Best Practices

Learn from other dealers how to successfully implement different best practices into your operation.

ARTICLES

Conversations in Ag

Trading Places: Farmer vs. Dealer Expectations

Colorado farmer Todd Olander and Iowa dealer Kendall Havran had to travel 4,700 miles away to meet one another (at Germany’s 2019 Agritechnica), but they learned of each other’s unique role, and the importance of shared expectations. They pair spoke candidly about what farmers and dealers can do together to optimize their relationship and success.

Kendall Havran: How would I define your role as a farmer? I think it’s about finding ways to save money; how to keep that grain in the tank at high quality and fuel efficiencies — huge items that go to the bottom line.


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Conversations in Ag

Research: Can It Be a Dealership’s Business?

An on-farm researcher and iron dealership agronomist share what areas of opportunity exist for machinery dealers to prove out methods of independent seed and chemical sales.

Mark Truster: Starting out as an independent agronomist in 1986, especially prior to yield monitors, our work was much too subjective because our clients didn’t follow through with the evaluation step that you mentioned.


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Conversations in Ag

Two Sides Examine 2-Step Distribution

Mark Tibbets of General Implement Distributors and Craig Harthoorn of H&S Manufacturing, sat down during the Equipment Marketing & Distribution Assn. fall meeting to discuss the 2-step distribution model, which has become less common in today’s marketplace. The two executives agree the best manufacturer-distributor relationships work because of honest communication, especially throughout competition and crises.

Mark Tibbets: I’ve been with General Implement Distributors for almost 15 years. We’re a distributor based out of Salt Lake City, Utah, with six locations that each have warehouses.


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Conversations in Ag

Early Experience & Advantage in European Brands

Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.
Recorded during a 3-hour bus ride between LeMans and Paris, France, two dealer representatives explain the how’s & whys of their decisions to get early starts in selling and servicing European farm machinery and technology such as Claas, Horsch and JCB.
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Conversations in Ag

2 Industries, 1 Problem: Recruiting Technicians

Former teacher Richard Dugan and Ryan Goertzen, a former college president and current vice president of maintenance workforce development for AAR Corp., a global aerospace company based in Chicago with 60 locations worldwide, sat down during the Equipment Dealers Assn. 2019 Workforce Development Summit in Louisville, Ky., to compare notes on their challenges — and successes — in hiring technicians.
Former teacher Richard Dugan and Ryan Goertzen, a former college president and current vice president of maintenance workforce development for AAR Corp., a global aerospace company based in Chicago with 60 locations worldwide, sat down during the Equipment Dealers Assn. 2019 Workforce Development Summit in Louisville, Ky., to compare notes on their challenges — and successes — in hiring technicians.
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Conversations in Ag

Women Add a Different Perspective to the Sales Process

Anne Salemo and Kathryn Hesebeck have more in common than they first thought sitting down together in Johnson Tractor’s Janesville, Wis., store. Both women came into the farm equipment industry under the wings of their fathers into the family business and both are mothers in a male dominated business. Salemo, CEO of Charter Software, and Hesebeck, a third generation salesperson for Johnson Tractor, a 4-store Case IH dealership, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
Anne Salemo, CEO of Charter Software, and Kathryn Hesebeck, a third generation salesperson for Johnson Tractor, discuss the advantages of being a woman in the dealership business and transitioning a business from one generation to the next.
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Daniel Surprenant

Daniel Surprenant

Daniel Surprenant has 30 years of experience in dealership training. His training company is Formation Future Inc. He is also a founding member of the Machinery Advisors Consortium.

EVENTS

EDA and ARI Network Services Announce Final Digital Marketing Webinar for 2018

8/30/18
Contact: Alex Hoffman
During this webinar, ARI’s marketing coordinator, Chloe Banholzer, will walk through proven methods to generate more reviews and explain how to turn both positive and negative reviews into opportunities. Read More

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Farm Equipment

Conversations in Ag

Farm Equipment editors sat down with individuals touching various aspects of agriculture — among them dealers, farmers, manufacturers, economists and consultants — to moderate conversations about the biggest issues impacting the farm equipment industry.

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