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Learn from other dealers how to successfully implement different best practices into your operation.

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How to effectively use digital marketing for ag equipment dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
By Sierra Wolff posted on September 24, 2018 | Posted in Best Practices, Dealership Marketing

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.


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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
By James DeGraff posted on September 24, 2018 | Posted in Best Practices, Data & Forecasts, Dealership Marketing
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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Wider World of Business

The Business Case for Emotional Intelligence

Employers can take these three actions to help improve their employees’ emotional intelligence, which in turn can help improve business results.
September 21, 2018 | Posted in Best Practices
Source: Workforce
Emotional intelligence is largely thought of as people skills — how we perceive and express ourselves and how we develop and maintain social relationships. But neuroscience and brain-based leadership studies have shown that it is so much more.
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Burenga
Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
September 19, 2018 | Posted in Best Practices, Operations & Finance
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Burenga
Conversations with Ag Equipment's Entrepreneurs

Worksaver Faces Challenges Head On & Embraces Change

Worksaver turned a business around amid the 1980s ag crisis and later survived the bankruptcy of one of its largest customers
September 16, 2018 | Posted in Best Practices, Operations & Finance
Tom and Tim Burenga of Worksaver detail the company's origin story, their early memories and the differences between yesterday and today's farmer, during an "off-the-cuff"interview with Farm Equipment.
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Wider World of Business

Stop Making Comp Offers Like a Car Buying Negotiation

September 15, 2018 | Posted in Best Practices
Source: TLNT
One of the most impactful things you can do to improve the candidate experience is to change the way you talk about pay and your approach to making offers. The conversations you have with candidates about pay and the offer you lead with are key drivers in their ultimate decision. How are you talking about comp with candidates today?
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
By Lynn Marcinkowski Woolf posted on September 14, 2018 | Posted in Best Practices, Dealership Marketing
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.
Articles

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Webinar: Tax-Favored Benefits: A Key Retention Tool for Farm Equipment Dealers

Now is the time to protect – and win – customer loyalty to YOUR brand

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Dealership Minds 2011 Video Series Archive

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EVENTS

EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

8/30/18
Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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Farm Equipment Videos

On the Record: Dealers Respond to Hurricane Florence

On the Record: Dealers Respond to Hurricane Florence

In this week's episode we report on the leadership change at Buhler Industries and provide a look at some of the damage caused by Hurricane Florence in North and South Carolina. In this week's Technology Corner segment, Jack Zemlicka takes a look at Redline Equipment's test plot in Gas City, Ind. Other topics include worldwide tractor sales for the first 8 months of the year, preliminary results to Ag Equipment Intelligence's 2019 Dealer Business Outlook & Trends survey and the competition in the combine market.
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At Montag Mfg., we specialize in fertilizer equipment. Our complete fertilizer application system will help you start reaping the benefits of deep band fertilizer.
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Machinery Scope offers premier risk management tools for farm equipment. We provide timely, personalized, and flexible solutions to protect more farm equipment investments than anyone in the industry. We add value and peace of mind when you are buying, selling, or managing your farm equipment by offering extended warranty plans.
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