Best Practices

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Trying to Get ‘Lift Off’

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
Despite the honeymoon period following our statement-making first issue, the rest of 2004 proved challenging.
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Sales Management

How to Effectively Pre-Sell Ag Equipment

From providing better customer service to improving inventory turns, pre-selling is the best approach to dealership health
Pre-selling ag equipment is not a new concept. Many dealers were forced into pre-selling to some degree during recent equipment inventory shortages and when many manufacturers had been on allocation.
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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Looking Back: A Recent Retiree’s Perspective on Equipment Industry

A Look Back on Farm Equipment History with: Lars Paulsson, retired vice president, Laforge Systems, Inc., Concord, Calif.
I can’t speak for 55 years ago. I had then just graduated from high school, but later in life, in the late 70s/early 80s, I had a short stint involved with in-parlor-feeding in the dairy industry, just as electronic recordkeeping started to take off.
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