For many ag equipment dealers, the challenge isn’t just moving iron—it’s protecting profitability in every deal. This article is brought to you by Ag Guard.

Delayed planting in south-central Wisconsin provides time to fully prepare equipment for the field, resulting in a busier parts department for Ballweg Implement. Farm Equipment's Boots on the Ground series is brought to you by Yetter Farm Equipment.

Best-in-Class dealership King Ranch Ag & Turf operated as a single store up until 2020, but since has grown to a 13-store operation across Texas

The 9-store Pennsylvania-based Dealership of the Year utilizes several outside-the-box practices and protocols to foster success and positivity. The 2026 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).

Messick’s Equipment named 2026 Farm Equipment Dealership of the Year, with King Ranch receiving Best-In-Class Honors. The 2026 Dealership of the Year is brought to you with the support of Associated Equipment Distributors (AED).

“Ask not what the Summit can do for you, but what you can do for your fellow conference-goer …”

Dealership of the Year Alumni Leo Johnson, Johnson Tractor, 2025. He’s joined by Farm
Equipment Dealer Hall of Famer and owner of B&G Equipment, Tim Brannon.

Mark Reid, co-founder of Opervia and CEO
of Atlantic Tractor, pitches his all-in-one software platform, Alex German, CEO of German-Bliss Kubota, details DealerTech Solutions’ suite of AI tools that are purpose-built for farm equipment dealerships,