For shortline manufacturers, understanding how dealers work with them and what a dealer is looking for when taking on a shortline is an important part of how they run their business. Manufacturers got the opportunity to ask these questions during a dealer panel at the 2018 Farm Equipment Manufacturers Assn. (FEMA) Marketing & Distribution Convention in Minneapolis.

Regardless of what the industry stats show, many dealers continue to struggle to sell and or manage their equipment. There are lessons to be learned and changes that need to be made to withstand market fluctuations and demands of the manufacturer. In this webinar, learn how to get salesmen engaged to move iron, the desired behaviors salesmen need when selling and buying iron, commission plans that work for all, how to create engagement through empowerment and how to own a problem and own the solution. Register now >>

The new year brings with it many fresh starts, including the start of new legislative sessions at the state and federal level. In this free webinar, Eric Wareham, VP Government Affairs for the Western Equipment Dealers Assn., discusses legislative priorities for dealers across North America. From taxes to data security, the legalization of cannabis and the status of right to repair initiatives, we will cover a range of topics that legislatures will take up this year that could affect your dealership. [To view any of our webinar replays, you must be logged in with a free user account.]