Opinions & Columns

From the Desk of Kim Schmidt

Can You Tell Your Employees to Grow Up?

Where do you draw the line with catering to new management styles for different generations of employees? Should you have to adapt to the preferences of a younger generation or should they be the ones adapting?
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May 2018 Tractor & Combine Analysis

Our industry is navigating some very choppy waters as international trade negotiations continue. Uncertainty has created caution in farmers’ spending recently and most likely will continue until there is some resolution to the trade talks now underway.
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The Precision Planting Paradox

The fact that Deere & Co. is suing AGCO and Precision Planting is no more surprising than Case IH filing a complaint with the U.S. Dept. of Justice that Deere’s acquisition of Precision Planting would create a monopoly in the high speed planting market.
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Guest Blog

The Case of the Missing Marketer

For the first 20 years of its history, Purdue University’s Center for Food and Agricultural Business offered a program called “Marketing for Field Marketers.” For 3 or 4 days, salespeople would come to the Purdue campus and learn how to approach the marketplace more effectively.
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People & Profits: The ‘Value’ of Relationships

Under our 2018 theme of ‘Developing Human Capital,’ this article focuses on the right perspectives and practices to develop and engaged employees who create repeat customers profitably. It is written by one of my Machinery Advisors Consortium Colleagues, Bill Hoeg. — George Russell

Why do car dealers get less parts and service business after the warranty expires? Why are there so many independent repair shops to fix your car?


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From the Desk of Kim Schmidt

Farm Equipment Price Increases Take Hold

When the U.S. announced tariffs on imported steel, there was a lot of speculation — and maybe even fear — about what it would mean for farm equipment prices. Now that the dust has settled a bit, we’re starting to get some answers.
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