Kendall Havran: How would I define your role as a farmer? I think it’s about finding ways to save money; how to keep that grain in the tank at high quality and fuel efficiencies — huge items that go to the bottom line.

Mark Truster: Starting out as an independent agronomist in 1986, especially prior to yield monitors, our work was much too subjective because our clients didn’t follow through with the evaluation step that you mentioned.

Mark Tibbets: I’ve been with General Implement Distributors for almost 15 years. We’re a distributor based out of Salt Lake City, Utah, with six locations that each have warehouses.