With inventories still low and growers’ cash reserves drying up — not to mention rising interest rates — there’s no better time to get a solid grip on the used equipment market. The rising cost of new equipment and a lacking used equipment supply mean equipment values will stay elevated above historic norms. In this session, 3 leading minds in the used equipment market share tips on how to thrive in this dynamic sales environment.

Cory Ziegler, Midwest Machinery Co., Wanamingo, Minn. — Asset management is key to sales success for any dealership. As the sales manager for Midwest Machinery’s 30 stores, Ziegler (who joined the group following its acquisition of SEMA Equipment in 2022), details how the group has been refining processes for cen- tralized pricing evaluations for greater consistency, adaptability to market conditions and common reconditioning processes and budgeting across the organization. “We’re also refining the overall sales process in order to manage internal visibility of incom- ing, pending trade-ins while balancing realistic advertis- ing timelines.”

Casey Seymour, Moving Iron, 21st Century Equipment, Scottsbluff, Neb. — Casey Seymour has spent his entire career in used equipment remarketing at 3 different dealership groups and currently serves as the Director of Data Analytics for 21st Century Equipment. He also operates Moving Iron LLC, which provides industry resources, networking and opportunities for remarketing managers. Since 2017, Seymour has authored the Farm Equipment Ask the Expert column, which began following his “Used Equipment Washout Cycle” session at the first Dealership Minds Summit devoted to used equipment remarketing.

Ben Freidhof, Ziegler Ag, Deforest, Wis. — As general manager of the used ag equipment department at Ziegler Ag’s 30 locations across Minnesota, Wisconsin, Iowa and Missouri, Ben Freidhof oversees the group’s wholesaling, out-of-territory sales and used marketing and valuations, and has championed the dealership’s budding used equipment rebuild program. The 15-year Ziegler veteran began as a territory manager covering North Central and Northeast Iowa and later became its used ag acquisition and remarketing manager. His background also includes almost 25 years in the auction industry.

The 2023 Dealership Minds Summit Video Replay is brought to you by DeLaval.

DeLaval provides integrated solutions designed to improve dairy producers’ production, animal welfare and overall quality of life. DeLaval is the worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, ensuring milk quality and animal health. DeLaval solutions are used by millions of dairy farmers around the globe every day. Learn more at delaval.com.