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2023 Dealership of the Year: Noble Equipment

[Video] The History of Noble Equipment

December 3, 2023 | Posted in Best Practices, Dealer News
Thanks to a chance conversation with Krone at a farm show in 2009, Noble Equipment’s founder Harry Vanderberg transformed his fledgling dealership into the 2023 Dealership of the Year. General Manager Sheldon Gellner and Co-Owner Darren Vanderberg discuss the history of Noble Equipment from its start as Vanderberg Hay Farm and how — thanks to a strong community and their relationship with Krone – the dealership has grown to where it is today.
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment Succeeding with a Focused Product Line

December 3, 2023 | Posted in Best Practices, Dealer News
General Manager Sheldon Gellner explains the reasoning behind Noble Equipment’s decision in having a limited and specific line of equipment offerings. The employees of Noble Equipment wish to have a thorough knowledge of all the equipment they sell and service, which can limit their overall mainline offerings, but ensures that they are experts in the equipment the choose to offer.
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2023 Dealership of the Year: Noble Equipment

[Video] Working Together to Build a Strong Sales Team

December 3, 2023 | Posted in Best Practices, Dealer News
Ryan Vanderberg, Co-Owner and Service Technician at Noble Equipment, describes the different methods for compensation their sales force has organized as their dealership has grown and expanded. From the early days of every man for himself to a shared bonus program, Noble Equipment has explored many different compensation methods to ensure their sales team remains competitive and successful.
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment Find Revenue Growth Opportunities

December 3, 2023 | Posted in Best Practices, Dealer News
As inventory populations continue to increase while wholegood sales remain stagnant, Noble Equipment Co-Owner Darren Vanderberg looks to parts and service sales as a viable revenue source. While there is a delay when seeing the profitability of parts and service when compared to wholegoods, Vanderberg explains how equipment bought years ago are now yielding additional profits from their increased need for service technicians and parts.
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2023 Dealership of the Year: Noble Equipment

[Video] The Challenges of Growing and Maintaining New Staff

December 3, 2023 | Posted in Best Practices, Dealer News
Co-Owner Darren Vanderberg describes the challenges involved with finding potential employees and how Noble Equipment has managed to develop a strong team environment. The 2023 Dealership of the Year winner makes use of the local community’s school to scout for new team members as well as encourages more senior staff to grow through management opportunities.
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2023 Dealership of the Year: Noble Equipment

[Video] Managing Inventory Challenges during an Unprecedented Demand Cycle

December 3, 2023 | Posted in Best Practices, Dealer News
As a mainline Krone dealership, Noble Equipment had to navigate unique challenges including international roadblocks and supply chain concerns during the Covid Pandemic. As production worldwide has rebounded, Co-Owner Darren Vanderberg and Sales Manager Ryan Vanderberg discuss how their team is now faced with an inventory surplus and how to navigate the challenge of having too much equipment.
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2023 Dealership of the Year: Noble Equipment

[Video] Management Stepping in During Peak Service Demand

December 3, 2023 | Posted in Best Practices, Dealer News
While their competitors might choose to offer a wide variety of equipment, Noble Equipment instead focuses their inventory and expertise on hay and forage equipment. This singular focus allows Noble Equipment’s team to know their equipment inside and out and stand as experts in their field.
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment: Dedicated to a Market Niche

December 3, 2023 | Posted in Best Practices, Dealer News
While their competitors might choose to offer a wide variety of equipment, Noble Equipment instead focuses their inventory and expertise on hay and forage equipment. This singular focus allows Noble Equipment’s team to know their equipment inside and out and stand as experts in their field. 
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2023 Dealership of the Year: Noble Equipment

[Video] Noble Equipment’s Methods for Finding the Right People

December 3, 2023 | Posted in Best Practices, Dealer News
Community is the cornerstone of any successful dealership, and the 2023 Dealership of the Year Noble Equipment is no exception. Located in Nobleford, Alta., this Canadian dealership has a unique circumstance when it comes to hiring new staff. The local oilfields in the area offer high-risk high reward employment which can tempt many prospective staff members away.
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Finance Scope

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