Best Practices

Hetterick Joins Machinery Advisors Consortium

October 22, 2020 | Posted in Best Practices

MAC now includes 12 advisors who coach equipment dealers to peak performance through best practice groups, training, consulting and coaching.

The OEM-Customer Relationship in Ag: What Growers Want

October 13, 2020 | Posted in Best Practices, Mfr. & Dealer Issues

Equipment manufacturers today recognize the importance of designing and developing cutting-edge, innovative product offerings meant to meet the ever-changing needs and wants of customers. But, according to a recent AEM research report conducted by Clutch, they aren't always well-equipped to maximize their relationships with those who use the machinery they produce.

Leadership Lessons: Good to Great Dealership Flywheel – SPOKE #5, Robust Marketing Process Drives Segment Sales

By George Russell posted on October 11, 2020 | Posted in Best Practices

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

Leadership Lessons: Good to Great Dealership Flywheel – SPOKE #5, Robust Marketing Process Drives Segment Sales

October 11, 2020 | Posted in Best Practices

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

Process & Consistency Keep Used Equipment Business Moving

Jim Wood, chief sales and operations officer, explains how Rocky Mountain’s dedication to its processes and documentation have helped control the 36-store dealership’s used equipment inventory.

By Kim Schmidt posted on October 8, 2020 | Posted in Best Practices, Used Equipment Remarketing

Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.

Leadership Lessons: Good to Great Dealership Flywheel – Leveraging Technology Assessing Technology as a Force Multiplier, Part 2

By George Russell posted on September 1, 2020 | Posted in Best Practices, Dept. Management

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.

Leadership Lessons: Good to Great Dealership Flywheel – Leveraging Technology Assessing Technology as a Force Multiplier, Part 2

September 1, 2020 | Posted in Best Practices, Dept. Management

Special Report

Young Growers Expect High Levels of Customer Service from Dealers

Although millennial growers may have different goals or approaches than farming veterans, they still want the same thing: excellent customer service and functionality.

By Sarah Hill posted on August 31, 2020 | Posted in Best Practices

As more young farmers are stepping into decision making roles in family farming operations, dealers will have to adjust how they interact with millennial customers.

Special Report

How to Innovate Your Dealership Through a Changing Market

As customer demographics and equipment trends shift, don’t be afraid to shake up your business model.

By Ben Thorpe posted on August 31, 2020 | Posted in Best Practices, Data & Forecasts

The last few years have been marked by notable changes in the ag market, including increasingly stretched farm income.

Special Report

How Will Ag Do Business in 2030?

By Farm Equipment Staff Report posted on August 27, 2020 | Posted in Best Practices, Data & Forecasts

Agriculture — and the ag equipment industry — is no stranger to change. For instance, 60-70 years ago the price of a new tractor cost $1,855-$4,850, according to the Assn. of Equipment Manufacturers. Today, a similar sized tractor could easily cost 10 times that range.

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

Bud Strong will be summarizing potential changes in the estate tax laws and income tax laws that are likely to occur in 2021 if Joe Biden wins the election and the Democrats gain control of Congress. Read More

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