Best Practices

Upselling Parts, Part 1

Upselling at the Parts Counter: Establishing Your Comfort Zone

Parts advisors may not consider themselves sales reps, but they are. This 3-part series will help them change their mindset.
The term “upselling” can make many parts advisors uncomfortable. They tend to think of upselling as a technique related to the sale of whole goods. However, because the parts department usually generates strong gross margins, it should be a priority.
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Jim-Henderson
Leadership Lessons

Revolutionizing Support Using Military-Style Logistics

Integrated Logistics Support (ILS) — a unified, iterative process that establishes the support of a capital asset, such as a piece of equipment — encompasses service manuals, test equipment, tools, training, stocking of parts, computer resources, facilities and transportation based on the equipment’s reliability and maintainability.


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Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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Looking Back: Farm Equipment Sales in the 1970s

A Look Back on Farm Equipment History with: Charlie Glass, Chairman emeritus, Farm Equipment Manufacturers Assn.’s (FEMA) Dealer Relations Committee

I grew up on a small farm and had other family members who were farming much larger farms, so I felt right at home in the industry. It did not take long for me to understand that the best job in the company was calling on farm equipment dealers, and that is where I wanted to be.


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