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To The Point
Observations on the Mainline OEM ‘Cast of Characters’ Over 20-Plus Years
Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.
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Opinions & Columns
To The Point
45 Years Later and We’re ‘Still the Same’
Reflection time … what is your story behind the story?
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Ahead of the Curve
Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap
Carbon Robotics machines update global system each time they go to the field, boosting data in the machine-learning library which currently holds images of150 million plants
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Top Articles
- Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network
- Trump Cuts Ag Equipment Tariffs to 15%
- NAEDA Responds: CNH’s Color-Mixing of its Dealer Network
- Understanding How to Talk About Warranty – and What Not to Say [Webinar]
- Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
Current Issue
Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
Grain Carts: A Bellwether for What's Next in the Implement Market
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.