Best Practices

Learn from other dealers how to successfully implement different best practices into your operation.

ARTICLES

From the Desk of Kim Schmidt

Customer Service: Does It Really Matter?

Most business owners — and more specifically farm equipment dealers — would likely tell you that customer service and experience are important to the overall success of the business. I’d venture to say every dealer I’ve spoken with has prided themselves on the quality of service they provide the customer.
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People & Profits: Small Daily Improvements Key to Long-Term Results

This headline is based on a sign posted at my gym that made me think about your business, and my challenge to “Make 2018 the Year of Human Capital Development.” I started to think about the small things that you can do with your people to develop them and your dealership. Doing small things that lead to big things is a useful perspective for you to create change with your employees and colleagues. It provides an approach for you to do every day in order to create big improvements.
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People & Profits: Small Daily Improvements Key to Long-Term Results

This headline is based on a sign posted at my gym that made me think about your business, and my challenge to “Make 2018 the Year of Human Capital Development.” I started to think about the small things that you can do with your people to develop them and your dealership. Doing small things that lead to big things is a useful perspective for you to create change with your employees and colleagues. It provides an approach for you to do every day in order to create big improvements.
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Top Tips for Customer Training: For Both the Farmers’ & Dealers’ Benefit

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

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