the Organic Trade Assn.
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Wider World of Business

3 Ways to Engage Advertising-Weary Consumers

According to recent research by the American Marketing Assn., consumers are bombarded with up to ten thousand brand messages daily. According to a 2015 Microsoft study, our attention span has been reduced to six seconds — which also happens to be that of a goldfish. Add to this declining trust in traditional advertising and what's a brand to do?
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Ag Equipment Intelligence

Interest Rates on Ag Loans Rise as Farm Income Continues to Slide

Results of Kansas City Federal Bank’s most recent survey of farm lenders shows that interest rates on farm loans have continued to inch higher. At the same time, the first quarter 2018 Agricultural Finance Monitor published by the St. Louis Fed indicates that farm income slipped for the 17th consecutive quarter.
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Ag Equipment Intelligence

Ag & Construction Lagging When It Comes to Digitization

A report from global management consulting firm McKinsey & Co. maintains that, despite the “massive advances in computing power, data analysis and connectedness,” the agricultural and construction industries are lagging behind other sectors when it comes to “productivity gains associated with digitization.”
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Wider World of Business

Onboarding Tips for Your New Hire’s First Day, Week and Month

Here’s how to space out the key activities and interactions new hires need to have in order to get up to speed (without getting overwhelmed).
Your company needs a thoughtful onboarding plan, otherwise your new hires won’t settle in properly and may wind up quitting after just a few months. That much you already know. But how should you structure their experience?
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Ag Equipment Intelligence

What is the Biggest Source of Ag Equipment Loans?

Earlier this year, Ag Equipment Intelligence surveyed U.S. and Canadian farm equipment dealers on their major sources for equipment loans. Overall, 61% of dealers reported that customer loans for purchasing equipment came from their manufacturers. But the percentage varied widely depending on the brand of equipment.
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