On Oct. 30, Dave Kanicki’s 15-year career with Farm Equipment and Ag Equipment Intelligence was celebrated by the staff of Lessiter Media at the Wisconsin offices.

With each new product launch and update, farm equipment is becoming more sophisticated. As the equipment you’re selling becomes more complex, so does your approach to selling it.

Navigating today’s cyber threats can be difficult if you don’t have visibility to the changing digital landscape. Join Dan Hoban as he tackles the questions around how to combat security concerns due to remote (or partially remote) workforces, the technology they require to work outside of the office, and the way that COVID 19 has affected the way we conduct business today. [To view any of our webinar replays, you must be logged in with a free user account.]

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

The fifth spoke in the upper right completes the Good to Great Flywheel — “Building your dealership brand with all segments” by employing a robust marketing process.

Through the second quarter of 2020, Rocky Mountain Equipment (RME), Canada’s largest Case IH dealership group, has reduced its used equipment inventory by C$40 million since the fourth quarter of 2019.

How your entire dealership hears and serves the customer is at the core of the 4th spoke of the flywheel. Dealerships that are built with balance and whose people are trusted to deliver and serve consistently will retain those customers and attract more new customers.