Best Practices

Farm Equipment News IQ: July 2026 Quiz 2 Answers

Tue, 28 Jul 2026 08:00:00 -0400

View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

Discovering America’s Entrepreneurial Spirit in Rural Illinois

hlessiter@lessitermedia.com — Tue, 28 Jul 2026 00:00:00 -0400

"I recently took a business trip through Illinois and discovered some things about the ag industry and our nation's history along the way."

Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program

Mon, 27 Jul 2026 08:01:00 -0400

Farm Equipment once again had a successful year with the Dealership of the Year program in 2026, and now it’s time to find 2027’s top dealers.

How to Identify Your ‘Code of Success’

mlessiter@lesspub.com — Mon, 27 Jul 2026 00:00:00 -0400

This year, for our 2026 Summer Intern Cohort at Lessiter Media, we’re doing something we haven’t done before. We’re giving each of the interns a parting gift as they start to wrap up their summers with us. Something they can carry with them in their remaining studies and career.

[Podcast] Deere’s FTC Settlement & the Future of Ag Tech Innovations

kschmidt@lessitermedia.com — Fri, 24 Jul 2026 08:00:00 -0400

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.

Providing Data Reports to Your Customers

Fri, 24 Jul 2026 08:00:00 -0400

A data analytics team helps customers make sense of their data and use it to make improvements in their operations.

Farm Equipment News IQ: July 2026 Quiz 2

Thu, 23 Jul 2026 00:00:00 -0400

How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage.

How 3 Precision Specialists Go the Extra Mile to Achieve Greatness

nnewman@lessitermedia.com — Thu, 23 Jul 2026 00:00:00 -0400

From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.

Educating Customers on Trade-In Value & Specs that Will Sell

Wed, 22 Jul 2026 08:00:00 -0400

When replacing tractor supplies, the timing needs to be right.

[Video] eCommerce & Parts Strengthens Messick's Business

Tue, 21 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss their nationwide parts department.

[Video] Messick's Improving Sales Training through Tech Mentorship

Mon, 20 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, talk about the steep learning curve employees face upon hiring, and how hiring full-time trainers/mentors has helped equip salesmen to adequately serve the customers and cut back on that learning curve.

[Video] Building Community with Customers & Employees

Sun, 19 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, and Brian Messick, President, discuss how they approach marketing, engaging the community and creating a family atmosphere.

[Video] Serving a Diverse Customer Base with Shortlines & Strong Parts Business

Sat, 18 Jul 2026 00:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss the variations in serving the ag, consumer and construction industries.

[Video] Management Structure & Business System Balances Growth

Fri, 17 Jul 2026 08:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how creating another layer of leadership to the management structure allowed for increased support to each dealership.

[Video] Messick's 3rd Generation Owners Bring Unique Skills to Business

Thu, 16 Jul 2026 00:00:00 -0400

Neil Messick, Co-Owner, Brian Messick, President, and Jay Gainer, General Manager, discuss how the Messick’s dealership has grown over the past 75 years to now employ 350 people.

Farm Equipment News IQ: July 2026 Quiz 1 Answers

Tue, 14 Jul 2026 00:00:00 -0400

View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

What the Rubik Leader Learned from Dorothy on the Way to Oz

russ@wbglobalservices.com — Tue, 14 Jul 2026 00:00:00 -0400

In The Wizard of Oz, Dorothy begins her journey in chaos. A tornado lifts her from the familiar and drops her into a strange world where nothing works the way she expects. This is the same emotional moment every leader experiences when promoted from an individual contributor to a leadership role.

[Podcast] John Deere Labor Talks, Autonomy Adoption & Ag Economy Trends

kschmidt@lessitermedia.com — Fri, 10 Jul 2026 08:00:00 -0400

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s proposal for a 2-year labor contract extension with the UAW.

[Video] Ballweg Implement Works with Customers to Explain Used Equipment Market