Best Practices

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Special Report

Follow the Numbers Using ROI to Sell More than Iron

To successfully sell customers on ROI, determine the numbers that are important to them — hours saved, fuel savings, yield increases — and go from there.
With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.
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Webinar Replay

2020: A Bad Year Which Created More Information Security Concerns [Webinar]

Seven Reasons Agriculture Dealerships Needs Multiple Layers of Defense
Navigating today’s cyber threats can be difficult if you don’t have visibility to the changing digital landscape. Join Dan Hoban as he tackles the questions around how to combat security concerns due to remote (or partially remote) workforces, the technology they require to work outside of the office, and the way that COVID 19 has affected the way we conduct business today. [To view any of our webinar replays, you must be logged in with a free user account.]
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The OEM-Customer Relationship in Ag: What Growers Want

Equipment manufacturers today recognize the importance of designing and developing cutting-edge, innovative product offerings meant to meet the ever-changing needs and wants of customers. But, according to a recent AEM research report conducted by Clutch, they aren't always well-equipped to maximize their relationships with those who use the machinery they produce.
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Process & Consistency Keep Used Equipment Business Moving

Jim Wood, chief sales and operations officer, explains how Rocky Mountain’s dedication to its processes and documentation have helped control the 36-store dealership’s used equipment inventory.
Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.
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George Russell
Leadership Lessons

Good to Great Dealership Flywheel Spoke #4 - Build a Balanced Dealership that Sells Solutions and Earns Trust

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.
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Farm Equipment

Dealer Business Operations Report

Cost of doing business study: Dealers Financials Holding Steady

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