Best Practices

Learn from other dealers how to successfully implement different best practices into your operation.

ARTICLES

How to effectively use digital marketing for ag equipment dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.


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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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Wider World of Business

The Business Case for Emotional Intelligence

Employers can take these three actions to help improve their employees’ emotional intelligence, which in turn can help improve business results.
Emotional intelligence is largely thought of as people skills — how we perceive and express ourselves and how we develop and maintain social relationships. But neuroscience and brain-based leadership studies have shown that it is so much more.
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Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Conversations with Ag Equipment's Entrepreneurs

Worksaver Faces Challenges Head On & Embraces Change

Worksaver turned a business around amid the 1980s ag crisis and later survived the bankruptcy of one of its largest customers
Tom and Tim Burenga of Worksaver detail the company's origin story, their early memories and the differences between yesterday and today's farmer, during an "off-the-cuff"interview with Farm Equipment.
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Wider World of Business

Stop Making Comp Offers Like a Car Buying Negotiation

One of the most impactful things you can do to improve the candidate experience is to change the way you talk about pay and your approach to making offers. The conversations you have with candidates about pay and the offer you lead with are key drivers in their ultimate decision. How are you talking about comp with candidates today?
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

EVENTS

EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

8/30/18
Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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