Gone are the days of selling equipment purely on the basis of the capabilities of the product, says Scott Downey, a professor in the department of Agricultural Economics at Purdue University.

Equipment Dealer Consulting, LLC, the certified public accounting firm affiliated with Western Equipment Dealers Assn. (WEDA), released the 2019 Cost of Doing Business Study. In this webinar, Gord Thompson, Trent Hummel and Curt Kleoppel, CPA, CVA, review and analyze the findings from this report and what that could mean for your dealership in 2020. [To view any of our webinar replays, you must be logged in with a free user account.]

Customers don’t like to wait. At the same time, customers don’t necessarily enjoy being passed on to someone who is lacking the expertise to assist them properly. It’s because of this conundrum that when discussing call centers at the dealership, the jury is still out