Art Aiello

Art Aiello

Art Aiello was the Managing Editor of Farm Equipment. He joined Lessiter Media in 2023 after nearly 30 years in public relations and marketing communications. He earned a master's degree in journalism and mass communication from Kent State University.


Executive Q&A

Dealer Principal Turned DMS Provider Talks Tech & Customer Service

Sean McLaughlin, who parlayed his computer science expertise into DMS company Flyntlok, sees connectivity as the key to the customer experience

While many suppliers can trace its history to a farmer building a better piece of equipment, Sean McLaughlin’s career took a different, albeit parallel, path: an ag equipment dealer who built a better piece of technology.

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Measuring the Success of Your Ag Equipment Dealership

Key performance indicators (KPIs) are like the gauges on a dashboard. They let you monitor the health of your business. Marc Johnson of Pinion walks you through some of the more important ones.
In his recent webinar, KPIs, OEM Goals or Winging It — What’s Best for Your Dealership, Marc Johnson, market champion for equipment dealerships and distribution at Pinion offered advice on measuring what matters in an ag equipment dealership.
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Leveraging Barcodes for Efficiency and Accuracy

If you're not already using barcodes in your dealership, Brian Lewis of e-Emphasys explains how and why you should
These machine-readable visual codes come in a variety of styles that can be applied in ag equipment dealerships to drive efficiencies, reduce errors and avoid missing inventory.
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What to Expect When Centralizing Used Equipment Pricing

Having a pricing team can benefit used equipment sales. Cory Ziegler of Midwest Machinery offered the benefits of his experience at the 2023 Dealership Minds Summit
Midwest Machinery's Cory Ziegler is part of the dealership’s 2.5-person centralized pricing team. He shared his experiences and tips during his presentation at the 2023 Dealership Minds Summit.
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Developing Sales Teams to Succeed in a High-Interest-Rate Environment

Getting Creative with Customer Financing Options

Part 2 of 3
Executive coach Zach Hetterick says understanding ways to be creative with financing is necessary to help salespeople overcome the unique financial challenges a customer will be facing when investing in a new piece of equipment in the current environment.
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