Industry Insider

The Revenue Signal: The Aftermarket Revenue You Don't Know You're Losing

Wed, 08 Jul 2026 00:00:00 -0400

Most equipment dealers can recite their parts and service numbers down to the percentage point. Far fewer can say how much of that revenue is quietly walking out the door.

Dealer Q&A: Diversifying Revenue Streams

Mon, 06 Jul 2026 00:00:00 -0400

Preston McGhee, Corporate Rental Director at James River Equipment, shares a practical conversation on what it really takes to build rental into a dealership.

Slower Market, Smarter Deals

Wed, 01 Jul 2026 00:00:00 -0400

For many ag equipment dealers, the challenge isn’t just moving iron—it’s protecting profitability in every deal.

Built for Tough Times: Streamlined Repairs and Smarter Service with SDI's Dealer-Driven Solutions

Wed, 01 Jul 2026 00:00:00 -0400

Shop Dog Industries (SDI) helps dealers work more efficiently and economically to improve farmer satisfaction during economic downturns.

AI in the Equipment Dealership: A Practical Guide to What Works, What Doesn’t & What to Look For

Mon, 08 Jun 2026 00:00:00 -0400

The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.

Beyond Broke/Fixed: How Ag Equipment Dealers Can Secure Warranty Approvals

Sat, 06 Jun 2026 00:00:00 -0400

Devon McGwin, development and compliance director with Warranty Consulting Services, notes that with nearly two decades of experience, he has seen the "gravy train" of simple warranty reporting disappear.

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

No-Tillers Report Planting Soybeans in Narrower Widths, Equipment Purchase Plans Decline

Fri, 13 Mar 2026 00:00:00 -0400

When it comes to planting trends in 2025, no-tillers stayed fairly consistent with their corn but made some changes to their soybeans, according to the 2026 No-Till Farmer Benchmark Report.

AI’s Potential for Ag Machinery Manufacturers

Thu, 12 Mar 2026 00:00:00 -0400

Baird analyst Mircea (Mig) Dobre said that the firm views AI as a potential disrupter for business models built on information access and digital products.

How DMS-Integrated Analytics Helped Ewald Kubota Streamline Their Merger

Thu, 01 Jan 2026 00:00:00 -0500

Ewald Kubota merged with Lansdowne-Moody in 2024. But like any merger, there were a few wrinkles to iron out. That’s where having timely, detailed reporting proved essential. This article is brought to you by DIS

Stories from the Field: How One Indiana Farmer Uses SurePoint Ag Technology to Boost Efficiency and Accuracy

Sat, 01 Nov 2025 00:00:00 -0400

A real-world grower spotlight demonstrating how fertilizer application systems and QuickDraw™ Automated Spray Tender Systems from SurePoint Ag are helping farmers increase speed, precision, and profitability.

“FEMA is like Family” — Reflecting on the Indispensable Value of Farm Equipment Manufacturers Association

Fri, 11 Jul 2025 00:00:00 -0400

FEMA was part of the picture from the very beginning. When I started here, GBGI was already a member, and when I first came up to the front office roles, it was kind of thrown on me like, “hey, you’re going to manage this now.”

How to Move Aging Inventory Faster: Tap into a Powerhouse Strategy Dealers Often Overlook

Tue, 01 Jul 2025 00:00:00 -0400

Here are proven ways to breathe new life into aging inventory — with a few strategic tweaks that put extended protection front and center — brought to you by Ag Guard.

The Future of Farm Equipment Sales in Europe: Trends, Challenges, and Global Shift to Digital

Tue, 01 Jul 2025 00:00:00 -0400

In 2025, one of the biggest transformations in the sector is the rise of online platforms for farm equipment sales. Whether you’re a family-run farm in northern France or a multinational dealership group in Germany, digital tools are changing how the industry connects. Brought to you by Truck1.

Lessiter Media Washington D.C. Interviews, June 2025

mlessiter@lesspub.com — Thu, 26 Jun 2025 00:00:00 -0400

Watch as Mike Lessiter, Editor/Publisher of Farm Equipment magazine, interviews representatives from the Agricultural Retailers Association, National Association of Conservation Districts, The Fertilizer Institute and Field to Market.

FEMA: "Here's to Another 75 Years"

Mon, 23 Jun 2025 00:00:00 -0400

FEMA not only made me a better employee, but a better person overall. The information and knowledge I gained over the years, and the relationships I acquired—many of them becoming lifelong friendships—are priceless.

Betting on America: How WorkSaver Tripled & Thrives in U.S. Manufacturing

Thu, 19 Jun 2025 00:00:00 -0400

In this episode of The Germinate Podcast, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value.

FEMA: A Loose, But Powerful, Assembly of Independent Leaders

Thu, 12 Jun 2025 00:00:00 -0400

The member companies often competed, but we all also had a common purpose — to thrive as the minnows among the sharks.

Stronger Because of Common Bonds

Thu, 29 May 2025 00:00:00 -0400

I am excited to be part of today’s FEMA. With challenges at every turn, we can rest assured knowing that together we are stronger because of the bonds created by this association.

Great Scott! What if there had never been a Farm Equipment Manufacturers Association?

Wed, 28 May 2025 00:00:00 -0400

FEMA will always be an association for the innovators of the world, and an association that will continue to add value for its members.

What If FEMA Did Not Exist?

Fri, 23 May 2025 13:00:00 -0400

FEMA has been, and will continue to be, a vital link in the U.S. and Canadian ag equipment markets and without such an organization those markets would lag in new product development and introduction.

Warranties Provide Dealers Certainty in Uncertain Times

Thu, 01 May 2025 00:00:00 -0400

As agricultural machinery grows more complex and costly, the risk of unexpected repairs threatens financial success. Offering extended coverage ensures peace of mind and stability, brought to you by Ag Guard.

Learn from the Next Gen of Family Leaders: A Highlight of the 2025 FEMA Supply Summit Luncheon

lfitch@lessitermedia.com — Wed, 23 Apr 2025 00:00:00 -0400

Joe Sampson, founder and CEO of Embo Sales and the host of The Germinate Podcast, moderated a session that provided an insight into the complexities of family business, the power of leadership styles and the balancing act that includes with non-family members, economic pressures, and the future of the industry as families pass down leadership.

Dealers Respond to How Tariffs Will Impact the Used Equipment Market

Thu, 10 Apr 2025 14:29:48 -0400

Dealers were more optimistic than one might expect regarding demand for used farm equipment. Over 60% of respondents said they believe the tariffs will result in either a slight or significant increase in demand.

What If & What Was: Reflections on Our Journey … Martin-Till

Tue, 01 Apr 2025 00:00:00 -0400

Howard Martin was inducted into the Farm Equipment Shortline Legends Hall of Fame in 2024. He also earned myriad awards and honors from No-Till Farmer for his development of solutions specific to farmers’ ability to make no-till work. Martin passed away in February 2024. The article below, on Howard Dean Martin’s legacy of innovation and integrity, was written by his son and business partner, Steve Martin.

22 Tips for Surviving the Next 18 Months & Growing in the Future

kschmidt@lessitermedia.com — Fri, 21 Mar 2025 17:01:02 -0400

The current ag economy is putting pressure on equipment dealers’ business. There are 6 factors, says Lloyd Farnsworth, director of sales with DIS, that have created a “perfect storm."

What If & What Was: Reflections on Our Journey … Young’s Equipment Inc.

Fri, 21 Mar 2025 00:00:00 -0400

What a ride it has been! From washing a Massey 44 at my father’s Massey Ferguson dealership at age 10 to working on my uncle’s farm in my grade 8-12 summers.

What If & What Was: Reflections on Our Journey … Titan Machinery

Wed, 19 Mar 2025 00:00:00 -0400

Discover the pivotal moments and bold 'what ifs' that shaped Titan Machinery’s journey in this reflective look at its evolution and impact on the farm equipment industry.

What If & What Was: Reflections on Our Journey ... Ag Info Tech

Wed, 12 Mar 2025 00:00:00 -0400

I often wish I could truly gauge the impact I have made in my lifetime, hoping that it was much more good than bad. Just as tossing a rock into a still pond can send ripples to the other side, many daily decisions send ripples through others' lives that we often do not see.