Born into a family of farm equipment dealers in Upper Sandusky, Ohio in 1932, Roger Bowen started helping in the parts department before he was tall enough to see over the counter. 

Without the generous farmland of other parts of American agriculture, the Arizona market demanded equipment dealers to be early pioneers in consolidation, diversification and centralized operations.

The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer. 

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.