Opinions & Columns

Kim Schmidt

Getting Back on the Road

In typical years, the first quarter is a busy time for our staff, with a lot of time spent out of the office at industry events, meetings and visits with dealers. It’s hard to believe that with the exception of a few regional visits to dealers it’s been a year since we’ve done any extensive travel.


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Ask the Expert

Growing Sales Bench Strength Part 1: Finding Young Talent

The hardest part of any sales manager or sales lead’s job is dealing with salespeople. Typically, salespeople are hard to keep between the ditches.


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Bill Hoeg
Leadership Lessons

Creating a Customer Centric Culture: Defining Customer Retention Turning a Good Concept into Reality

A MAC colleague, Bill Mayes, has a way with words. His article last month sets up our 2021 theme of “Creating a Customer Centric Culture” and is a great concept. 


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Ask the Expert

Here’s to New Beginnings

If I have heard this joke once, I have heard it a thousand times. “The best thing about 2020 is that it over!” 2020 was a year filled with challenges — everything from a pandemic to someone paying you to take their oil, literally.
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