Best Practices Learn from other dealers how to successfully implement different best practices into your operation. https://www.farm-equipment.com/rss en-us Farm Equipment News IQ: October 2026 Quiz 1 How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! http://www.farm-equipment.com/articles/25749 Thu, 08 Oct 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25749-farm-equipment-news-iq-october-2026-quiz-1 FE News IQ Logo.png DataPoint: Perceived Benefit of AI & Data-Driven Tools in Ag kschmidt@lessitermedia.com On September 16, the Federal Reserve raised its benchmark interest rate by a quarter percentage point to a new target range of 3.75-4%. That was the first rate hike since July 2023. http://www.farm-equipment.com/articles/25725 Wed, 07 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25725-datapoint-perceived-benefit-of-ai-and-data-driven-tools-in-ag Perceived Benefit of AI & Data-Driven Tools in Ag.jpg Interest Rates Continue to Add Volatility kschmidt@lessitermedia.com On September 16, the Federal Reserve raised its benchmark interest rate by a quarter percentage point to a new target range of 3.75-4%. That was the first rate hike since July 2023. http://www.farm-equipment.com/articles/25724 Tue, 06 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25724-interest-rates-continue-to-add-volatility Interest Rates Continue to Add Volatility.jpg How United Ag & Turf Built a Unified Brand Identity jupchurch@lesspub.com Through strategic marketing initiatives, Rebecca Conway successfully created a cohesive brand profile for over 50 locations. http://www.farm-equipment.com/articles/25743 Tue, 06 Oct 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25743-how-united-ag-and-turf-built-a-unified-brand-identity Rebecca Conway.jpg Kubota Canada Once Again Tops Dealer Rankings nnewman@lessitermedia.com The North American Equipment Dealers Assn.’s annual Dealer Manufacturer Relations survey results are out, and Kubota Canada once again came out on top with the highest average mean score for the full line manufacturers. http://www.farm-equipment.com/articles/25723 Mon, 05 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25723-kubota-canada-once-again-tops-dealer-rankings Kubota Canada Once Again Tops Dealer Rankings.jpg Aligning ‘Smart Implements’ with Autonomous Tractors nnewman@lessitermedia.com Carbon Robotics is well known for its LaserWeeder, but did you know the company also makes autonomy retrofit kits for tractors and implements? http://www.farm-equipment.com/articles/25722 Sun, 04 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25722-aligning-smart-implements-with-autonomous-tractors Aligning-‘Smart-Implements’-with-Autonomous-Tractors.png Dealer Associations Announce ‘Unification’ Plan kschmidt@lessitermedia.com On September 24, the North American Equipment Dealers Association and Associated Equipment Distributors announced plans to merge, effective January 2027. http://www.farm-equipment.com/articles/25721 Sat, 03 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25721-dealer-associations-announce-unification-plan Dealer Associations Announce ‘Unification’ Plan.jpg Your Roadmap to a More Profitable Precision Dealership nnewman@lessitermedia.com Precision Farming Dealer editors are excited to announce the release of the 12th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ... Precision Farming Dealer editors are excited to announce the release of the 12th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

]]> http://www.farm-equipment.com/articles/25720 Fri, 02 Oct 2026 12:50:53 -0400 https://www.farm-equipment.com/articles/25720-your-roadmap-to-a-more-profitable-precision-dealership pfds 2027.png [Podcast] Dealer Associations Plan to Unify kschmidt@lessitermedia.com In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the recently announced plans to bring Associated Equipment Distributors and the North American Equipment Dealers Association together under one unified organization — Associated Equipment Dealers. Associated Equipment Distributors, we report on the recently announced plans to bring Associated Equipment Distributors and the North American Equipment Dealers Association together under one unified organization — Associated Equipment Dealers. ]]> http://www.farm-equipment.com/articles/25719 Fri, 02 Oct 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25719-podcast-dealer-associations-plan-to-unify Advertising Is An Investment, NOT Expense If advertising exists to generate demand, create leads, build brands and ultimately improve sales, why wait for sales to improve before investing in it? http://www.farm-equipment.com/articles/25708 Wed, 30 Sep 2026 07:00:00 -0400 https://www.farm-equipment.com/articles/25708-advertising-is-an-investment-not-expense Marketing Minute banner.png Farm Equipment News IQ: September 2026 Quiz 2 Answers View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage. View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

]]> http://www.farm-equipment.com/articles/25700 Tue, 29 Sep 2026 11:00:00 -0400 https://www.farm-equipment.com/articles/25700-farm-equipment-news-iq-september-2026-quiz-2-answers Farm Equipment News IQ: September 2026 Quiz 2 How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage. Farm Equipment News IQ is brought to you by Kelly Tillage.]]> http://www.farm-equipment.com/articles/25699 Thu, 24 Sep 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25699-farm-equipment-news-iq-september-2026-quiz-2 FE News IQ Logo.png The New Perimeter Problem: AI, Access Abuse, and the Modern Threat Landscape [Webinar] Join Seonda Technologies to examine AI-powered attacks, remote access risks and over-permissioned access, plus practical steps dealers can take to strengthen cybersecurity.
Join Seonda Technologies to examine AI-powered attacks, remote access risks and over-permissioned access, plus practical steps dealers can take to strengthen cybersecurity.




]]> http://www.farm-equipment.com/articles/25697 Tue, 22 Sep 2026 11:00:00 -0400 https://www.farm-equipment.com/articles/25697-the-new-perimeter-problem-ai-access-abuse-and-the-modern-threat-landscape-webinar Sedona Techologies- Logo - .png Farm Equipment News IQ: September 2026 Quiz 1 Answers View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage. View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

]]> http://www.farm-equipment.com/articles/25666 Tue, 15 Sep 2026 12:00:00 -0400 https://www.farm-equipment.com/articles/25666-farm-equipment-news-iq-september-2026-quiz-1-answers [Podcast] Diesel Prices Pressure Improving Ag Equipment Demand kschmidt@lessitermedia.com In this episode of On the Record, brought to you by Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand. Associated Equipment Distributors, we report on the impact rising diesel prices are likely to have on farm margin and equipment demand.]]> http://www.farm-equipment.com/articles/25671 Fri, 11 Sep 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25671-podcast-diesel-prices-pressure-improving-ag-equipment-demand Farm Equipment News IQ: September 2026 Quiz 1 How well do you know your farm equipment news? Test your knowledge of recent ag industry updates! Farm Equipment News IQ is brought to you by Kelly Tillage. Farm Equipment News IQ is brought to you by Kelly Tillage.]]> http://www.farm-equipment.com/articles/25665 Thu, 10 Sep 2026 15:00:00 -0400 https://www.farm-equipment.com/articles/25665-farm-equipment-news-iq-september-2026-quiz-1 FE News IQ Logo.png What Thomas Edison’s Menlo Park Lab Teaches Us About Goal Setting — 150 Years Later mlessiter@lesspub.com A dozen surgeries have taught me how important the early goals (sub-goals, if you will) are to getting back to where one needs to be. And to focus on the right things before distractions set in. A dozen surgeries have taught me how important the early goals (sub-goals, if you will) are to getting back to where one needs to be. And to focus on the right things before distractions set in.

]]> http://www.farm-equipment.com/blogs/6/post/25661 Tue, 08 Sep 2026 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/25661-what-thomas-edisons-menlo-park-lab-teaches-us-about-goal-setting-150-years-later Mike-Lessiter-2023.jpg How Dealers Prevent Auctions from Undermining Sales and Service Dane@agguard.com Used equipment auctions can help clear aging inventory, but they’re also putting pressure on retail prices, dealer margins and customer relationships. This article is brought to you by Ag Guard. Used equipment auctions can help clear aging inventory, but they’re also putting pressure on retail prices, dealer margins and customer relationships. This article is brought to you by Ag Guard.

]]> http://www.farm-equipment.com/articles/25622 Tue, 01 Sep 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25622-how-dealers-prevent-auctions-from-undermining-sales-and-service [Podcast] Canada Responds with Tariffs on Farm Equipment kschmidt@lessitermedia.com In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8. Associated Equipment Distributors, we look at the retaliatory tariffs Canada is enacting on U.S. goods, effective September 8.]]> http://www.farm-equipment.com/articles/25614 Fri, 28 Aug 2026 08:00:00 -0400 https://www.farm-equipment.com/articles/25614-podcast-canada-responds-with-tariffs-on-farm-equipment Grasshopper’s Stan Guyer Recounts a History of Manufacturing & Family Business hlessiter@lessitermedia.com Stan Guyer, president of Grasshopper Mowers, gave some insight on his history with the company and what makes the it unique in the industry. http://www.farm-equipment.com/articles/25611 Thu, 27 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25611-grasshoppers-stan-guyer-recounts-a-history-of-manufacturing-and-family-business Early-Model-Grasshopper-Mower.jpg An early design for a Grasshopper model, which was an early pioneer of the swing-out, dual-lever-steer zero-turn mower design. Grasshopper Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion jupchurch@lesspub.com Traditional farm equipment dealer is broadening its sales horizons through its Can-Am powersports integration Traditional farm equipment dealer is broadening its sales horizons through its Can-Am powersports integration 

]]> http://www.farm-equipment.com/articles/25609 Wed, 26 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25609-redefining-the-rural-lifestyle-dealership-through-the-can-am-expansion Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion-1.jpg The renovated showroom at Birkey’s Bloomington, Ill., location, designed to showcase the Can-Am brand and provide an inviting space for customers. Mike Lessiter From Garage Repairs to Regional Growth: How M&H Equipment Built Its Business jupchurch@lesspub.com Today, M&H Equipment serves a diverse customer base across the Northeast. The dealership has become a trusted partner for a various range of clientele. Today, M&H Equipment serves a diverse customer base across the Northeast. The dealership has become a trusted partner for a various range of clientele.

]]> http://www.farm-equipment.com/articles/25608 Wed, 26 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25608-from-garage-repairs-to-regional-growth-how-m-and-h-equipment-built-its-business How M and H Equipment Built Its Business-1.jpg M&H Equipment co-owners Patrick Howell (r) and Neil Mongeau (l) are the leaders behind the 2026 Rural Lifestyle Dealer’s Dealership of the Year. Kim Schmidt The Human Advantage: Coaching Leaders for a Future Powered By AI The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before. The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.

]]> http://www.farm-equipment.com/blogs/6/post/25607 Wed, 26 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/blogs/6-opinions-columns/post/25607-the-human-advantage-coaching-leaders-for-a-future-powered-by-ai Daniel_Surpenant.jpg North Star Ag Charts a Destination for Shortline Equipment Young entrepreneur couple attempt to make it in a shortline-only dealership group. Young entrepreneur couple attempt to make it in a shortline-only dealership group.

]]> http://www.farm-equipment.com/articles/25604 Wed, 26 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25604-north-star-ag-charts-a-destination-for-shortline-equipment North Star Ag Charts a Destination for Shortline Equipment-1.jpg Gerry Bourgault: Transforming Seeding Tech kschmidt@lessitermedia.com Gerry Bourgault’s first taste of innovation was working with his dad, Frank, in 1970 before he went off to Univ. of Saskatchewan and 4 years before the elder Bourgault formally established Bourgault Industries. Gerry Bourgault’s first taste of innovation was working with his dad, Frank, in 1970 before he went off to Univ. of Saskatchewan and 4 years before the elder Bourgault formally established Bourgault Industries.

]]> http://www.farm-equipment.com/articles/25600 Tue, 25 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25600-gerry-bourgault-transforming-seeding-tech SLHOF_Gerry-Bourgault.jpg Gerry BourgaultRetired, Bourgault Industries, St. Brieux, Sask. Claim to Fame: Invented the coulter mid-row bander system allowing farmers to apply any form of nitrogen fertilizer, in a one pass seeding operation.  Ricky Brown: Dedication to Ag Advancement jupchurch@lesspub.com For the past 5 decades, Ricky Brown has built more than just innovative farm equipment — he has built a reputation that will outlast him. For the past 5 decades, Ricky Brown has built more than just innovative farm equipment — he has built a reputation that will outlast him.

]]> http://www.farm-equipment.com/articles/25599 Tue, 25 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25599-ricky-brown-dedication-to-ag-advancement SLHOF_Ricky-Brown.jpg Ricky BrownPresident, Brown Manufacturing, Ozark, Ala.Founded: 1944Claim to Fame: Known for the maxim that quality is never negotiable, embodied by the Brown Tree Cutter that transformed the right-of-way market.  Jim Hellbusch: Leading with Ingenuity & Influence Jim Hellbusch is a self-described good ol’ Nebraska guy. As a second-generation president of Duo Lift Manufacturing, his leadership, ingenuity and innovative thinking have helped his family’s businesses thrive for nearly 60 years. Jim Hellbusch is a self-described good ol’ Nebraska guy. As a second-generation president of Duo Lift Manufacturing, his leadership, ingenuity and innovative thinking have helped his family’s businesses thrive for nearly 60 years.

]]> http://www.farm-equipment.com/articles/25598 Tue, 25 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25598-jim-hellbusch-leading-with-ingenuity-and-influence SLHOF_Jim-Hellbusch.jpg Jim HellbuschClaim to Fame: Jim Hellbusch is recognized by his peers as being one of the most passionate, involved, and still-volunteering former presidents of FEMA the organization has ever known. As a CEO/Owner, he fully immersed himself into serving on several key committees while influencing and inspiring other CEOs and FEMA members to do the same. Harley Summers (1919-2000): From Blacksmith to Industry Pioneer Harley got knocked down hard in his mid-40s when his lifelong profession began facing disruption. But his lifelong relationship with area farmers helped him get back up, and ultimately led to the creation of Summers Mfg. Harley got knocked down hard in his mid-40s when his lifelong profession began facing disruption. But his lifelong relationship with area farmers helped him get back up, and ultimately led to the creation of Summers Mfg.

]]> http://www.farm-equipment.com/articles/25597 Tue, 25 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25597-harley-summers-1919-2000-from-blacksmith-to-industry-pioneer SLHOF_Harley-Summers.jpg Harley Summers (1919-2000)Company Founded: 1965Position: Founder and president through 1993Claim to Fame: Established a template for listening to and collaborating with farmers that led to the development of breakthrough equipment like a heavy-duty bent-tooth harrow, diamond disk and vertical tillage. Farm Equipment News IQ: August 2026 Quiz 2 Answers View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage. View the correct answers to the latest Farm Equipment News IQ quiz. Farm Equipment News IQ is brought to you by Kelly Tillage.

]]> http://www.farm-equipment.com/articles/25563 Tue, 25 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25563-farm-equipment-news-iq-august-2026-quiz-2-answers 4th Annual Shortline Legends Hall of Fame The 2026 class of Farm Equipment’s ‘Shortline Legends’ forever changed the tools for North American farmers The 2026 class of Farm Equipment’s ‘Shortline Legends’ forever changed the tools for North American farmers

]]> http://www.farm-equipment.com/articles/25594 Mon, 24 Aug 2026 00:00:00 -0400 https://www.farm-equipment.com/articles/25594-4th-annual-shortline-legends-hall-of-fame FE–Shortline Legends Hall of Fame-2026.jpg