Best Practices

Learn from other dealers how to successfully implement different best practices into your operation.



Leadership Lessons: 7 Step Customer Service Process — Creating the Right Culture & Attitudes

Successful businesses of the future will need to rely on solid customer service processes. In an industry where relationships still matter, being customer centric is more important than ever with a focus that has the customer’s best interests in mind. 

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Business Technology Special Report

4 Changes Dealerships Must Make to Stay Connected to Customers

Customer 2.0 is here and is a mobile customer, who has different communications expectations.
Life looks a lot different, even as the world starts to return to “normal.” Customers and employees have a new expectation for connecting with dealerships and their employers. 

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Business Technology Special Report

Fleet Management Data Offers Bottom-Line Boosting Opportunities

Digitally tracking vehicles and machinery has come a long way from a ‘location-only’ tool to a data collection system to boost service department efficiency, as well as sales and business opportunities.
For years farm equipment dealers have been streamlining their service departments with digital systems for monitoring work orders and service fleets, but with today’s move to increasingly-integrated software, many dealerships are seeing similar efficiencies emerging at the parts counter and in the sales department. 

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Business Technology Special Report

Taking CRM to the Next Level

When used consistently, a customer relationship management system can help improve lead generation, feed marketing automation and increase sales.
Customer relationship management — or CRM — software isn’t new and has been covered in the pages of Farm Equipment several times over the years. But the benefits bear repeating, and the system is only as good as the information you put into it — garbage in, garbage out as the saying goes.
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Business Technology Special Report

Assess Risk, Value to Avoid Costly Consequences of Cyber Attacks

Assuming your dealership is too small to target or invulnerable to threats is risky business when it comes to cyber security.
It’s increasingly common for dealers to be on the receiving end of a phishing or ransomware scam, often resulting in a concerned call to an IT security company to limit damage to the dealership’s reputation and finances.
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Business Technology Special Report

Increased Cyber Threats Require Dealers to Be Proactive, Not Reactive

Knowledge of current government regulations and up-to-date data security plans are key to ensuring that customer and manufacturer data is protected.
As agricultural products and services have become more technologically oriented in the past decade, customers’ expectations and concerns about privacy and data security have also evolved.

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Business Technology Special Report

Finding the Parts Inventory System That’s Right for You

Shoppa’s Farm Supply’s Aftermarket Manager and Parts Inventory Managers break down how they chose their current system and recommend how other dealers make the decision.
Technology in the parts department plays an integral role in the efficiency of a dealership’s aftermarket services. Considering how crucial the ability to quickly and easily understand parts inventory is, the search for the right parts inventory system can be daunting.
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Webinar Replay

Masters of Emotion: The Success of Cybercrime [Webinar]

This session looks at the tactics the cyber criminals are using to trick people into performing the kinds of actions that lead to security breaches, and will examine ways to identify and counteract these attacks. It also discusses recent real-world attacks, the impact of COVID-19 and the social engineering tricks that made these attacks effective.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.


EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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