In the farm equipment industry, CRM continues to evolve, and most are using some form of CRM in their business.

Tom Healy of Burnips Equipment discusses the most effective ways for managers and leaders to work with members of the dealership who have different personalities and attitudes.

As a service-based approach becomes the norm, we are seeing a new type of expert emerge. One with a combined ability to both understand the functionality of their solutions but combine that with a much deeper knowledge of the value delivered to the customer.

The culture of an organization is all about how people behave on a daily basis in their organization. Many times, company leaders put a set of values or behaviors on the wall for employees and visitors to see, but they aren’t really serious about following them.

Within agriculture and construction, the equipment used can be very different from one another. Carrie Roider, CEO of Erb Equipment, an 8-store John Deere construction equipment dealer, notes this early on in her presentation during the Western Equipment Dealers Assn. (WEDA) International Dealers Conference in Scottsdale Ariz. What Roider points out is that regardless of the type of equipment in a dealership, all dealers have the same goal: driving sales, uniting the dealership and satisfying the customer.

Keeping your employees energized is an important part of running your dealership. Having energized employees increases productivity, improves retention and results in lower absenteeism. It also is important in improving ROI and creating higher customer satisfaction.

Most sales professionals believe their leaders over manage and under lead. Here are six ways sales leaders can bridge this gap.